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All Journal JURNAL PENDIDIKAN TAMBUSAI BIP'S : Jurnal Bisnis Perspektif Jurnal Abdimas Musi Charitas SENAPAS Journal of Business and Information System
Ignasius Heri Satrya Wangsa, Ignasius Heri Satrya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : SENAPAS

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Optimism on checkout: Emotional shifts and trust building in gen Z online shopping Wangsa, Ignasius Heri Satrya
Seminar Nasional Penelitian dan Abdimas Vol 3 No 1 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v3i1.11897

Abstract

This study explores the emotional transformation experienced by Generation Z consumers in their journey of online shopping, focusing on the shift from initial skepticism and pessimism to trust and optimism. Drawing upon narrative analysis of ten firsthand accounts, the research identifies patterns of emotional progression influenced by repeated digital interactions, peer influence, and learning behavior. The study contributes to sustainability in e-commerce by highlighting how trust in digital platforms fosters more deliberate and potentially environmentally conscious consumption. The findings offer insights for marketers and platform developers to foster positive emotional engagement and long-term consumer relationships.
Co-Authors Fernando, Agustinus Josephine Tyra, Maria Lina Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus