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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Logistik Journal of Industrial and Engineering System Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat
Ainun Nadia, Ainun
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Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Public Health Transportation Other

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Journal : Journal of Industrial and Engineering System

 1 
Analisis Strategi Pemasaran Sebagai Upaya Peningkatan Penjualan Pakaian Menggunakan Analitycal Hierarchy Process Tanisri, Roberta H. A.; Rizarahman, Hafizh; Suminar, Ratna; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 4 No. 2 (2023): Desember 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60bw7w92

Abstract

Alya Clothing Store has been selling clothing products since it was first established in 2020. During these two years there have been ups and downs in the process of selling clothing products as an effort to make a profit. The evaluation was carried out in 2022 where in that year there was a decline in sales which had an impact on the decline in store turnover. This study aims to help the management of Alya Clothing Store make the most appropriate marketing strategy in the current situation. The method used in this research is to approach Analitycal Hierarchy Process (AHP) analysis. Data processing is done by mapping using SWOT analysis, where internal factors (strengths and weaknesses) and external factors (opportunities and threats) can be known precisely. Based on the SWOT analysis, the Alya Clothing Shop is located in the 4th quarter, namely the diversification condition. The four alternative strategies obtained are narrowed down to one strategy with AHP analysis, which is to focus on improving service quality in terms of security, environmental cleanliness and friendliness of service to visitors.
Pemilihan Strategi Peningkatan Penjualan Produk Makanan Menggunakan Metode SWOT dan Quantitative Strategic Planning Matrix Pada UKM EL-Gans Tanisri, Roberta Heni Anggit; Eka, Irfan; Apriyani, Apriyani; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 5 No. 1 (2024): Juni 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/e7nz7k95

Abstract

El-Gans is one of small and medium business that in the process sells martabak. The decline in sales over the past six months has had an impact on the decline in the value of profits for business owners. This research is intended to provide an analysis of alternative sales strategies to increase sales from sweet martabak and at the same time to develop business in the food sector. The determination of strategy selection for El-Gans is carried out using the SWOT method approach and the Quantitative Strategic Planning Matrik (QSPM) method. The results of the SWOT matrix analysis found that the position of El-Gans is currently in quadrant two which is a business diversification position. The results of the calculation of alternative strategies using the QSPM method determined that El-Gans will implement the fifth alternative strategy, namely utilizing online sales applications more massively so that the El-gans brand name can be known by the wider public and be able to increase sales of its food products.
Perancangan Penilaian Kinerja Staf Logistik Perusahaan Ritel Dengan Metode Behaviorally Anchor Rating Scale (BARS) Tanisri, Roberta Heni Anggit; Apriyani, Apriyani; Aji, Sonny Nugroho; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 5 No. 2 (2024): December 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/2kby8d30

Abstract

The retail company managed by the DKI Jakarta provincial government located on Tidung Island strives to improve the performance assessment of logistics staff. The performance assessment of logistics staff has so far followed the system of the company which only raises the criteria for employee assessment in general. The lack of a specific assessment system results in difficulties for management in measuring the performance of logistics staff objectively based on their duties and job responsibilities. This research aims to develop an objective employee performance assessment system using the Behaviorally Anchor Rating Scale (BARS) method. This method focuses on the preparation of assessment criteria with anchors that are repared by observing the actual activities of the work carried out by the logistics staff. The use of the BARS method in designing a performance assessment system for logistics staff on Tidung Island is very relevant because it can integrate specific behavioral approaches with geographical challenges. The result of this research is the design of a logistics staff performance assessment system in the form of an annual performance assessment form and is able to provide an objective assessment of the performance of logistics staff.
Co-Authors Aji, Sonny Nugroho Apriyani Apriyani Apriyani Daonil, Daonil Eka, Irfan Martono, Suko Nugroho, Oki Widhi Pribadi, Agustinus Yunan Rizarahman, Hafizh RR. Ella Evrita Hestiandari Tanisri, Roberta H. A. Tanisri, Roberta Heni Anggit Turseno, Andi Yayan Saputra, Yayan