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Wikrama Wardana
Universitas Pramita Indonesia
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Analisis Kinerja Plant Produksi PT. JCC Dengan Menggunakan Perhitungan Overall Equipment Evectiveness (OEE) Khaerul Fahmi; Setiawan; Wanto; Wikrama Wardana
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.24

Abstract

PT. JCC Established in April 1973, PT Jembo Cable Company Tbk. started by producing Low Voltage Electrical Cables - copper conductors. Then continue to add product varieties, such as Low Voltage Cable - aluminum conductor, Medium Voltage Cable, Telephone Cable and Fiber Optic Cable and also expand its market. Production Plant performance can be improved or maintained by conducting regular evaluations of the process. The evaluation carried out is by analyzing OEE (Overall Equipment Effectiveness). OEE (Overall Equipment Effectiveness) is a calculation method used to determine the effectiveness of a process that is being implemented by identifying the percentage of production time that is truly productive which is influenced by three factors, namely availability, performance, and quality. reached 85% or above. The research was conducted by observing the cable production process at the Aluminum Cable Plant and the Copper Cable Plant. Based on the observations made from January 2021 to June 2021, the highest OEE value was obtained for the Aluminum Cable Plant in January and February, namely 97% and 94% while for the next month below 90%. For the Copper Cable Plant, since observing from January 2021 to June 2021, it has not yet reached the required OEE value, which is 85% and above. From the results of the analysis, the main factor is not achieving the OEE Value influenced by the low availability ratio It's because almost 50% of the machines in the Aluminum Cable Plant and 25% of the machines in the Copper Cable Plant don't get a workload.
Analisis Marketing Relationship Strategy Melalui Customer Satisfaction Survei Pada Pengguna Jalan Tol PT. Jasa Marga (Persero)Tbk Cabang Jakarta-Tangerang Yoyok Cahyono; Suheri Suheri; Wanto Wanto; Wikrama Wardana; Gatot Gatot
Lensa Vol 15 No 2 (2021)
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v15i2.15

Abstract

Tujuan penelitian ini adalah untuk Menganalisis Marketing Relationship Strategy melalui Customer Satisfaction Survey pada pengguna jalan tol PT. Jasa Marga (Persero)Tbk Cabang Jakarta– Tangerang (JM Janger). Metode pengumpulan datanya menggunakan data primer dan data sekunder, sedangkan pengumpulan datanya melalui metode survei yaitu kuesioner,wawancara, observasi langsung pada obyek yang diteliti dan riset kepustakaan, metode analisis menggunakan data kualitatif dan data kuantitatif dengan analisis deskriptif Marketing Relationship Strategy melalui Customer Satisfaction Survey pada pengguna jalan tol JM Janger. Secara keseluruhan hasil penelitian menunjukkan bahwa penerapan Marketing Relationship Strategy melalui Customer Satisfaction Survey pada pengguna jalan tol JM Janger telah menunjukkan hasil yang bervariasi, Berdasarkan analisis marketing relationship strategy terdapat perbedaan masing- masing segmen, menyebabkan JM Janger harus menyusun strategi yang berbeda untuk meningkatkan hubungan pelanggan yaitu relationship strategy segmen pelanggan golongan 1 dengan ciri-ciri memiliki tingkat kepuasan yang lebih rendah, perlu ditingkatkan kesadarannya dengan selalu mengkomunikasikan benefit product yang dikeluakan JM Janger serta memantau harapan dan keinginan pelanggan secara periodik. Sedangkan kepada segmen pelanggan non golongan I dengan ciri-ciri kepuasan relatif tinggi, JM Janger sebaiknya terus menerus meningkatkan pelayanannya dengan memberi perhatian yang cukup tinggi dan pelayanan tepat waktu, selalu memenuhi kebutuhan pelanggan sehingga dapat memberikan nilai produk yang superior kepada pelanggan. Oleh karena hubungan kolaboratif JM Janger dengan pemasok dan mitra kerja bersifat komplek, sehingga memiliki potensi konflik. Karena itu kejujuran, komunikasi, saling pengertian dan komitmen pada masing-masing partner yang berkolaborasi sangat diperlukan. Dengan mekanisme-mekanisme yang diterapkan JM Janger sehingga tercapainya hubung yang tulus (Genuine Relationship).
The Model of Impulse Buying: Consider Price Discounts and Store Displays Nunung Ayu Sofiati; Lili Suryati; Wikrama Wardana; Nana Trisnawati; April Gunawan Malau; Andriasan Sudarso; Albert Gamot Malau
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.208

