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All Journal Journal of Tourism Sustainability Pentahelix
Sirajuddin
Politeknik Pariwisata Lombok
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Mengoptimalkan Pengembangan Pariwisata: Model Implementasi Kegiatan Layanan Berbasis Integrasi Program Studi Politeknik Pariwisata Lombok di Desa Wisata Jeruk Manis Sirajuddin; Rumba Rumba; Supardi; Komang Mahawira; Endang Sri Wahyuni; Muhammad Ihdal Karomi; Mandra; Jujuk Ferdianto; Yoyok Antoni; Abdul Hanan
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 2 (2023): Pentahelix: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.712 KB) | DOI: 10.47492/pentahelix.v1i2.3

Abstract

Community Service Activities in Jeruk Manis Village aim to integrate various tourism potentials, both natural and human resources, in Jeruk Manis Tourism Village so that they can become one unified tourism product. This Community Service is carried out through workshop methods such as lectures, discussions, demonstrations, and practice. PKM activities get output in the form of integration of tourism products in accordance with the potential of Jeruk Manis Tourism Village. This service contributes to providing new understanding and skills to village communities about tourism, especially how to make tour packages, communicate in English, fruit carving, HSK/K3, homestay management, and service ethics.
Integrated Event Tourism Packaging in National Strategic Areas: A Collaborative Planning Model for SAMOTA, Indonesia Sirajuddin; Ramdah Radjab; Ida Ayu Yadnya Pidada Sari Dewi Utami Pidada; Endang Sri Wahyuni; Rochmah Dewi Suryani
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.197

Abstract

Purpose: This study aims to formulate and validate an integrated event tourism package planning model for the SAMOTA National Strategic Tourism Area (KSPN) in Sumbawa, Indonesia. It addresses the critical gap in existing destination management, where flagship events and natural attractions are often marketed in silos, limiting their economic impact and sustainability. Design/methodology/approach: The study adopts a Research and Development (R&D) approach utilizing the 4-D Model (Define, Design, Develop, Disseminate). Data were collected through in-depth interviews with penta-helix stakeholders, including government officials, local communities, and cross-regional travel agencies (Lombok, Bali, and Makassar). The resulting model underwent expert validation to ensure feasibility and market relevance. Findings: The research produced a "Collaborative Event Tourism Planning Model" that effectively integrates the SAMOTA International Festival (SIF) with iconic destinations (Moyo Island, Saleh Bay, and Tambora). The findings demonstrate that cross-regional stakeholder collaboration—specifically involving travel agents in the co-creation process—is the primary driver for building market confidence and expanding distribution channels. The model yielded segmented tourism packages (2D1N, 3D2N, and Full Day) that successfully extended tourists' length of stay. Originality/value: This study contributes to the event tourism literature by providing a validated, visual planning framework that links event scheduling with destination product packaging. It offers a practical roadmap for Destination Management Organizations (DMOs) to transform sporadic events into sustainable tourism products through structured multi-stakeholder synergy.
Co-Authors Abdul Hanan Endang Sri Wahyuni Ida Ayu Yadnya Pidada Sari Dewi Utami Pidada Jujuk Ferdianto Komang Mahawira M. Ihdal Karomi Mandra Ramdah Radjab Rochmah Dewi Suryani Rumba Rumba Supardi Yoyok Antoni