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All Journal Jurnal Studi Komunikasi dan Media Jurnal Studi Komunikasi ARISTO Jurnal Pengabdian Masyarakat AbdiMas Wacana: Jurnal Ilmiah Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Audience JURNAL PUSTAKA KOMUNIKASI Jurnal Studi Jurnalistik Calathu: Jurnal Ilmu Komunikasi Jurnal Riset Jurnalistik dan Media Digital Jurnal Vokasi Indonesia
Nuria Astagini, Nuria
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Studi Komunikasi dan Media

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MANAJEMEN IMPRESI PADA PEREMPUAN PENARI TRADISIONAL MELALUI MEDIA SOSIAL : (STUDI PADA AKUN INSTAGRAM @ayodyapala) Astagini, Nuria; Bangun, Cendera Rizky Anugrah
Jurnal Studi Komunikasi dan Media Vol 27 No 2 (2023): JURNAL STUDI KOMUNIKASI DAN MEDIA (JSKM)
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/jskm.2023.5211

Abstract

In Indonesia, the profession of traditional dancers is still categorized as a less classy profession. One organization that actively tries to weaken the negative image associated with traditional women dancers is the Ayodya Pala Art and Dance Studio. Through their Instagram account @ayodyapala, the management of the Ayodya Pala Arts and Dance Studio has implemented an impression management strategy to construct a positive image of their members as traditional dancers who are professional, multi-talented, educated, and well-mannered. Through qualitative data collection from five informants who are members of the Ayodya Pala Arts and dance studio, it is known that the assertive impression management strategy used to construct a positive image of women traditional dancers in the Instagram account @ayodyapala. These were identified through the content uploaded to the @ayodyapala Instagram account. The data also showed that the informant realized the importance of the Instagram algorithm as a curator that distributed content to other Instagram users. Therefore, the impression management strategy is being combined with other strategies, such as uploading content on a scheduled basis and using hashtags to increase the visibility of the uploaded content.
Co-Authors Annissa Widya Davita Bangun, Cendera Rizky Billy K. Sarwono Atmonobudi Endah Murwani, Endah Erman Anom Girsang, Anastasia Putri Pearlyn Heryanda, Fazrah Lillah Rizki Jamiluddin, Jamiluddin Juliadi, Rismi Murtiningsih, Bertha Sri Eko Parulian, Nathaniel Antonio Putri, Ayuga Kencono Putri, Priscilla Perdana Ramli, Muh. Ruslan Sanada, Elsilia Sari Monik Agustin Septiana, Vita Wangsa, Aurelia Kartika