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All Journal Journal of Indonesian Management Jurnal Akuntansi, Manajemen dan Bisnis Digital
Ai Kusmiati Asyiah
University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Location Promotion And Service Quality On Purchase Decisions (Survey Of Consumers At Anna Putra Store, Pasar Cikurubuk Tasikmalaya) Alpi Nurunisa; Rita Tri Yusnita; Ai Kusmiati Asyiah
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1380

Abstract

The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Anna Putra Store, Pasar Cikurubuk Tasikmalaya. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Anna Putra. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Anna Putra Store, Pasar Cikurubuk Tasikmalaya
The Effect Of Leadership And Work Discipline On Employee Performance (Case Study Pt. Trans Indonesia Superkoridor Branch Tasikmalaya) Pandu Pratama Maulana; Suci Putri Lestari; Ai Kusmiati Asyiah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4554

Abstract

This study aims to determine the simultaneous and partial influence of leadership and work discipline on employee performance at PT. Trans Indonesia Superkoridor branch Tasikmalaya. The research method used in this study is a quantitative method with a descriptive approach. The population of this study amounted to 53 employees PT. Trans Indonesia Superkoridor. The type of data used in this study uses validity tests, reliability tests and classic assumption tests. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that leadership and work discipline simultaneously have a significant effect on employee performance at PT. Trans Indonesia Superkoridor. Leadership partially has a significant effect on employee performance at PT. Trans Indonesia Superkoridor and Work Discipline partially has a significant effect on Employee Performance at PT. Trans Indonesia Superkoridor branch Tasikmalaya.
Co-Authors Alpi Nurunisa Pandu Pratama Maulana Rita Tri Yusnita Suci Putri Lestari