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All Journal El Dinar Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam Empowerment : Jurnal Pengabdian Masyarakat Jurnal Ekonomi & Keuangan Islam Buletin Ilmiah Nagari Membangun Studi Kasus Inovasi Ekonomi Ihsan: Jurnal Pengabdian Masyarakat Journal of Tourism Economics and Policy Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Pemasaran dan Perilaku Konsumen AMMA : Jurnal Pengabdian Masyarakat Journal of Development Economic and Social Studies (JDESS) Contemporary Studies in Economic, Finance and Banking (CSEFB) Islamic Economics and finance in Focus (IEFF)
Yenny Kornitasari, Yenny
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Manajemen Pemasaran dan Perilaku Konsumen

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PENGARUH LABEL HALAL, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK YANG DIKONSUMSI SETIAP HARI Kornitasari, Yenny; Faidah, Anis Mutifatul
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.07

Abstract

This research is aimed to explore the effects of halal label, product quality, and price on the decision to purchase daily consumer products by Islamic economics students of universitas brawijaya classes of 2017 to 2019. Variables used in this research are: label halal, product quality, and price as independent variables. Meanwhile the dependent variable in this research is purchase decision. This research used quantitative method, employs multiple linear analysis regression using SPSS 26. Primary data is collected through distributing questionnaires. The sampling technique used was probability sampling in which every member of the population has the same opportunity to become the research sample using the simple random sampling method. Validity and reliability test were done before doing data analysis. After that, the linkert scale data was converted into interval data by using MSI (Method of Successive Interval) before doing multiple linear regression. The regression results show that the halal label, product quality, and price simultaneously affect purchasing decisions. And partially the three independent variables, halal label, product quality and price, have a significant effect on purchasing decisions.
Co-Authors ALFAJRI, AZRIEL Ammar Iskandar Zulkarnain Anthon Efani Arif, Moh. Erfan Asfi Manzilati Dewi, Dita Nurul Aini Mustika Ellya Indahyanti Faidah, Anis Mutifatul Ibrahim, Muhammad Ariq Imron, Febrini Khairunnisa Indrayanti, Shinta Hervi Junio, Wilson Layta Dinira Murtadha, Ahmad Mufid Noermijati, Noermijati Pasha, Rafithoriq Aditya Pasha Rafli Dilazare Wicaksono Rafli Rahman Farizi Rahmasari, Siti Rizka Fitriasari Rizky, Dimas Rosalin, Sovia Royyanto, Afif Safitri, Dita Indah Safitri, Ferdiana Yuliantika Safitri, M.Sc., Ph.D (Scopus ID : 57189988164 Sari, Mariyana SARI, Rizqi Aprilia Sitorus, Aurelia Ananda Sri Wardhani Sura, Langlang Jati Wahid Hasyim, Wahid Widiyanti, Dwi Retno