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All Journal Sosiohumaniora Media Mahardhika Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Gunawan Gunawan
Universitas Kebangsaan Republik Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
KOMITMEN ORGANISASI DAN KOMPENSASI DALAM MEMPENGARUHI TURNOVER INTENTION PADA KARYAWAN PT BERSAMA ZATTA JAYA PASCA COVID-19 Gunawan Gunawan
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.800

Abstract

Challenges in the industrial world related to employee turnover continue to occur until after the Covid-19 pandemic. Early indications of employee turnover can be predicted from organizational commitment and employee competence. The purpose of this study is to obtain the results of an analysis of the effect of organizational commitment and compensation on employee turnover of PT Bersama Zatta Jaya (Elzatta Hijab) both partially and simultaneously. This study uses quantitative research methods and uses path analysis as a hypothesis test, this is supported by data collection based on interviews, surveys and distribution of questionnaires to respondents. The population in this study were all employees of PT Bersama Zatta Jaya (Elzatta Hijab), with research sampling identifying employees who had an intention to leave the company. The population was too large using the slovin formula so that 211 respondents were obtained. The results showed that organizational commitment to turnover intention. in the Elzatta Hijab company was very low. Influencing factors include structured career development opportunities and a supportive work environment. Meanwhile, compensation has a fairly high influence, with the importance of fairness in salary and performance-based incentive programs. Simultaneously, organizational competencies also play an important role in influencing turnover intention. Overall, reducing employee turnover is a challenge that companies must face. However, by paying attention to factors such as organizational commitment, compensation, and career development, companies can reduce turnoverrates and create a stable and productive work environment.
PENGARUH GAJI DAN MANAJEMEN WAKTU TERHADAP KEPUASAN KERJA PARA VIRTUAL ASSISTANT PEREMPUAN (Studi Pada Agensi Virtual Assistant X) Adiyanti, Siska Ayudia; Gunawan, Gunawan
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 11, No 2 (2024): JULI: AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v11i2.15121

Abstract

Dengan kemajuan teknologi, banyak pekerjaan yang dapat dilakukan secara jarak jauh. Salah satu pekerjaan baru yang sebelumnya belum ada adalah virtual assistant, seseorang yang memberikan layanan administratif dan dukungan bisnis kepada individu atau perusahaan dari jarak jauh. Virtual Assistant (VA) termasuk pekerja lepas yang lebih dikenal dengan nama freelance. Freelance adalah sistem dimana seseorang akan bekerja secara fleksibel dan independen untuk menyelesaikan proyek jangka pendek. Freelancer juga bisa dikatakan sebagai wirausahawan karena mereka akan menentukan jam kerja sendiri serta menentukan harga dari layanan yang mereka sediakan. Penelitian ini menggunakan pendekatan kuantitatif berdasarkan informasi statistik, dengan olah data menggunakan SPSS, dan penelitian ini dilakukan di Agency X, yang merupakan agency Virtual Assistant (VA) di Jakarta, dengan mengambil sampel seluruh VA Perempuan sebanyak 36 orang, dan semuanya bekerja secara remote. Penelitian ini dilakukan untuk mengetahui Pengaruh Gaji dan Manajemen Waktu Terhadap Kepuasan Kerja Para Virtual Assistant Perempuan. Hasil dari penelitian ini menunjukkan bahwa terjadi hubungan positif antara gaji dengan kepuasan kerja, dan terjadi hubungan negatif antara manajemen waktu dengan kepuasan kerja. Serta, hasil dari uji simultan menunjukkan bahwa fleksibilitas jam kerja dan gaji berpengaruh terhadap produktivitas kerja. Kata Kunci: Gaji, Manajemen Waktu, Kepuasan Kerja
Co-Authors Adiyanti, Siska Ayudia Anthon Tondo Anwar Sulaiman Lenny Menara Sari Saragih Merry Fithriani R. Dewi Pertiwi Wikrama Wardana