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All Journal Jurnal Masyarakat Madani Indonesia BULLET : Jurnal Multidisiplin Ilmu
Wisnu Priambodo
Universitas Islam Lamongan
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan UKM Es Permen Karet 2320 Di Kabupaten Lamongan Wisnu Priambodo; Danu Kusbandono; Elvyna Dhamayanti
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 03 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Ice Chewing Gum 2320 is one of the SMEs that produces beverages. The purpose of this study is to analyze the competitive advantage of the Ice Gum 2320 competitive strategy which is located on Jalan Sumargo (PKL Lamongan Lamongan Complex No. 1C). This study uses qualitative data in the form of primary and secondary data. The data collection technique was carried out through interviews and direct observation to the Ice Gum Chewing SMEs. This research uses SWOT, STP, and 4P analysis methods. The results of the swot analysis show that the Strength strategy is a strategic location and a lower price than competitors. Weaknesses strategy is the location with the rental status and the lack of production equipment such as ice cooling machines. The Opportunities strategy is to increase the number of visitors and the high level of purchasing power of the Lamongan population. Threats strategy is the growth of new competitors and similar competitors with lower prices. Segmenting results are carried out based on demographic and psychographic aspects. Targeting results are companies focusing on all groups, especially teenagers. Positioning results are the company's position as a beverage company that provides ready-to-drink beverages in Lamongan district.
Pelatihan Inovasi Es Krim Berbasis Sayur dan Buah Lokal untuk Pemberdayaan Komunitas Wisnu Priambodo; Ruswaji Ruswaji; M Heru Budi S Budi S
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei (In Progress)
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/8fp9sg68

Abstract

Desa Tukerto merupakan desa penghasil sayur dan buah lokal, namun pemanfaatannya masih terbatas pada konsumsi segar. Selain itu, berdasarkan wawancara awal dengan perangkat desa dan kader PKK, sebagian besar anak kurang menyukai konsumsi sayur dalam bentuk langsung. Hal ini berdampak pada rendahnya variasi konsumsi pangan sehat serta belum optimalnya potensi ekonomi lokal berbasis olahan pangan.Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan, keterampilan pengolahan pangan, serta potensi kewirausahaan ibu-ibu PKK melalui pelatihan pembuatan es krim berbasis sayur dan buah lokal. Kegiatan menggunakan pendekatan Participatory Action Research (PAR) dengan melibatkan 25 peserta ibu PKK. Evaluasi dilakukan menggunakan pre-test dan post-test berisi 10 soal pengetahuan, serta lembar observasi keterampilan praktik. Analisis data menggunakan uji paired t-test.Rata-rata skor pengetahuan meningkat signifikan dari 59,2 ± 8,4 menjadi 84,6 ± 6,7 (p < 0,001). Sebanyak 84% peserta mampu memproduksi es krim secara mandiri sesuai standar CPPB sederhana. Sebanyak 72% peserta menyatakan minat mengembangkan produk menjadi usaha rumah tangga.Pelatihan terbukti efektif meningkatkan kapasitas pengetahuan dan keterampilan peserta serta memiliki potensi pengembangan sebagai UMKM berbasis pangan lokal
Co-Authors Elvyna Dhamayanti Kusbandono, Danu M Heru Budi S Budi S Ruswaji, Ruswaji