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All Journal Journal Of English Language and Education Jurnal Abdi Insani Improvement: Jurnal Manajemen dan Bisnis West Science Business and Management West Science Journal Economic and Entrepreneurship
Lina Affifatusholihah, Lina
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Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Abstract

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier
The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Rukmana, Arief Yanto; Sono, Moh Gifari; Affifatusholihah, Lina; Wulan, Dewi Putri Anjar
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Abstract

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier
The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Affifatusholihah, Lina; Sari, Titis Nistia
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
Flouting Maxim By Sherlock Holmes and dr. Watson In Tv Series Of Sherlock Season Affifatusholihah, Lina; Setyawan, Agustinus Hary
(JELE) Journal Of English Language and Education Vol 2 No 2 (2016)
Publisher : LPPM Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2627.565 KB) | DOI: 10.26486/jele.v2i2.225

Abstract

AbstractIn running daily activities, people will always meet and interact with other people, and language is a medium that is used by humans to interact with each other. In a conversation or discussion, everyone should pay attention to the four maxims in order that there are no errors in communication. However, it is not uncommon that the four rules above are breached by the speakers. This is called non-observance of the maxims, and one of a non-observance of the maxims that often occurs in is flouting maxim. The aims of this paper are to describe types of maxims that are flouted by Sherlock Holmes and dr. Watson as well as to describe how the maxims are flouted in Sherlock TV series season 1. This research used qualitative descriptive method. The researcher classifies the utterances to know what kind of maxim which are flouted, categorizes those into the category based on the Grice’s theory of Cooperative Principle, namely: maxim of quantity, quality, relation and manner. The research procedure begin by searching the script in the internet, matching the utterances in the script and in film and sorting the utterances between Sherlock Holmes and dr. Watson as well observing every word or sentence which are flouted by the main characters. The findings find that all kinds of maxims are flouted by Sherlock and dr. Watson. The result of analysis shows that the maxim flouted when the speakers say something irrelevant; something roguishness or lied to hide the truth in the form of rhetorical question; the information becomes more or too informative than what is required; and something obscurity of expression, ambiguity, or unnecessary prolixity.
REBRANDING DAN PEMASARAN DIGITAL PRODUK UMKM SEPATU ROSALIE DESA SINDANGSARI, KABUPATEN SERANG Pertiwi, Widya Nur Bhakti; Affifatusholihah, Lina; Hisyam, Muhammad; Faturrohim, Muhammad Ikhsan; Nastiar, Agim
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.2945

Abstract

Potensi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia sangat besar, namun banyak pelaku usaha masih menghadapi kendala dalam aspek branding dan pemasaran digital. Kelemahan ini menyebabkan produk lokal kurang mampu bersaing di pasar modern yang menuntut diferensiasi dan visibilitas merek yang kuat. Di sisi lain, transformasi digital membuka peluang baru bagi UMKM untuk meningkatkan jangkauan pasar dan daya saing. Oleh karena itu, diperlukan upaya strategis yang berfokus pada rebranding dan penguatan kapasitas digital. Pengabdian masyarakat ini bertujuan untuk meningkatkan nilai jual dan daya saing produk UMKM Sepatu Rosalie di Desa Sindangsari, Kabupaten Serang melalui program rebranding terintegrasi. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan partisipatif. Kegiatan meliputi analisis situasi, perancangan identitas merek "ROSALIE Handmade Shoes from Banten," implementasi rebranding, serta pelatihan pemasaran digital. Hasil kegiatan menunjukkan transformasi identitas merek yang lebih profesional, peningkatan keterampilan digital mitra, serta perubahan positif dalam pemasaran daring yang berdampak pada peningkatan penjualan. Selain itu, keberhasilan penguatan branding memperkuat posisi UMKM dalam menghadapi persaingan. Simpulannya, pendekatan rebranding yang holistik dan partisipatif efektif dalam memberdayakan UMKM tradisional untuk menyesuaikan diri dengan tuntutan pasar modern. Manfaat jangka panjang dari program ini adalah meningkatnya keberlanjutan usaha dan peluang ekspansi ke pasar yang lebih luas.
Co-Authors Agustinus Hary Setyawan, Agustinus Hary Faturrohim, Muhammad Ikhsan Fitriasyach, Khaila Priwisastra Hanun, Dzaky Iftikar Muhammad Hisyam Nastiar, Agim Pertiwi, Widya Nur Bhakti Putri, Solehatin Ika Rukmana, Arief Yanto Sari, Titis Nistia Sono, Moh Gifari Wulan, Dewi Putri Anjar