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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Enrichment : Journal of Management AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Pariwisata dan Perhotelan Human Capital Development Jurnal Ekonomi, Manajemen, Akuntansi
Ricky Talumantak
Universitas Asa Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF ATTRACTION, PRICE PERCEPTION AND PROMOTION ON THE DECISION OF TOURISTS TO VISIT TAMAN SAFARI BOGOR Ambar Pujiyani Jamaludin Putri; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the influence of tourist attraction, price perception and promotion on tourist decisions to visit Taman Safari Bogor with a quantitative method, the data used is primary data by collecting data using questionnaires and using SPSS data processing to obtain the research population. are all visitors who have visited the Bogor Safari Park tourist attraction. The sample that will be taken by the author is 100 respondents with an accidental sampling technique. This research also uses multiple linear regression analysis approach. So from the results of this study, it is stated that the first and third variables partially have a positive and significant effect on Tourist Attractions and Promotions Decisions on Tourists Visiting Taman Safari Bogor, while the second variable partially Price Perceptions does not significantly affect the Decisions of Tourists Visiting Taman Safari Bogor. While the dependent or independent variables simultaneously affect the decision of tourists to visit the Bogor Safari Park.
Pengaruh Persepsi Harga, Sosial Media, dan Kualitas Produk Terhadap Keputusan Pembelian Mo Tahu Aja di Duren Sawit Bagus Handoko; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Kepuasan Pelanggan Di OJJU K-Food Mall Kota Stepen Maridolu Casmira; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of Product Quality, Price Perception, Promotion on Customer Satisfaction. Using descriptive quantitative methods using primary data by collecting questionnaire data by processing data using the SPSS application version 24 to obtain the study population are all consumers who came to Ojju K-Food Mall Kota Kasablanka. The sample used was 100 respondents using Purposve sampling technique. So the results of this study partially state the variables of product quality, price perception, promotion have a significant effect on customer satisfaction. Simultaneously product quality, price perception and promotion have a significant effect on customer satisfaction.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI KOPI JANJI JIWA HARAPAN INDAH Katon Bagas Pramumukti; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research analyzes the impact of product quality, service quality, and price perception on customer satisfaction at Kopi Janji Jiwa Harapan Indah with 100 respondents. The results show that high product quality, good service quality, and fair price perceptions increase customer satisfaction. These findings confirm that these factors are interconnected and contribute to customer satisfaction, influencing the success of coffee businesses. Further studies with other variables can deepen understanding of customer satisfaction factors in the coffee shop industry.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI HOURS COFFEE AND MORE JAKARTA Mariyana; Ricky Talumantak
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of perceived price, product quality, and promotion on purchasing decisions at Hours Coffee And More Jakarta. The sampling technique used was non-probability sampling with purposive sampling method obtained 80 consumers as respondents. The analysis method used is multiple linear regression analysis. The results showed that partially perceived price had no influence on purchasing decisions, partially product quality had a positive influence on purchases, and partially promotion had a promotional influence on purchasing decisions. And simultaneously price perceptions, product quality and promotion have a positive influence on purchasing decisions.
Pengaruh Kualitas Produk, Lokasi, Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Savio Coffee and Eatery Dhea Nanda; Ricky Talumantak
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.809

Abstract

This study aims to determine the effect of product quality, location, service quality, and on purchasing decisions at Savio Coffee end Eatery. The study conducted at Savio Coffee And Eatery involved 120 respondents who made purchases at the establishment. The data was collected through questionnaires, and the results of the multiple linear regression analysis showed a positive correlation between product quality, location, service quality, and purchasing decisions. This method of data collection is reliable, and it's fascinating to see how can be utilized to analyze this data.
Inovasi Pemasaran dan Inovasi Kemasan Produk Meningkatkan Kinerja Pemasaran UMKM Makanan dan Minuman di Pasar Lama Kota Tangerang Cyasmoro, Verry; Talumantak, Ricky
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2666

