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All Journal Jurnal Ekonomi Modernisasi Jurnal Manajemen dan Bisnis Indonesia MALIA Jurnal Ilmu Manajemen (JIMMU) Jambura Science of Management jurnal ilmiah hospitality JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Indonesian Journal of Applied and Industrial Sciences (ESA)
Syaifuddin Fahmi
Sekolah Tinggi Ilmu Ekonomi Kertanegara Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Persepsi Keamanan dan Kepercayaan terhadap Niat Konsumen dalam Melakukan Transaksi E-Commerce, melalui Sikap sebagai Variabel Intervening Syaifuddin Fahmi
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 1, No 1 (2018): Agustus
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.432 KB) | DOI: 10.47201/jamin.v1i1.21

Abstract

Abstrak : Penelitian ini dilakukan pada pengguna smartphone di kota malang. Tujuan penelitian ini adalah untuk mendeskripsikan peranan persepsi keamanan (security)  dan kepercayaan (trust) terhadap pembentukkan niat untuk menggunakan transaksi perdagangan elektronik (e-commerce). Sikap konsumen atas e-commerce (attitude) dipergunakan sebagai variabel antara (intervening). Penelitian ini menggunakan teori Technology Acceptancy Model (TAM) sebagai dasar  penyusunan kerangka konseptual. Jenis penelitian yang digunakan adalah penelitian eksplanatori, yaitu penelitian yang menjelaskan hubungan timbal balik antara variabel-variabel melalui pengujian hipotesa. Populasi penelitian adalah pengguna smartphone di kota malang. Teknik sampling yang digunakan adalah non-probability sampling, sedangkan metode penentuan sampel dilakukan secara purposif, jumlah sampel yang dipergunakan sebesar 90 orang. Pembuktian hipotesis dilakukan dengan menggunakan analisis jalur (path analysis). Hasil temuan penelitian yang pertama menunjukkan bahwa terdapat pengaruh signifikan antara variabel, persepsi keamanan dan kepercayaan terhadap sikap. Hasil temuan kedua dari penelitian ini yaitu. terdapat pengaruh signifikan antara variabel sikap, terhadap niat berprilaku. Hasil temuan penelitian yang ketiga adalah, terdapat pengaruh tidak langsung antara persepsi keamanan dan kepercayaan terhadap niat berperilaku melalui variabel sikap.
Implementation of Simdiklat and User Satisfaction Among Employees of BBPPMPV BOE Malang Zahrul Andriansyah; Syaifuddin Fahmi; Handik Purwantoro
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 3 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i3.4273

Abstract

This research was conducted at BBPPMPV BOE Malang, a government institution that provides education and training to vocational high school teachers in the field of technology in the eastern region of Indonesia. Since 1986, they have developed the simdiklat application to manage administrative data using the Single Entry Multi Output concept. The objective is to enhance effectiveness, efficiency, service quality, and user satisfaction. The research population consisted of 40 simdiklat users, and the entire population was taken as the sample. The analysis was conducted using SPSS (Statistical Package for the Social Sciences). The findings indicate that the implementation of simdiklat plays a significant role in improving user satisfaction among employees of BBPPMPV BOE Malang.
Pengaruh Nilai, Manfaat Dan Kepuasan Konsumen Terhadap Niat Untuk Beralih (Studi Pada Pengguna Uang Elektronik di Jawa Timur) Syaifuddin Fahmi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 4 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v6i4.309

Abstract

Studi dilakukan pada pengguna uang elektronik di Jawa Timur dengan tujuan untuk menganalisis dan menjelaskan pengaruh kepuasan konsumen terhadap niat beralih layanan. Penelitian ini menggunakan dasar teori migrasi yang mengelompokkan ke dalam tiga faktor yaitu faktor pendorong migrasi, faktor penarik migrasi dan faktor tambat atau penghambat migrasi. Penelitian ini adalah pendekatan studi kuantitatif dengan alat analisis data menggunakan SmartPLS (Partial Lease Square). Data dikumpulkan dengan cara menyebarkan kuesioner elektronik kepada 300 pengguna e-money di Jawa Timur. Hasil yang diperoleh menunjukkan bahwa variabel kepuasan berpengaruh terhadap niat konsumen untuk beralih atau beralih. Hasil temuan lain dalam penelitian ini menjelaskan bahwa kepuasan dipengaruhi oleh nilai yang dirasakan dan manfaat yang dirasakan konsumen terhadap produk uang elektronik yang sedang digunakan. Di sisi lain kepuasan yang rendah ditemukan menjadi prediktor yang mempengaruhi munculnya niat beralih. Kepuasan ditemukan dapat meningkatkan pengaruh nilai yang dirasakan dan manfaat yang dirasakan terhadap niat beralih.
Pengaruh Citra Merek, Harga, Kualitas Produk dan Celebrity Endorse terhadap Keputusan Pembelian Produk Ms Glow ( Studi pada Konsumen Ms. Glow Pandaan) Fahmi, Syaifuddin; Soumi, Alfina Laily
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 4, No 1 (2021): Agustus 2021
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v4i1.104

