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All Journal Improvement: Jurnal Manajemen dan Bisnis West Science Business and Management West Science Journal Economic and Entrepreneurship
Lina Affifatusholihah, Lina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Abstract

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier
The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Rukmana, Arief Yanto; Sono, Moh Gifari; Affifatusholihah, Lina; Wulan, Dewi Putri Anjar
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Abstract

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier
The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Affifatusholihah, Lina; Sari, Titis Nistia
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
Co-Authors Fitriasyach, Khaila Priwisastra Hanun, Dzaky Iftikar Putri, Solehatin Ika Rukmana, Arief Yanto Sari, Titis Nistia Sono, Moh Gifari Wulan, Dewi Putri Anjar