Abstract

Tujuan penelitian adalah menganalisa pengaruh inovasi pemasaran dan inovasi kemasan produk meningkatkan kinerja UMKM makanan dan minuman di Pasar Lama Kota Tangerang. Populasi penelitian ini adalah pedagang makanan dan minuman yang berjualan di sekitar pasar lama Kota Tangerang, sedangkan teknik yang dipakai mengunakan Accidental Sampling dengan mengunakan kuesioner langsung kepada 100 pedagang makanan dan minuman. Data yang didapat di uji validitas dan reliabilitas dengan metode analisa data deskriptif dan kuantitatif olah data mengunakan SMART PLS. Hasil penelitian menunjukan terdapat pengaruh inovasi pemasaran dan inovasi kemasan, inovasi pemasaran terhadap kinerja pemasaran dan pengaruh inovasi kemasan terhadap kinerja pemasaran.
Pengaruh Media Sosial, Citra Destinasi Dan Persepsi Harga Terhadap Keputusan Berkunjung Di Dunia Fantasi (Dufan) Luna Sulistio; Ricky Talumantak
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.282

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, citra destinasi dan persepsi harga terhadap Keputusan berkunjung di Dunia Fantasi. Populasi dalam penelitian ini adalah pengunjung yang kebetulan ada atau tersedia ditempat penelitian. Dalam penelitian ini Teknik sampling yang digunakan yaitu accidental sampling dengan memperoleh responden sebanyak 100 reesponden. Metode survei untuk mengumpulkan data dalam penelitian menggunakan kuesioner terstruktur, untuk analisis hubungan hipotesis dalam model penelitian ini yaitu analisis regresi linier berganda serta bantuan software SPSS versi 20. Survei untuk penelitian ini dimulai pada bulan Febuari 2024 hingga maret 2024 di Dunia Fantasi. Hasil pada penelitian ini menunjukkan bahwa media sosial, citra destinasi, persepsi harga secara partial berpengaruh signifikan positif terhadap Keputusan berkunjung di Dunia Fantasi dan media sosial, citra destinasi, persepsi harga secara simultan berpengaruh signifikan terhadap Keputusan berkunjung di Dunia Fantasi
Pengaruh Kualitas Pelayanan, Kepercayaan, Citra Perusahaan Terhadap Kepuasan Nasabah Di BCA EXPRESS Met Mall Cibubur Zakaria Indra Hasiholan Purba; Ricky Talumantak
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1345

Abstract

The purpose of this study was to determine how the influence of service quality, trust, and company image on customer satisfaction at BCA EXPRESS Met Mall Cibubur. The population of this study consisted of regular visitors to BCA EXPRESS Met Mall Cibubur. The sampling method used is purposive sampling, with a total of 100 respondents. Multiple linear regression analysis was performed using IBM SPSS 25 software. The results showed that service quality and trust has a significant effect on customer satisfaction, but corporate image have no effect. However, service quality, trust, and corporate image all have an influence on customer satisfaction.
Pengaruh Kualitas Produk, Persepsi Harga dan Atmosphere terhadap Keputusan Pembelian Di Feel Matcha Kemang Endryanti, Endryanti; Talumantak, Ricky
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research aims to determine and analyze the influence of product quality, price perception and atmosphere on purchasing decisions at Feel Matcha Kemang. This research uses quantitative methods, namely methods that take large amounts of data with the aim of testing hypotheses. Primary data were gathered by questionnaires, and SPSS version 27 was utilized to process the data in order to create a research population comprising all Feel Matcha Kemang customers. Using the Accidental Sampling Technique, 100 respondents made up the sample. A multiple linear regression model method is employed in this study. So the results of this research state that product quality has a significant effect on purchasing decisions, while the Atmosphere variable does have a significant effect on purchasing decisions. According to the research results, it can be concluded that product quality, price perception and atmosphere simultaneously have a significant influence on purchasing decisions at Feel Matcha Kemang.
Co-Authors Ambar Pujiyani Jamaludin Putri Ananda Derista Pramesti Anggha Pratama Purnama Putra Bagus Handoko Dhea Nanda Dhea Nanda Dyah Ajeng Praptiningrum Endryanti, Endryanti Febria Tamaya Muliansyah Jonathan Caesar Putra Katon Bagas Pramumukti Luna Sulistio Mariyana Muhammad Arsyla Rifkifadillah Pangestu, Ariq Kalis Stepen Maridolu Casmira Syaeful Hermansyah Verry Cyasmoro Zakaria Indra Hasiholan Purba