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All Journal Wahana Didaktika Jurnal Manajemen dan Bisnis Indonesia International Research Journal of Business Studies (E-Journal) JURNAL PENDIDIKAN TAMBUSAI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal MEBIS (Manajemen dan Bisnis) ASAWIKA: Media Sosialisasi Abdimas Widya Karya BIP'S : Jurnal Bisnis Perspektif Prosiding Seri Seminar Nasional Jurnal Abdimas Musi Charitas SENAPAS Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsumen & Konsumsi: Jurnal Manajemen (KKJM) International Research Journal of Business Studies Journal of Business and Information System
Ignasius Heri Satrya Wangsa
Universitas Katolik Musi Charitas
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Insights on Perceived Price-Quality Satrya Wangsa, Ignasius Heri
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 3 (2011): December 2011-March 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2172.913 KB)

Abstract

Pembelajaran Kolaboratif Sekolah Dasar Menggunakan Model Vygotski Ignasius Heri Satrya Wangsa; Ignatius Putera Setiahati; Antonius Singgih Setiawan
Wahana Didaktika : Jurnal Ilmu Kependidikan Vol. 19 No. 1 (2021): Wahana Didaktika Jurnal Ilmu Kependidikan
Publisher : Faculty of teaching training and education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/wahanadidaktika.v19i1.4978

Abstract

Aspek sosial menempatkan manusia yang hadir dan berinteraksi satu dengan lainnya. Dalam konteks pendidikan, ruang kelas menjadi sumber daya dimana model pembelajaran sosial diterapkan dengan melibatkan siswa untuk berinteraksi mengembangkan ketrampilan2 sosial mereka sekaligus mengelola kerjasama kolaboratif. Prosedur analisa naratif digunakan Peneliti untuk mendeskripsikan penerapan model pembelajaran sosial Vygotsky (Vygotsky, 1962; Gindis, 1999; Burkhalter, 1995; Totten, Sills, Digby & Russ, 1991) dengan menggunakan lima domain yang memiliki relevansi terhadap pembelajaran kolaboratif sekolah dasar (Damon & Phelps, 1989; Dillenbourg, 1999). Lima domain tersebut masing2 adalah intervensi (intervention), pertukaran (exchange), ide (idea), peran (role), dan partisipasi (participation). Penelitian konseptual ini diharapkan dapat memberi sumbangan dalam literatur pembelajaran kolaboratif sekolah dasar.
Belief Strength in Low-Priced Product Consumption Experience Ignasius Heri Satrya Wangsa
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 1 (2013): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2013
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i1.13

Abstract

This research aims to identify emotional values within low-priced product attractiveness context by employing scientific rationalization on belief strength in consumption experience. Comparison among two price-benefit regimes i.e. “cheap is the best” and “expensive is the best” is made. Belief strength is applied to explore new dimension in low-priced product consumption experience research. Keywords: belief strength, low-priced product attractiveness, low-priced product consumption experience
The Insights on Perceived Price-Quality Ignasius Heri Satrya Wangsa
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 3 (2011): December 2011-March 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.3.93

Abstract

“I SHOULD LOVE LOCAL PRODUCT” : LOCAL PRODUCT LOYALTY WITHIN UTILITARIAN PERSPECTIVE Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
SIMAK Vol 20 No 01 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i01.326

Abstract

Social aspect in consumer behavior has placed the essence of interaction between consumer and his environment. It is within the interactive process that consumer begins to recognize his role. Therefore, there are two domains in the context of local product loyalty. First, pressure of social function directs the consumption to satisfy certain level of social consequences ie. the deployment of loyalty as part of patriotism “I should love local product”. Second, economic rationality is always trying to seek the best combination in which resources can be allocated efficiently. In the first domain the discussion is mainly about local product consumption ie. nationalism-based consumption, while in the second one the utilitarian perspective is introduced as complement in the discourse of the rationales behind local product consumption. Participants in this research were selected and their narratives of local product consumption were analyzed through mixed-method approach. Marketing implication was also discussed to contribute in the theory of local product consumption within utilitarian perspective.
KOMUNITAS "SADAR KRISIS" DALAM PENANGGULANGAN WABAH COVID-19 Ignasius Heri Satrya Wangsa
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 6 No 1 (2021): Jurnal Asawika Vol 6-1
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v6i1.43