Abstract

AbstractThis study aims to examine and analyze the effect of brand image, product quality, price, and celebrity endorsements on purchasing decisions of Ms Glow products at Ms Glow Store Pandaan. The research methodology used is quantitative research with a survey method. The sampling technique used is simple random sampling with a total of 100 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. Data analysis used multiple linear regression. The results showed (1) there is a positive influence of brand image on purchasing decisions of Ms Glow products; (2) there is a positive effect of product quality on product purchasing decisions Ms. Glow; (3) there is a positive effect of price on the decision to purchase Ms Glow's products: (4) there is a positive effect of celebrity endorsement on the decision to buy Ms Glow's product. Brand image, product quality, price, and celebrity endorsement factors have an influence of 78.8% on Ms Glow's product purchase decisions, while the remaining 21.2% is influenced by other variables not included in this study. AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh citra merek, kualitas produk, harga, dan celebrity endorsement terhadap keputusan pembelian produk ms glow di ms glow store pandaan. Metodologi penelitian yang digunakan adalah penelitian kuantitatif dengan metode survei. Teknik pengambilan sampel yang digunakan adalah simple random sampling dengan jumlah responden sebanyak 100 orang. Teknik pengumpulan data menggunakan kuesioner yang diolah menggunakan spss versi 25. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan (1) terdapat pengaruh positif citra merek terhadap keputusan pembelian produk ms glow; (2) terdapat pengaruh positif kualitas produk terhadap keputusan pembelian produk ms. Glow; (3) terdapat pengaruh positif harga terhadap keputusan pembelian produk ms glow: (4) terdapat pengaruh positif celebrity endorsement terhadap keputusan pembelian produk ms glow. Faktor citra merek, kualitas produk, harga, dan celebrity endorsement mempunyai pengaruh sebesar 78,8% terhadap keputusan pembelian produk ms glow, sedangkan sisanya sebesar 21,2% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
PENGARUH BRAND IMAGE, HARGA, DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECOND THRIFTSHOP Zainuri, Ahmad; Fahmi, Syaifuddin
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 6, No 2 (2024): Februari 2024
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v6i2.221

Abstract

Abstract This study discusses the decision to purchase preloved clothing or better known as thrift products. The study in this study is a thriftshop in Malang Regency, East Java. The population used in this study are consumers who have purchased preloved clothing at the thriftshop, who visited within a period of 3 months. In this study, sampling used non-probability sampling, with a purposive sampling technique. The number of samples in this study was 70 respondents. The analysis tool used was multiple linear regression using the SPSS program. The results of the study were obtained from the results of the t-test that brand image, price and fashion lifestyle did not affect the decision to purchase preloved clothing. While the results of the F test together, both brand image, price and fashion lifestyle influenced the decision to purchase preloved clothing. The coefficient of determination seen in the adjusted R-squared value is 0.147 or brand image, price and fashion lifestyle influence the decision to purchase preloved clothing by 14.7%. The results of this study are expected to be a reference for thrift product business actors who will start a business or who are already in business. Keywords: brand image, price, fashion lifestyle, purchasing decisions AbstrakPenelitian ini membahas tentang keputusan pembelian pakaian preloved atau yang lebih dikenal produk thrift. Studi pada penelitian ini yaitu sebuah  thriftshop di kabupaten Malang Jawa Timur . Populasi yang digunakan dalam penelitian ini adalah konsumen yang sudah membeli pakaian preloved di thriftshop, yang berkunjung dalam kurun waktu 3 bulan .Dalam penelitian ini pengambilan sampel menggunakan non-probability sampling, dengan  teknik purposive sampling. Jumlah Sampel dalam penelitian ini adalah 70 responden. Alat analisis yang digunakan adalah regresi linier berganda dengan menggunakan program SPSS. Hasil penelitan didapatkan dari hasil uji t bahwa brand image, harga dan fashion  lifestyle tidak berpengaruh terhdap keputusan pembelian pakaian preloved. Sedangkan hasil uji F secara bersama-sama baik brand image, harga dan fashion lifestyle berpengaruh terhadap keputusan pembelian pakaian preloved. Koefisien determinasi yang terlihat pada nilai adjusted R-squared adalah 0,147 atau brand image, harga dan fashion lifestyle mempengaruhi keputusan pembelian pakaian preloved  sebesar 14.7%. Hasil penelitian ini diharapkan bisa sebagai acuan bagi pelaku bisnis produk  thrift  yang akan mulai berbisnis maupun yang sedang berbisnis.Kata Kunci : brand image, harga, fashion lifestyle ,keputusan pembelian
Pengaruh Promosi, Harga dan Daya Tarik Produk terhadap Minat Konsumen untuk Membeli Sepeda Listrik Fahmi, Syaifuddin
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 6, No 1 (2023): Agustus 2023
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v6i1.199

