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All Journal Sosiohumaniora International Journal of Advanced Multidisciplinary
R. Dewi Pertiwi
Universitas Kebangsaan Republik Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
Banking Company Stock Price Model Roswinna, Winna; Lusiana Yulianti, Maria; Suharyono, Oyon; Noviana, Anna; Kusumawaardani, Astrin; Pratiwi Putri, Kartika; Pertiwi, Rd Dewi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.182

Abstract

In the realm of economics, the banking sector plays a pivotal role as an intermediary between depositors and borrowers. Unique to this industry are financial ratios like the Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR). In order to explore the effects of changing economic trends on Indonesian banking companies listed on the Stock Exchange from 2011 to 2016, this study analyzes variables such as CAR, LDR, ROA, and SBI. The sample size includes 27 consecutive banking companies listed from 2011 to 2016, and the analytical tool of choice is Eviews version 8. The study utilizes Least Square Pooled analysis, preceded by Fixed Effects Model and Random Effect Model analysis. The findings of this study reveal that the stock price fluctuations can be attributed to the processing variables of CAR, LDR, ROA, and SBI, which altogether account for 21.90%. Notably, the variables of CAR and ROA have a significant impact on the stock price, while LDR and SBI have no such effect
Co-Authors Ahidin, Udin Andriasan Sudarso Anthon Tondo Anwar Sulaiman Gunawan Gunawan Haris Eko Prabowo, Faizal Kusumawaardani, Astrin Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Merry Fithriani Noviana, Anna Oyon Suharyono Pratiwi Putri, Kartika Syahrum Agung Wardana, Wikrama Wikrama Wardana Winna Roswinna