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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen Share : Journal of Service Learning Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Prosiding Seminar Nasional Kusuma
Athok Murtadhlo
Stikosa - AWS
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Penggunaan Sosial Media Yang Baik Dalam Menanggulangi Berita Hoax Di Yayasan Pondok Kasih Surabaya Rezy Garda Suraya; Ahmad Kayyis; Roby Firmansyah; Aprilia Muchyidini; Giffary Bagas; Athok Murtadhlo
Prapanca : Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.672 KB) | DOI: 10.37826/prapanca.v2i1.204

Abstract

Pondok Kasih Foundation is a home where people who are rejected by the community can feel God's acceptance of God. On the basis of people with various needs, one of them serves children with a variety of different backgrounds. With the lack of supervision of his parents, one of them when using a gadget without more assistance than parents. Children become out of control so that anything can be accessed freely without knowing whether or not it is. The purpose of this Field Work Lecture is to help them so they can access the internet according to their age and can sort out which are good and which are bad. and we use the method of observation and interviews with related parties at the Pondok Kasih Foundation regarding this socialization. Praise the results we received from the Foundation good and positive, hopefully it can provide benefits for the Foundation because of this socialization
Kharisma Pendakwah sebagai Komunikator Athok Murtadlo
Jurnal Spektrum Komunikasi Vol 7 No 1 (2019): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v7i1.24

Abstract

Kharisma pendakwah sebagai komunikator, Setiap dakwah atau seruan membutuhkan juru dakwah atau penyeru dan yang dibutuhkan oleh seorang juru dakwah adalah unsur-unsur gerakannya dan semangatnya yang tinggi untuk menyebarluaskan ajaran-ajaran Islam serta menumbuh kembangkan dakwah. Seorang juru dakwah mempunyai pengaruh yang luar biasa, ia mendapat kedudukan sebagai tokoh panutan di dalam masyarakat. Kedudukan inilah yang menjadi konsekuensi bahwa juru dakwah harus memiliki sifat-sifat dan kepribadian yang baik sebagai tuntutan tanggung jawab yang dipikul oleh seorang atau sekelompok juru dakwah yang memiliki kredibilitas dan kompetensi yang mumpuni, agar mampu meraih kemajuan dan hal-hal yang positif dalam melaksanakan kewajiban besar berdakwah. Dengan demikian, seorang juru dakwah dalam penyampaian pesan atau materi ceramahnya, tentunya tidak asal-asalan. Akan tetapi materi ceramahnya disampaikan dan disajikan dengan bahasa-bahasa yang indah, menarik dan memikat dengan sikap yang santun, ramah, bijaksana penuh hikmah, serta mudah dicerna dan diterima oleh mad’u atau masyarakat luas.
Analisis Iklan Layanan Masyarakat Kemendikbud RI PTM Terbatas Bersama Mikha Tambayong Sulton Amin; Athok Murtadhlo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.482

Abstract

Iklan merupakan salah satu alat media komunikasi massa yang berperan dalam menyampaikan pesan kepada khalayak. Penelitian ini meneliti tentang sebuah iklan layanan masyarakat yang berjudul “ Kita Siap Belajar Optimal! (Iklan Layanan Masyarakat PTM Terbatas Bersama Mikha Tambayong)”. Iklan tersebut menggambarkan suatu keadaan bagaimana sistem pembelajaran di Indonesia selama pandemi Covid-19. Tujuan dari penelitian ini adalah untuk mengetahui pesan sosial yang terkandung dalam iklan tersebut. Metode yang digunakan dalam penelitian ini adalah metode Analisis Semiotik. Objek penelitian dan unit analisis pada penelitian ini adalah “mise an scene pada Iklan Layanan Masyarakat PTM terbatas bersama Mikha Tambayong” dengan Analisis Semiotika Roland Barthes. Melalui penelitian dengan scene by scene, hasil analisis data dari penelitian ini adalah kita semua harus peduli terhadap kemajuan dan dan perkembangan anak-anak kita di sekolah, khususnya dimasa pandemi covid-19 yang mengakibatkan proses pembelajaran tatap muka menjadi pembelajaran secara online atau daring. Pesan sosial dari video Iklan Layanan Masyarakat ini adalah kita semua harus peduli terhadap berlangsungnya proses pembelajaran anak-anak di sekolah. khususnya guru, orang tua murid, dan pihak-pihak yang bertanggung jawab atas berjalannya suatu proses pembelajaran tatap muka di sekolah.
News Framing of Assets of Trading Victim Indra Kenz Seized by the State Frisila Ayu Fitriyanti; Athok Murtadhlo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.604

