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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Representamen Communications Kalijaga Journal of Communication Prospect: Jurnal Pemberdayaan Masyarakat
Anjang Priliantini, Anjang
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dieng Culture Festival: Media Komunikasi Budaya Mendongkrak Pariwisata Daerah Kusumastuti, Retno Dyah; Priliantini, Anjang
Jurnal Studi Komunikasi Vol 1, No 2 (2017)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.152 KB) | DOI: 10.25139/jsk.v1i2.182

Abstract

Culture has a dominant role in supporting the tourism sector of a region.. Likewise with the District of Banjarnegara that embodies the vision and mission related to culture through the implementation of Dieng Culture Festival that crowned as one of the three most popular Indonesian cultural festivals in the world. Dieng Culture Festival which is full of cultural meaning as the essence of a cultural communication process. This qualitative research uses constructivism paradigm to give an overview of cultural meaning in Dieng Culture Festival series. Data to support this study were compiled from interviews with Dieng cultural activists and literature review. The result of this research is the whole series of events in Dieng Culture Festival communicating the Javanese culture in general with the added local wisdom of the typical Dieng community, which is influenced by the growing beliefs in the surrounding community.
Peranan Peer Group Story-telling dalam Membangun Brand Awareness Usaha Makanan Lokal di Kota Surakarta Haryono, Novita; Ayu, Aulia Suminar; Priliantini, Anjang
Jurnal Representamen Vol 7 No 02 (2021): Jurnal Representamen Volume 7 No 02 Oktober 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.567 KB) | DOI: 10.30996/representamen.v7i02.5728

Abstract

Sepanjang pandemi ini ada peningkatan sebanyak 47%-53% pebisnis makanan baru yang bergabung melalui layanan penyedia jasa pengantaran makanan online. Peningkatan jumlah yang cukup signifikan terhadap pelaku bisnis makanan ini, maka persaingan para pelaku bisnis makanan untuk dikenal di masyarakat menjadi semakin berat. Dibutuhkan brand awareness di mata masyarakat yang menjadi konsumen harus semakin diperhatikan dengan cermat. Brand menggunakan storytelling untuk membangun kesan positif brand dibenak konsumen sehingga berpotensi menggerakkan konsumen untuk melakukan pembelian produk. Tujuan penelitian ini untuk mengetahui peranan storytelling dari lingkup pertemanan konsumen yang diceritakan melalui akun sosial media seseorang dalam membangun brand awareness brand makanan lokal yang baru muncul. Secara khusus dalam penelitian ini akan melihat pengaruh narasi pesan, distribusi pesan, dan kredibilitas komunikator dalam membangun brand awareness melalui sosial media story telling. Penelitian ini diharapkan memberikan masukan untuk pelaku bisnis makanan terutama untuk brand yang baru berdiri dan praktisi marketing communication dalam menentukan strategi komunikasi untuk mendekati konsumen.Kata Kunci : Brand Awareness, Storytelling, Sosial Media, Peer Group, Komunikasi pemasaran
Dieng Culture Festival: Media Komunikasi Budaya Mendongkrak Pariwisata Daerah Kusumastuti, Retno Dyah; Priliantini, Anjang
Jurnal Studi Komunikasi Vol. 1 No. 2 (2017)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v1i2.182

Abstract

Culture has a dominant role in supporting the tourism sector of a region.. Likewise with the District of Banjarnegara that embodies the vision and mission related to culture through the implementation of Dieng Culture Festival that crowned as one of the three most popular Indonesian cultural festivals in the world. Dieng Culture Festival which is full of cultural meaning as the essence of a cultural communication process. This qualitative research uses constructivism paradigm to give an overview of cultural meaning in Dieng Culture Festival series. Data to support this study were compiled from interviews with Dieng cultural activists and literature review. The result of this research is the whole series of events in Dieng Culture Festival communicating the Javanese culture in general with the added local wisdom of the typical Dieng community, which is influenced by the growing beliefs in the surrounding community.
Writing Scripts for “Bincang Sore” Program Broadcasts on Radio Solopos 103 FM Priliantini, Anjang; Ambarwati, Rista
Kalijaga Journal of Communication Vol. 6 No. 1 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.61.02.2024

Abstract

This research examines the process of preparing the Bincang Sore program script on Radio Solopos 104 FM, one of the most popular radio stations in Solo. This research uses broadcast strategy theory with qualitative research methods and participatory observation as primary data collection techniques. This research shows that broadcast scripts are a broadcast strategy that goes through three stages. First, pre-production, which includes efforts to understand the purpose of writing the script and the characteristics of the audience, researching to find ideas for script material followed by collecting related information, determining the structure of the script according to the duration of the program, as well as selecting style and language based on audience characteristics. Second, the production stage includes preparing an interesting opening speech, arranging the material by referring to everyday language, short, simple, and not long-winded, and choosing words that are easy to hear and understand by listeners and easy for the announcer to pronounce. During production, editing and revisions are also done if parts need to be corrected. Third, the post-production stage evaluates the Bincang Sore program broadcast script, rarely done at Solopos Radio.
Implementation of CSR Communication in the Textile Industry in Solo Raya Rahmanto, Andre Noevi; Faridl Widhagdha, Miftah; Priliantini, Anjang; Anshori, Mahfud; Hendriyani, Christina Tri
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 4 (2023): Special Issue
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i4.186

