Nur Farida
Sekolah Tinggi Ilmu Ekonomi Pemuda

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PEMASARAN PRODUK DAN KUALITAS PRODUK TERHADAP MINAT KONSUMEN PADA MATAHARI DEPARTMENT STORE Nur Aini Anisa; Nur Farida; Kurniawati Kurniawati; Evi Aulia Rachma
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of product marketing and product quality on consumer interest. This research method is quantitative using multiple linear regression data analysis techniques with the help of SPSS. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. The results showed that product marketing and product quality had an effect on consumer interest in Matahari department store either partially or simultaneously
PENGARUH KESEHATAN MENTAL TERHADAP KINERJA KARYAWAN SWASTA DI WILAYAH KOTA SURABAYA Lelli Kisdayanti; Nur Farida
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of mental health on employee performance. This research method is quantitative using simple linear regression data analysis techniques with the help of SPSS. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. quantitative research on causal relationships looking for the influence of the independent variable on the dependent variable. The independent variable in this study is mental health, while the dependent variable is employee performance. The regression equation model in the form of a simple linear regression equation is as follows: Y = 6.453 + 0.316X: which means that if an employee's mental health increases by one unit, it will result in an increase in employee performance of 0.316. The results showed that mental health had an effect on the performance of private employees in Surabaya.
Pengaruh Kualitas Pelayanan Dan Persepsi Pasien Terhadap Kepuasan Pasien Rawat Jalan Di Rumah Sakit Muji Rahayu Surabaya Lia Kartika Devi; Nur Aini Anisa; Nur Farida
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1392

Abstract

This research employs an associative research type with a quantitative approach. The study is motivated by the objective to analyze the Service Quality (X1) and Patient Perception (X2) on Outpatient Patient Satisfaction (Y) at Muji Rahayu Hospital, Surabaya, involving 151 respondents. The sampling technique used in this research is purposive sampling. Data analysis is conducted using statistics with the assistance of SPSS software. Based on the results of the data analysis using the t-test, it is found that partially, the variables Service Quality (X1) and Patient Perception (X2) have a significant influence on Outpatien Patient Satisfaction (Y) at Muji Rahayu Hospital, Surabaya. Then, based on the results of the data analysis using the F-test, it is revealed that simultaneously, the variables Service Quality (X1) and Patient Perception (X2) have a significant influence on Outpatient Patient Satisfaction (Y) at Muji Rahayu Hospital, Surabaya.
STRATEGI UPSKILLING DIGITAL PENGEMUDI OJEK ONLINE DALAM MENGHADAPI ALGORITHMIC MANAGEMENT MELALUI STUDI FENOMENOLOGI SISTEM KEMITRAAN DI SURABAYA Nur Farida; Lelli Kisdayanti; Devangga Putra Adhitya Pratama; Siti Maslakhatus Sa’adah
Journal of Education and Research Vol. 5 No. 1 (2026): JUNI 2026
Publisher : IKIP Widya Darma

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Abstract

Perkembangan digital yang semakin cepat telah menciptakan sistem perekonomian berbasis gig economy. Di era ekonomi platform, algoritma bertindak sebagai manajer otomatis yang sering kali menciptakan asimetri informasi dan ketegangan kerja. Penelitian ini bertujuan untuk mengeksplorasi dinamika upaya upskilling digital dan respon etis pengemudi ojek online dalam menghadapi sistem kemitraan berbasis manajemen algoritma. Dengan menggunakan pendekatan kualitatif melalui pendekatan fenomenologi di komunitas pengemudi ojek online di Surabaya, data dikumpulkan melalui wawancara mendalam terhadap informan yang dipilih secara purposive serta observasi partisipatif di berbagai pangkalan. Hasil penelitian menunjukkan bahwa pengemudi melakukan upskilling digital secara informal melalui mekanisme pembelajaran sosial di komunitas guna memahami pola kerja dan logika algoritma yang tertutup. Selain itu, ditemukan bahwa sebagian pengemudi menunjukkan respon etis berupa penyesuaian perilaku kerja, seperti penggunaan strategi tertentu yang dipandang dapat membantu mempertahankan pendapatan ketika menghadapi kondisi kerja yang dipersepsikan kurang sesuai dengan situasi di lapangan. Temuan penelitian mengindikasikan bahwa proses upskilling digital berperan dalam meningkatkan kemampuan adaptasi pengemudi terhadap sistem berbasis algoritma. Hasil ini juga menunjukkan pentingnya transparansi dan kejelasan mekanisme pengelolaan algoritma untuk mendukung hubungan kemitraan yang lebih baik antara platform dan pengemudi.