Abstract

This research aims to understand how the TVOneNews television media constructs news about the fate of the assets of the victim of illegal trading on Binomo, Indra Kenz, being seized by the state. Because Indra Kenz, the victim of illegal trading on Binomo, was judged as a gambler by the judge, and the assets were confiscated by the state. According to experts in the Anti-Money Laundering Act (TPPU), there were no gambling charges filed, only charges of money laundering against Indra Kenz. The purpose of this research is to examine how the "Apa Kabar Indonesia Malam" program on tvOneNews constructs the issue of justice for the victim regarding the judge's decision to label them as a gambler. The research uses Robert N. Entman's framing analysis method and a qualitative research approach with a constructivist perspective. It is analyzed through four elements, including defining the problem, diagnosing causes, making moral judgments, and providing treatment recommendations. Data collection techniques involve video documentation from special reports on the "Apa Kabar Indonesia Malam" program. The research results indicate that mass media is a loaded industry and a business institution that is not always objective. Therefore, the outcomes of mass media, such as TV programs and news texts, are influenced by media personnel and ownership. Here, Putri Viola on "Apa Kabar Indonesia Malam" constructs the issue of justice for victims of illegal trading on Binomo, Indra Kenz, for law enforcement purposes.
Digital Marketing Transformation Optimization: Building Superior Brand Awareness for Hydroponic Products D. Iwan Riswandi; Denpharanto Agung Krisprimandoyo; Siska Armawati Sufa; Aulia Afniar. R; Athok Murtadlo
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 14 No. 1 (2024): Maret 2024
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v14i1.7991

Abstract

This study examines the process of enhancing digital marketing transformation in order to establish a stronger brand awareness for hydroponic products. The objective of this study is to enhance the efficacy and productivity of digital media marketing through the examination of digital marketing strategies employed by hydroponic companies and the creation of novel approaches. The literature review encompasses the subjects of digital marketing, brand recognition, and hydroponics. The study methodology employed is qualitative, utilising data obtained from various sources such as articles, newspapers, journals, books, online articles, library data, and other relevant materials. The findings indicate that strategically enhancing digital marketing transformation, namely through popular social media platforms like Facebook, Instagram, TikTok, and YouTube, can effectively boost the visibility and recognition of hydroponic products. MSMEs and educational institutions have the ability to significantly broaden their promotional endeavours and enhance the visibility of hydroponic products. The study's findings suggest that optimising digital marketing transformation can be a very effective approach to enhance brand awareness for hydroponic products. This is particularly true when utilising major social media sites like Facebook, Instagram, TikTok, and YouTube. MSMEs and educational institutions could leverage this digital marketing change to broaden the promotional reach and enhance the visibility of the products.
Pola Komunikasi Pengurus Masjid Dalam Memakmurkan Masjid Jami Al-Awwabin Surabaya Budiono, Bagas Setyawan; Murtadlo , Athok
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2024): Edisi Januari 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i1.767

Abstract

The management of Jami' Al-Awwabin Mosque Surabaya is a community religious organization formed to prosper the mosque and make the mosque the center of Muslim activities both religious and social society. The purpose of this study is to determine the Communication Pattern of Mosque Management in Prospering Jami'Al-Awwabin Mosque Surabaya. This research uses a descriptive qualitative approach method. Researchers obtain data by conducting interviews, observations, and documentation. The resource persons in this study were the Management of Jami' Al-Awwabin Mosque starting from the chairman, vice chairman, secretary, religious section and assembly, and active worshippers. Based on the results of field research that the management of Jami' Al-Awwabin Mosque did. Based on the results of field research that the management of the Jami' Al-Awwabin Mosque conveys information with a wheel communication pattern making the chairman of the mosque management an information center between the management and worshippers who occupy a central position. Meanwhile, between members with a circular communication pattern, the information process rolls from the chairman to the vice chairman and then to the secretary who forwards to other sections until there is reciprocity to the chairman. The pattern of interpersonal communication also occurs when the head of the mosque management approaches the congregation including greeting each other and shaking hands, the approach to members is also carried out chatting casually if they find difficulties in carrying out their duties. Factors supporting the communication pattern of Jami'Al-Awwabin Mosque are the community environment, activities, and facilities provided within the mosque. While the inhibiting factor is the time of mosque administrators who are busy with their work as a social community.
Penguatan Identitas Kebangsaan di Era Digital: Integrasi Budaya Majapahit Melalui Digital Storytelling dan Literasi Media Jokhanan Kristiyono; Ratna Puspita Sari; Mochammad Arkansyah; Athok Murtadlo
Prosiding Seminar Nasional Kusuma Vol 2 (2024): Prosiding Seminar Nasional Kusuma
Publisher : LPPM UWKS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang: Keterampilan literasi media digital yang rendah di masyarakat Indonesia dapat mempengaruhi identitas nasional, yang sangat penting untuk kohesi suatu bangsa yang heterogen. Orang-orang sekarang berkomunikasi dengan cara yang sering kali tidak sensitif terhadap standar budaya nasional, semua itu karena maraknya media digital. Ini jelas terlihat dari meningkatnya materi yang tidak berguna di banyak situs media sosial. Memang, globalisasi dan ketersediaan informasi asing telah berkontribusi pada kurangnya representasi digital budaya Indonesia. Budaya Majapahit, yang berasal dari salah satu kerajaan terbesar di kepulauan, adalah budaya yang sangat menarik untuk dibagikan melalui cerita di media sosial. Tujuan: Sesuai dengan itu, tujuan dari penelitian ini adalah untuk menyelidiki secara mendalam bagaimana latar belakang sejarah dan prinsip budaya Majapahit dapat dimanfaatkan untuk meningkatkan identitas nasional melalui penceritaan digital di platform komunikasi digital. Metode: Metode kualitatif deskriptif dan teknik analisis literatur digunakan dalam penelitian ini. Membangun rasa identitas nasional seharusnya bisa dilakukan melalui cerita digital tentang budaya Majapahit, seperti film, peta, podcast, atau cerita interaktif. Mendidik masyarakat tentang nilai-nilai budaya melalui narasi dan permainan interaktif adalah cara yang ideal untuk mengembangkan identitas nasional. Hasil: Dengan mempertimbangkan tantangan yang dapat ditimbulkan oleh budaya internet dan keterhubungan dengan dunia, studi menunjukkan bahwa orang Indonesia yang terhubung dapat menggunakan cerita digital untuk mengintegrasikan nilai-nilai tradisional Majapahit ke dalam identitas nasional yang terpadu. Kesimpulan: Penelitian ini menyimpulkan bahwa mengintegrasikan nilai-nilai budaya Majapahit ke dalam narasi digital dan menyebarkannya melalui berbagai platform media digital dapat membantu mengatasi erosi identitas nasional yang disebabkan oleh media digital.
Strategi Radio Republik Indonesia Surabaya Menarik Minat Pendengar Dalam programa 4 Tanjung Perak Kumala, Asri dinda Septya; Murtadlo , Athok
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 2 (2024): Edisi April 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i2.795