Abstract

Community service with the topic Implementation of CSR Communication in the Textile Industry for members of the Indonesian Textile Association (API) throughout Central Java aims to enable textile industry players to understand the importance of implementing Corporate Social Responsibility or CSR in maintaining environmental sustainability and empowering communities around factories. In addition, this activity also explained about the company's PROPER assessment, the laws that regulate and influence companies engaged in the textile industry, to the procedures and methods of CSR communication to stakeholders and the involved community. The scope of this community service activity is CSR training, especially in the textile industry. The method is carried out through 4 stages, namely, tests, presentation of material, and discussions and questions and answers. The fact found by the field is that the textile industry business actors do not understand and carry out CSR and their communication methods are right on target. The final result of the activity obtained is that the participants get an overview of good CSR programs and CSR programs that have succeeded in getting the Blue PROPER. This can be seen through the increase in the post test scores compared to the pre test scores at the beginning of the training activities.
Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image Thariq, Mighty Razzaq Ath; Priliantini, Anjang
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.04.2024

Abstract

This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses on the importance of a strong corporate image as a strategic asset in maintaining consumer loyalty and managing public perception. The purpose of this study is to understand the strategies implemented by Alfamart's Corporate Communication Department, especially in responding to issues that can damage the company's reputation. This study uses a qualitative-descriptive approach with interviews, observations, and documentation. The primary informants are the staff of Alfamart's Corporate Communication Department, supported by store personnel as secondary informants. The data were analyzed using the Image Repair Theory by William L. Benoit and communication strategies by Scott M. Cutlip et al. The results of this study indicate that Alfamart implements communication strategies such as clarification through social media, two-way interaction with consumers, and strengthening positive messages through marketing campaigns and CSR programs. This strategy has effectively improved the company's image since the viral issue. However, this study also found that similar problems recurred in 2024, thus indicating the need for continuous evaluation and improvement in future communication strategies. This study emphasizes the importance of a structured communication strategy and periodic assessment to maintain a positive company image in the digital era.
KRISIS DAN KOMUNIKASI KEPEMIMPINAN PUBLIK: ANALISIS FRAMING MEDIA SOSIAL KEPALA DAERAH DI INDONESIA PADA MASA PANDEMI COVID-19 Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun; Priliantini, Anjang; Hendriyani, Christina Tri; Anshori, Mahfud
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.175-186

Abstract

Public leaders have a significant role in overcoming the crisis caused by the COVID-19 pandemic. The communication process delivered by public leaders is the spearhead of handling global and local pandemics. Public leaders have different communication patterns in conveying their messages. This study seeks to determine the communication efforts made by community leaders in overcoming the COVID-19 pandemic. The method used in this research is Framing Analysis by Robert N. Entman. Researchers analyzed all news based on problem definitions, diagnosed causes, and made moral judgments and treatment recommendations on the social media of Ganjar Pranowo, head of the Central Java region. The research period during the pandemic is from March to May 2020. The results obtained by researchers are that regional heads are community leaders who have the authority to make all decisions. The leadership communication style used by Ganjar Pranowo when facing a crisis is a transformational leadership style. Ganjar Pranowo uses five things in carrying out the COVID-19 pandemic, namely 1) establishing chain-breaking policy steps, 2) avoiding top-down leadership styles, 3) promoting transparency and openness to the community, 4) using empathy in overcoming problems 5) the recovery process puts public safety first.
Proses Produksi Berita pada Laman Solopo.com dengan Tren Media Sosial sebagai Sumber Ide Konten Digital Sandra Kartika Hapsari; Priliantini, Anjang
Communications Vol. 7 No. 1 (2025): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.7.1.3

Abstract

Perkembangan teknologi yang pesat telah membawa kita pada era media baru. Salah satu bentuk media baru adalah portal berita online yang merupakan tipe baru dalam dunia jurnalistik. Penelitian ini bertujuan untuk mengkaji penerapan pemanfaatan tren media sosial sebagai sumber ide konten digital pada laman Solopos.com. Penelitian kualitatif ini menggunakan Teori Framing. Hasil penelitian menunjukkan bahwa ada beberapa langkah yang harus dilewati oleh wartawan sebelum mengembangkan ide konten dari tren media sosial. Langkah-langkah tersebut diawali dari perencanaan untuk menentukan topik, menentukan sudut pandang berita, mengumpulkan bahan berita (hunting), writing, dan editing.
Co-Authors Ambarwati, Rista Andre Noevi Rahmanto Anshori, Mahfud Ayu, Aulia Suminar Faridl Widhagdha, Miftah Haryono, Novita Hendriyani, Christina Tri Naini, Albert Muhammad Isrun Retno Dyah Kusumastuti, Retno Dyah Sandra Kartika Hapsari Thariq, Mighty Razzaq Ath