Abstract

AbstractThis research aims to investigate the influence of promotion, price and product attractiveness on consumer interest in buying electric bicycles. Electric bicycles as an environmentally friendly transportation innovation are increasingly gaining attention in society. Therefore, understanding the factors that influence consumer interest in choosing electric bicycles is very important for industry and government players. This research uses a survey method by distributing questionnaires to respondents who are potential users of electric bicycles in Malang City. The number of respondents studied was 150 people. Independent variables include promotion, price and product attractiveness, while the dependent variable is consumer interest in buying an electric bicycle. Data analysis was carried out using regression techniques to assess the extent to which these independent variables can predict consumer interest. The results of this research show that promotional variables and product attractiveness have a significant effect on consumer interest in buying electric bicycles. The findings further show that price has a significant negative influence on buying interest, meaning that the higher the price offered, the less interest consumers have in buying an electric bicycle.Keywords: Electric bicycle, price, promotion, product attractiveness, intention AbstrakPenelitian ini bertujuan untuk menginvestigasi pengaruh promosi, harga, dan daya tarik produk terhadap minat konsumen untuk membeli sepeda listrik. Sepeda listrik sebagai inovasi transportasi ramah lingkungan semakin mendapatkan perhatian dalam masyarakat. Oleh karena itu, pemahaman faktor-faktor yang memengaruhi minat konsumen untuk memilih sepeda listrik menjadi sangat penting bagi pelaku industri dan pemerintah. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada responden yang merupakan pengguna potensial sepeda listrik di Kota Malang. Jumlah responden yang diteliti adalah 150 orang. Variabel independen meliputi promosi, harga, dan daya tarik produk, sementara variabel dependen adalah minat konsumen untuk membeli sepeda listrik. Analisis data dilakukan dengan menggunakan teknik regresi untuk menilai sejauh mana variabel-variabel independen tersebut dapat memprediksi minat konsumen. Hasil dari penelitian ini menunjukkan bahwa variabel promosi dan daya tarik produk berpengaruh signifikan terhadap minat konsumen untuk membeli sepeda listrik. Temuan selanjutnya menunjukkan bahwa harga memiliki pengaruh yang signifikan negatif  terhadap minat beli, artinya bahwa semakin tinggi harga yang ditawarkan maka semakin kecil minat yang dimiliki konsumen untuk membeli sepeda listrik.Kata Kunci: Sepeda listrik, harga, promosi, daya tarik produk, minat berpindah
The Role of Groups Reference, Perceived Value, and Customer Relationship Marketing on Product Purchasing Decisions in the Shopee Marketplace Fahmi, Syaifuddin
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 7, No 2 (2025): FEBRUARI 2025
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v7i2.244

Abstract

This study aims to analyze the influence of reference group, perceived value, and customer relationship marketing on product purchasing decisions in the Shopee marketplace. These three independent variables were selected based on their importance in shaping digital consumer behavior, particularly among the younger generation who actively use social media and e-commerce platforms. This study employed a quantitative approach with multiple linear regression analysis. The sample size was 200 respondents, active Shopee users residing in Malang City. The sampling technique used purposive sampling, with the criteria being that respondents were at least 17 years old and had made at least two purchases on Shopee in the past three months. Data collection was conducted through an online questionnaire that had been tested for validity and reliability.The results of the regression analysis indicate that simultaneously, the variables reference group, perceived value, and customer relationship marketing significantly influence purchasing decisions with a significance value <0.05. Partially, the reference group variable has a significant positive effect on purchasing decisions, with the regression coefficient indicating that references from social groups such as friends, family, or online communities have a significant influence on consumer preferences in selecting products on Shopee. The perceived value variable also had a significant influence, indicating that consumer perceptions of product value (quality, price, and benefits) influenced satisfaction levels and purchasing decisions. Meanwhile, customer relationship marketing, which encompasses Shopee's efforts to maintain customer relationships through promotions, personalized services, and loyalty programs, also positively contributed to consumer purchasing decisions.These findings indicate that marketing strategies that consider social aspects, perceived customer value, and long-term relationships with consumers are crucial for increasing sales conversions on e-commerce platforms. The practical implications of this research can serve as a basis for Shopee's business owners and marketing managers to design a more segmented and personalized approach. For example, this could include optimizing user community features, strengthening product reviews and recommendations, and improving the quality of loyalty programs and relevant communications. Thus, this research contributes to the digital marketing literature and provides empirical insights for marketplaces and MSMEs selling their products through platforms like Shopee. This research also recommends that further studies expand the scope and consider other variables such as brand trust and service quality to more comprehensively understand digital consumer purchasing behavior.Keywords: Reference Group, Perceived Value, Customer Relationship Marketing, Purchasing Decision, Shopee Marketplace
The Impact of Labeling Effect and Social Media Marketing on Consumer Purchasing Decisions and Loyalty at Super Indo Supermarket Malang Fahmi, Syaifuddin; Indarwati, Peni; Az Zahra, Dita Aulia
Jambura Science of Management Vol 7, No 1 (2025): Jambura Science of Management - January 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i1.27668