Abstract

The identification of the problem in this study is how the strategy of Radio Republik Indonesia (RRI) Surabaya attracts listeners in Programa 4 Tanjung Perak. The identification of the problem is then elaborated again with a detailed discussion in several problem formulations, namely how does the strategy of Radio Republik Indonesia Surabaya attract listeners in Programa 4 Tanjung Perak?. This type of research is descriptive qualitative with the research approach used is mass communication. The informants of this research were the head of administration, the head of division of Programa 4 Tanjung Perak, the announcer of Programa 4 Tanjung Perak and the listeners of Programa 4 Tanjung Perak. Observation, interviews and documentation were used as data collection methods. Data analysis techniques used in three steps are data reduction, data presentation and conclusion drawing. The results of this study indicate that the Programa 4 Tanjung Perak broadcast is a broadcast that contains local culture, which is transmitted in the form of art through music, traditional musical instruments and messages from cultural experts. Radio is a digital media tool for disseminating information while Progama 4 Tanjung Perak acts as a form of message which then becomes an intermediary between disseminating information and receiving information about local culture. Radio Republik Indonesia (RRI) Surabaya's strategy to attract listeners is to use.
Strategi Pemasaran Babagrosir sebagai Fashion Islami di Media Online Habibi, Abdul Kadir; Athok Murtadhlo
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.824

Abstract

This research raises the issue of Babagrosir's digital marketing strategy as Islamic fashion on social media. Utilizing Instagram social media as a tool to form and increase sales is the right thing. The purpose of this research is to understand and describe the digital marketing strategy carried out by Babagrosir to increase sales to the public. It is hoped that the results of this research will become a reference for future parties. This research uses descriptive qualitative research methods and is analyzed using Marketing Public Relations theory. Data was collected through interviews with informants, namely Babagrosir's manager and Babagrosir's Instagram admin. Apart from that, researchers also observed Instagram content. The results of the research also showed that Babagrosir carried out the three elements of Marketing Public Relations, namely: push strategy, pull strategy, pass strategy. Of these three things, Babagrosir did it well and also on target.
Pembelajaran Videografi dan Fotografi di Desa Gisik Cemandi Sedati Sidoarjo Faisal Reza Alfianza; Muhammad Zaenuri; Seration Neranain Jalu; Muhammad Rizqi Ariansyah; Angger Mahawira Agung Laksita; Salsabilla Prilia Nastiti; Athok Murtadhlo; Supriadi
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.885

Abstract

This research aims to improve the photography and videography skills of the Gisik Cemandi Village community, Sidoarjo Regency, as an effort to empower the economy and promote village potential through digital media. The activities were carried out in the framework of Field Work Lectures (KKL) by Stikosa-AWS students through a series of research-based programs, such as training in shooting, editing, and social media publication. The results showed an increase in community understanding and skills in utilizing technology for branding MSME products and promoting local marine tourism. With the active involvement of the community, this program also provides field work experience for students, while contributing to a sustainable empowerment model that can be applied in other villages.
Co-Authors Ahmad Kayyis Angger Mahawira Agung Laksita Aprilia Muchyidini Aulia Afniar Rahmawati Aulia Afniar Rahmawati Budiono, Bagas Setyawan D. Iwan Riswandi Denpharanto Agung Krisprimandoyo Faisal Reza Alfianza Frisila Ayu Fitriyanti Giffary Bagas Habibi, Abdul Kadir Jokhanan Kristiyono Kumala, Asri dinda Septya Mochammad Arkansyah Muhammad Rizqi Ariansyah Muhammad Zaenuri Rezy Garda Suraya Roby Firmansyah Salsabilla Prilia Nastiti Seration Neranain Jalu Siska Armawati Sufa Sulton Amin Supriadi