Abstract

This research endeavors to investigate the effects of Impulse Buying Discount Price and In-Store Display on Borma Departement Store Bandung. Additionally, it seeks to determine the combined influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The study employs a descriptive quantitative methodology and involves the analysis of data collected from 980 customers at Borma Departement Store Terrain, with 91 respondents selected using a formula method. Both library and field research are used to gather data systematically and objectively. The analytical method used is descriptive analysis, and the findings indicate that Price Discount has a significant positive effect on Impulse Buying, while In-Store Display has a partially positive and significant impact on this phenomenon. The combination of discounted pricing and eye-catching in-store displays can effectively stimulate impulse purchases.
CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
WORK STRESS AND WORK PRODUCTIVITY WITH SELF ADJUSTMENT OF EMPLOYEES IN SOCIAL INSTITUTES DEVELOPMENT WORKS OF HARAPAN JAYA IN BALARAJA Rilla Sovitriana; Wikrama Wardana; April Gunawan; Nuraeni Nuraeni; Poniah Juliawati; Rini Astuti
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46385

Abstract

Adjustment during work requires extra precision. With the process of self-adjustment, work productivity can be overcome so that it does not have an impact on pressure at work. The purpose of this study was to examine the relationship between work stress and work productivity with adjustment to employees at the Bina Karya Harapan Jaya Social Institution in Balaraja. The data collection method in this study used a quantitative method using a scale which included the independent variable, namely work stress and the dependent variable in this study, namely self-adjustment. The respondents used in this study were 31 PJLP employees of the Bina Karya Harapan Jaya Social Institution in Balaraja. Sampling in the research used is saturated sampling. Measuring tool used is the scale of work stress, work productivity, adjustments were analyzed using the SPSS application version 24.0 for Windows. The results showed that there was a significant relationship between work stress and self-adjustment, obtaining a correlation rx1y = -0.175 P = 0.347; P < 0.05 ; Ho accepted. Then between work productivity and self-adjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category. Then between work productivity and self-adjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category. Then between work productivity and selfadjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category.
CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Maretta Ginting; Wikrama Wardana; Lenggogeni Lenggogeni; Rita Zahara
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.46323

Abstract

The purpose of this research is to investigate the ways in which features of a business’s operations, such as the level of service quality and the value it gives to consumers, may have a direct influence on the degree to which customers are satisfied with the company and remain loyal to the organization. In this investigation, the technique for evaluating the data is called structural equation modeling partial squares (SEM-PLS), and the application that was used is called Warp PLS. Both of these terms relate to the same thing: the evaluation method for the data. One hundred persons, in all, took part in the inquiry that was being conducted. According to the findings, there was a significant and obvious correlation between the quality of service that was provided to customers and the value that they got in terms of customer satisfaction as well as customer loyalty. This was the case even though there was no direct causal relationship between the two variables. In addition, there is a connection between happy customers and a successful firm. The service that they got by looking at the value that was supplied to the customer.
Co-Authors Andriasan Sudarso Anthon Tondo Anwar Sulaiman April Gunawan April Gunawan Malau Gatot Gatot Gunawan Gunawan Juliawati, Poniah Khaerul Fahmi Lenggogeni Lenggogeni Lenny Menara Sari Saragih Lili Suryati Malau, Albert Gamot Maretta Ginting Merry Fithriani Nana Trisnawati Nunung Ayu Sofiati (Efi) Nuraeni Nuraeni R. Dewi Pertiwi Rini Astuti Rita Zahara Setiawan Sovitriana, Rilla Suheri Suheri Wanto Wanto Wanto Yoyok Cahyono