Article Per Year (5 Year)
p-Index From 2021 - 2026
1.286
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Representamen Communications Kalijaga Journal of Communication Prospect: Jurnal Pemberdayaan Masyarakat
Anjang Priliantini, Anjang
Unknown Affiliation
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Kalijaga Journal of Communication

 1 
Writing Scripts for “Bincang Sore” Program Broadcasts on Radio Solopos 103 FM Priliantini, Anjang; Ambarwati, Rista
Kalijaga Journal of Communication Vol. 6 No. 1 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.61.02.2024

Abstract

This research examines the process of preparing the Bincang Sore program script on Radio Solopos 104 FM, one of the most popular radio stations in Solo. This research uses broadcast strategy theory with qualitative research methods and participatory observation as primary data collection techniques. This research shows that broadcast scripts are a broadcast strategy that goes through three stages. First, pre-production, which includes efforts to understand the purpose of writing the script and the characteristics of the audience, researching to find ideas for script material followed by collecting related information, determining the structure of the script according to the duration of the program, as well as selecting style and language based on audience characteristics. Second, the production stage includes preparing an interesting opening speech, arranging the material by referring to everyday language, short, simple, and not long-winded, and choosing words that are easy to hear and understand by listeners and easy for the announcer to pronounce. During production, editing and revisions are also done if parts need to be corrected. Third, the post-production stage evaluates the Bincang Sore program broadcast script, rarely done at Solopos Radio.
Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image Thariq, Mighty Razzaq Ath; Priliantini, Anjang
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.04.2024

Abstract

This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses on the importance of a strong corporate image as a strategic asset in maintaining consumer loyalty and managing public perception. The purpose of this study is to understand the strategies implemented by Alfamart's Corporate Communication Department, especially in responding to issues that can damage the company's reputation. This study uses a qualitative-descriptive approach with interviews, observations, and documentation. The primary informants are the staff of Alfamart's Corporate Communication Department, supported by store personnel as secondary informants. The data were analyzed using the Image Repair Theory by William L. Benoit and communication strategies by Scott M. Cutlip et al. The results of this study indicate that Alfamart implements communication strategies such as clarification through social media, two-way interaction with consumers, and strengthening positive messages through marketing campaigns and CSR programs. This strategy has effectively improved the company's image since the viral issue. However, this study also found that similar problems recurred in 2024, thus indicating the need for continuous evaluation and improvement in future communication strategies. This study emphasizes the importance of a structured communication strategy and periodic assessment to maintain a positive company image in the digital era.
Co-Authors Ambarwati, Rista Andre Noevi Rahmanto Anshori, Mahfud Ayu, Aulia Suminar Faridl Widhagdha, Miftah Haryono, Novita Hendriyani, Christina Tri Naini, Albert Muhammad Isrun Retno Dyah Kusumastuti, Retno Dyah Sandra Kartika Hapsari Thariq, Mighty Razzaq Ath