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All Journal Lontar : Jurnal Ilmu Komunikasi Syntax Idea Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Minfo Polgan (JMP) LOGIC : Jurnal Ilmu Komputer dan Pendidikan BULLET : Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Journal of Contemporary Administration and Management (ADMAN) CommLine
Fachmi Ibrahim
Universitas Al-Azhar Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Journal : CommLine

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Komunikasi Pembangunan dalam Perspektif Keadilan di Desa Wisata Sidomulyo Karyaningtyas, Setyowati; Ibrahim, Fachmi; Hasna, Safira
CommLine Vol 9, No 2 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.3654

Abstract

Pariwisata memegang peranan penting dalam kehidupan bisnis dan peningkatan ekonomi karena diyakini dapat mendongkrak pendapatan nasional dan meningkatkan kesejahteraan masyarakat. Oleh karena itu, penting untuk melakukan kajian tentang komunikasi pembangunan dari perspektif keadilan dalam pengembangan Desa Wisata Sidomulyo untuk meningkatkan kesejahteraan dan perekonomian masyarakat. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pemenuhan aspek keadilan dalam pengembangan Desa Wisata Sidomulyo, Kecamatan Silo, Kabupaten Jember, dengan menggunakan pendekatan kualitatif dengan jenis studi kasus. Data penelitian terdiri dari data primer yang diperoleh melalui observasi non partisipan dan wawancara mendalam, sedangkan data sekunder diperoleh melalui teknik dokumentasi dan telaah pustaka. Desa Wisata Sidomulyo menunjukkan bagaimana keadilan sosial dan keberlanjutan dapat dicapai dalam proyek pariwisata. Melalui komunikasi pembangunan, pemberdayaan masyarakat, dan partisipasi kelompok marginal, desa telah menciptakan lingkungan pariwisata yang inklusif dan berkelanjutan, serta memastikan distribusi manfaat yang adil. Dengan berfokus pada keadilan, keberlanjutan, dan partisipasi, Desa Wisata Sidomulyo menjadi contoh sukses pembangunan pariwisata yang bertanggung jawab dengan dampak positif bagi masyarakat lokal dan lingkungan sekitar.
Integrasi Budaya Lokal Dalam Iklan Sebagai Strategi Pemasaran Produk Global Shambodo, Yoedo; Ibrahim, Fachmi; Ismah, Syadiyah Nur; Katigo, Zahrio Herlanda
CommLine Vol 10, No 1 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i1.3620

Abstract

Cultural integration is an important approach in an increasingly connected global environment, enabling organizations to respect and utilize cultural diversity to achieve their goals more effectively. This research highlights the importance of understanding and utilizing local cultural elements in global brand marketing campaigns to increase product appeal in local markets through advertising activities designed by advertising agencies. Advertising agencies have a key role in this process, as they are responsible for creating advertising content that is culturally sensitive and relevant to target audiences in different parts of the world. One of the global companies or brands that is trying to integrate culture in its advertising is Lalamove through the global campaign "Make a Winning Move" through the advertising agency they appointed, namely Froyonion HQ. This research uses qualitative methodology with interview and documentation methods. The key informant in this research is the Froyonion HQ creative team who designed advertisements from Lalamove and documentation from various sources. The results of the study concluded that cultural integration in advertising includes the use of several cultural elements such as language systems, livelihood systems and social systems. The Lalamove ad shows the importance of understanding local culture in the context of global brand marketing. With an approach that respects local culture, Lalamove not only creates attractive advertising but also wants to build consumer loyalty. 
Co-Authors Alma Mandjusri Des Hanafi Djuara P Lubis Dwi Sadono Hanafi, Des Ismah, Syadiyah Nur Karyaningtyas, Setyowati Katigo, Zahrio Herlanda Khori Suci Maifianti Laela Purnamasari Lymbarski Caesariano Mandjusri, Alma Manik Sunuantari Pudji Muljono Rasmira Safira Hasna Shambodo, Yoedo Tambunan, Resman Muharul