Abstract

Purpose: To analyze in depth the impact of labeling effect on purchasing decisions and its implications on consumer loyalty, analyze in depth the impact of social media marketing on purchasing decisions and its implications on consumer loyalty, and analyze in depth the impact of purchasing decisions on consumer loyalty at Super Indo Supermarket Malang, to be able to solve problems related to the National Research Master Plan (RIRN) on the theme of economics and human resources with the focus areas of PRN Social Humanities, Education, Arts, and Culture on the topics of entrepreneurship, cooperatives and MSMEs.Design/Methodology/Approach: The study was conducted on 200 respondents who were met directly at Super Indo Supermarket Malang, while the research respondents were selected by accidental sampling. The collected data were then analyzed using the Structural. Equation Modeling - Partial Least Square (SEM-PLS) method. Where the data obtained from the distribution of questionnaires will be analyzed by looking at and considering the results of the outer model, inner model, and examination of the mediation model.Findings: The results of the study show that the labeling effect has a significant influence on consumer purchasing decisions and loyalty. While on the other hand, social media marketing also influences consumer purchasing decisions and loyalty. There is a mediating role of the purchasing decision variable that connects the labeling effect variable and Social Media Marketing to Loyalty.
PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT PELANGGAN MEMBELI MOTOR MEREK HONDA CB Fahmi, Syaifuddin; Ike Ratnasari; Muhammad Hudzaifah
Journal of Innovation Research and Knowledge Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i3.8283

Abstract

This research aims to investigate the influence of price, promotion, and product quality on customers' interest in purchasing Honda CB motorcycles. The Honda CB brand of motorcycles serves as a transportation tool that attracts young adults' attention. This study employs a survey method by distributing questionnaires to respondents who are users of Honda CB motorcycles. The number of respondents studied was 104 individuals. The independent variables include price, promotion, and product quality, while the dependent variable is customers' interest in purchasing Honda CB motorcycles. Data analysis was conducted using regression techniques to assess how far these independent variables can predict customers' purchasing interest. The research findings from Bengkel Namikaze indicate that the Price variable is not significant in influencing customers' interest in purchasing Honda CB motorcycles. Furthermore, the findings suggest that the Promotion and Product Quality variables significantly influence customers' interest in purchasing Honda CB motorcycles
PENGARUH PERILAKU KONSUMTIF DAN LIFESTYLE TERHADAP MINAT PEMBELIAN PRODUK FASHION MELALUI E-COMMERCE TIKTOKSHOP Syaifuddin Fahmi; Anton ferry Ananda; Luluk Fitriah
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 1: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i1.8174

Abstract

This research discusses purchasing interest in fashion products at Tiktokshop. The study in this research was on students at STIE Kertanegara Malang, East Java. In this research, the sample was taken using non-probability sampling, with a purposive sampling technique. The number of samples in this research was 103 respondents. The analytical tool used is multiple linear regression using the SPSS program. The research results obtained from the t test results show that consumer behavior and lifestyle influence interest in buying fashion products at Tiktokshop. Meanwhile, the results of the F test together, both consumer behavior and lifestyle, influence interest in buying fashion products at Tiktokshop. The coefficient of determination seen in the adjusted R-squared value is 0.145 or consumer behavior and lifestyle influence the decision to purchase preloved clothing by 14.5%. It is hoped that the results of this research can be used as a reference for fashion business people in Tiktokshop who are starting to do business or who are currently doing business
Co-Authors Afriliya Dian Pertiwi Ahmad Zainuri Anton Ferry Ananda Az Zahra, Dita Aulia Catur Adi Pamungkas Fernante Muhibi Indarwati, Peni Keren Happuch Risananda Rosandy Luluk Fitriah Muhammad Hudzaifah Nur Eko Cahyono Olivia Mimin Trisnawati Purwantoro, Handik Ratnasari, Ike Soumi, Alfina Laily Trisnawati, Olivia Mimin Zahrul Andriansyah