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All Journal Cakrawala Pendidikan JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Bisnis Mahasiswa Journal of Sustainable Community Development Journal of Collaborative Industrial Management
Dian Mulyaningtyas
Politeknik Negeri Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Increase Sales with Influencers and Word of Mouth: a Live Streaming Study on Cosmetics and Fashion Products at Shopee Batam Customers Mulyaningtyas, Dian; Yanti, Vera
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9255

Abstract

This study tries to determine the impact of influencers and word of mouth on purchasing decisions with live streaming as a moderating variable on cosmetic and fashion products. This study uses the population of Batam City People who have used the Shopee application. This quantitative research uses the path analysis method as the data analysis technique. Data collection will be done by distributing questionnaires to the Batam City community. Using the Lemeshow formula, 150 respondents were obtained in Batam City. The research findings show that influencers have a positive and significant effect on purchasing decisions on cosmetic and fashion products, word of mouth has a positive and significant impact on buying decisions on cosmetic and fashion products, live streaming as a moderating variable weakens the influence of influencers on purchasing decisions on cosmetic and fashion products, and live streaming as a moderating variable strengthens the impact of word of mouth on buying decisions on cosmetic and fashion products
Implementasi Pendekatan PjBL dalam Pengembangan Media Pembelajaran Warehouse & Inventory Mulyana, Andi Erna; Sudarso, Dian Mulyaningtyas; Syafrina, Mia; Setiyanto, Adi Irawan; Hasanah, Afriyanti
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.700

Abstract

Penelitian ini bertujuan mengembangkan media pembelajaran Warehouse & Inventory berbasis Project-Based Learning (PjBL) dengan pendekatan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Metode yang digunakan adalah Research and Development (R&D). Produk yang dihasilkan berupa modul dan video pembelajaran, dievaluasi melalui uji validitas menggunakan kuesioner serta analisis T-test pada hasil pre-test dan post-test. Hasil menunjukkan adanya peningkatan pengetahuan mahasiswa setelah penggunaan media pembelajaran. Sebanyak 47 mahasiswa memberikan penilaian baik hingga sangat baik terhadap modul, khususnya dalam membantu pemahaman istilah terkait. Penilaian terhadap video menunjukkan konten sangat baik, mendorong pembelajaran mandiri, diskusi kelompok, serta memudahkan pemahaman konsep inti materi.
The effect of online customer review and perceived risk on purchase decisions: A study of Somethinc consumers on the TikTok shop platform Mia Syafrina; Pramitha Asyifa; Fadli Firdaus; Dian Mulyaningtyas Sudarso; Andi Erna Mulyana
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12040

Abstract

This study analyzes the effects of online customer reviews and perceived risk on Somethinc consumers’ purchase decisions on TikTok Shop in Batam. A quantitative survey was conducted with 100 Generation Z respondents aged 15–24 years who had previously purchased Somethinc through TikTok Shop. Data were collected using a 4-point Likert questionnaire distributed via Google Forms and analyzed with multiple linear regression. The results show that online customer reviews have a positive and statistically significant effect on purchase decisions, while perceived risk has a negative but insignificant effect. Together, the two variables explain 36.8% of the variance in purchase decisions. These findings highlight the strategic role of user-generated reviews in shaping Gen Z consumers’ purchasing behavior and suggest that perceived risk may be less salient for a well-known local beauty brand operating on a popular social commerce platform.
Analisis Kinerja Pemanfaatan Kapasitas Depo Kontainer Berdasarkan Yard Occupancy Ratio, Turnover Rate, dan Average Storage Time pada Depo PT MTKI Dian Mulyaningtyas; Septio Pratama Putra
Journal of Collaborative Industrial Management (JCIM) Vol. 2 No. 2 (2026): Journal of Collaborative Industrial Management
Publisher : Publika Bersama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Masaji Tatanan Kontainer Indonesia (MTKI), an off-dock container depot under the Samudera Indonesia Group in Batam, faces mounting yard capacity pressure amid Batam's container throughput growth, which reached 797,087 TEUs in 2025. This study analyzes the yard capacity utilization performance of the MTKI depot for the period of December 2025–May 2026 using three integrated indicators: Yard Occupancy Ratio (YOR), Turnover Rate (TR), and Average Storage Time (AST). A descriptive quantitative approach used secondary operational data (gate-in, gate-out, utilized capacity) supported by primary interview data from operational staff. The results show that the average YOR for the research period (January–May 2026) reached 107.1%, already exceeding the depot's maximum capacity of 600 TEUs, rising from the optimal range in January–February 2026 (60–85%) to the overutilization zone in March–May 2026 (>100%); an average TR of 0.289, indicating low container rotation; and an average AST of 30.9 days, far exceeding the port container yard literature standard (3–5 days). However, based on an operational standard adjusted to the depot's export-driven empty container characteristics (0–14/15–28/>29 days), the proportion of inefficient containers dropped from 96.1% to 40.3%, confirming that part of the inefficiency indicated by international standards reflects a normal characteristic of depot business. The three indicators were found to be interrelated, consistent with the interdependency theory of the Ghana Port Study (2020) and Zhang et al. (2024). This study contributes to the still-limited literature on off-dock container depot management and provides a basis for evaluating free-time policy and container release prioritization for MTKI's management.
Co-Authors Ade Rizkia Pratama Adhitomo Wirawan Adi Irawan Setiyanto Afriyanti Hasanah Agus Supriyadi Andi Erna Mulyana Andi Erna Mulyana Arinah Dhiaurrahma Ayu Puspitasari Bambang Hendrawan Buyung Berlianto Atthariq Muzzammil Danis Furqon Desi Ratna Sari, Desi Ratna Dwi Kartikasari Fadli Firdaus Fandy Bestario Harlan Haya Nabila Shafa Hutasoit, Ribka Juwita Jessica Olifia Khalilah Ramiza Lola Angelia Adella Meyli Yani Mia Syafrina Mia Syafrina Muhammad Ikhlash Muslim Ansori Nadiya Pranela Niniet Indah Arvitrid Pramitha Asyifa Rusda Irawati Ryan Fanase Marbun Septio Pratama Putra Shinta Wahyu Hati Winri Gabriela Dumori Pasaribu Yanti, Vera Yora Shaki Anwar Zhafirah, Sasqia