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Journal : Economic Reviews Journal

Analisis Kualitas Pelayanan terhadap Kepuasan Konsumen pada Cafe D’Fresh di Kediri Lisa Elvaretta Krisdyar; Sasi Utami; Yogi Yunanto
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.377

Abstract

The era of globalization makes business competition increasingly competitive. Many businesses operating in the field of similar products and services, such as cafes, will continue to develop and create many creative new ideas so that visitors will have a deep impression of the cafe. The aim of this research is to find out whether service quality influences consumer satisfaction at Cafe D'Fresh in Kediri. This type of research uses quantitative methods with 100 respondents by distributing questionnaires via g-form. Based on the results of the tests carried out, the conclusion that can be drawn in this research is H1, namely that service quality influences consumer satisfaction at Cafe D'Fresh. This means that the Service Quality variable (X) has a positive and significant effect on Customer Satisfaction (Y).
Pengaruh Harga, Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Café Wow Sumber Podang Kediri Lulu Hanatri; Yogi Yunanto
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.582

Abstract

This study aims to determine the influence of price, location and service quality on customer satisfaction at Cafe WOW Sumber Podang Kediri. The sampling method used in this study is the Purposive Sampling method. In the price variable, it can be concluded that if t calculates > t table or 2.342 > 1.677, then the price variable has a significant effect on customer satisfaction. (2) In the location variable, it can be concluded that if t counts > t table or 3.380 > 1.677, then the location variable has a significant effect on customer satisfaction. Based on the simultaneous test, it can be concluded from the f calculation > f table or 26.840 > 2.58 that the variables of price, location and service quality simultaneously (simultaneously) have a significant effect on customer satisfaction, which means that between the F calculation test and the F table have a strong effect and the interrelationship between independent and dependent variables, meaning that the price offered is cheap, the location is strategic and the quality of service affects customer satisfaction.