Abstract

AbstrakPandemi Covid-19 menjadi sebuah realitas baru dalam kehidupan manusia. Di Kota Palembang, data DinasKesehatan per 12 November 2020 menunjukkan tren kenaikan sebesar 3706 kasus yang terkonfirmasi dengankorban meninggal sebanyak 220 orang. Pemerintah melalui Satgas Nasional Penanggulangan Covid-19 danDirektorat Jenderal Pendidikan Tinggi meluncurkan program Edukasi Perubahan Perilaku (EPP) melibatkanmahasiswa untuk terlibat dalam upaya kreatif pemberdayaan kesadaran masyarakat. Perilaku merupakanmanifestasi pola pikir. Dengan mengaplikasikan pendekatan metode gabungan dilakukan analisis kritis terhadapmodel "Komunitas Sadar Krisis". Penelitian konseptual ini menggunakan teori perilaku sosio-ekonomi untukmenjelaskan kesadaran terhadap krisis manusia dari dua aspek. Pertama, manusia sebagai makhluk sosialdengan segala tindakan yang dimotivasi oleh pengakuan sosial. Kedua, manusia sebagai makhluk ekonomisdengan segala tindakan yang dimotivasi oleh pencarian manfaat. Hasil dari penelitian ini diharapkan dapatdikontribusikan bagi penanggulangan pandemi Covid-19.AbstractCovid-19 pandemic has become a new reality in human life. In Palembang City, the data from the HealthDepartment of Palembang City taken on the November 12th of 2020 has shown significantly that 3706 caseswith 220 deaths are confirmed. Indonesian Government through the National Task Force for Covid-19 Responseand Directorate General of Higher Education has launched an educational program for behavior change (EPP)with students involvement to develop creative efforts for public awareness. Behavior is a manifestation of thinkingpattern. In this research, a mixed-method approach is adopted through critical analysis of a community of "CrisisAwareness". Theory of socio-economic behavior is used to describe awareness towards crisis from two aspects.First, human being as a social man with his all action is motivated by social recognition. Second, human beingas an economic man with his all action is motivated by benefit-seeking motives. The result of this research couldcontribute in developing a sense of crisis related to Covid-19 pandemic.
Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 1 (2021): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.435 KB) | DOI: 10.37477/bip.v13i1.198

Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.
Keterlibatan Konsumen Dalam Kebaruan Produk Ignasius Heri Satrya Wangsa; Lina Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.359 KB) | DOI: 10.37477/bip.v14i1.244

Abstract

Involvement is a key word in the context of product novelty, when businesses are required to become more competitive in product innovation. This point of view forms the basis for understanding the two concepts of business existence. First, the demand to develop new products is directed to product innovation because technology is increasingly developing. Novelty needs to keep pace with technological advances as well as be market-oriented. Second, the business builds a collaborative commitment with its customers. This indicates a position where the relationship with the market demands an equal role. Businesses no longer take distance in building relationships with their markets. Thus consumers will gothrough a dynamic process in the experience of using the product, and businesses will continue to consistently motivate consumer learning in the process of product novelty adoption. This study aims to explain consumer’s learning experience on product novelty from the process of consumer involvement in the holistic experience of responding to product novelty. A combined quantitative-qualitative approach (mixed-method approach) is applied. The quantitative approach was carried out using SEM analysis with the SmartPLS tool on 113 respondents, while the qualitative approach was carried out using the Interpretative Phenomenological Analysis (IPA) technique on participant narratives. Furthermore, from the two approaches, an integration process was carried out to find the grand theme of consumer learning experiences in the context of their involvement in responding to product novelty. Through this research, it can be seen that the product novelty learning experience is formed through initial involvement to recognize, andcontinued involvement in using the product. The product novelty learning experience is the involvement of consumers in realizing essential realities, practical realities, and contextual realities.
RESILIENSI KELUARGA MELALUI PEMBERDAYAAN EKONOMI PERAN IBU DI MASA PANDEMI Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.94 KB) | DOI: 10.24912/pserina.v1i1.17673

Abstract

The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05).
CONCEPTUALIZING CONSUMER'S LEARNING ADOPTION OF NEW VALUES Ignasius Heri Satrya Wangsa Wangsa
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.365

Abstract

The era of modernization has produced paradigm shift offering new way of thinking. In the interactive process that links business with its market, new way of thinking has been created within two domains. First, business is conditioned by its competitive environment to adopt product innovativeness. Consequently, new values exist. Second, market has accumulated consumption experience providing references. Within this perspective consumer learning capability is used to respond the existence of new values. This research aims to discuss learning capability where consumer contextualizes new values ie. transforming the values into new context, and at the same time, develops mechanism for values operationalization. Respondents were chosen among undergraduate students of University "X" - Palembang, and Content Analysis of their narratives was applied. Keywords that are related to consumer learning and the adoption of new values were also identified using emergent coding. Then, quantitative approach ie. Regression Analysis was employed to achieve complete understanding of consumer learning in the adoption of new values.
Co-Authors Agustinus Riyanto Antonius Singgih Setiawan Fernando, Agustinus Ignatius Putera Setiahati Johan Gunady Onny Johan Gunady Onny Josephine Tyra, Maria Lina Lina . Lina Lina Lina Lina Maria Ignasia Galuh Parwati Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus Riyanto, Agustinus