Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen dan Bisnis Jayakarta Budimas : Jurnal Pengabdian Masyarakat Jurnal Pemberdayaan Komunitas MH Thamrin Economic Reviews Journal JSE: Jurnal Sharia Economica Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Joong-Ki
Debby Arisandi, Debby
Universitas Universal Batam, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Analisis Pengaruh Ulasan Produk, Persepsi Harga, Dan Live Streaming Marketing Terhadap Minat Beli Produk Halal Di Tiktok Shop Isnaeni, Hany Meridha; Stiawan, Evan; Arisandi, Debby
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 2 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i2.19724

Abstract

This study aims to explore the impact of product reviews, price perceptions, and live-streaming marketing on purchase intent for halal products on TikTok Shop. The rapid growth of social commerce, particularly through TikTok Shop, has transformed the way consumers shop online. The methodology used in this study is a quantitative approach involving 397 Generation Z respondents in Bengkulu City. Data collection was conducted by distributing a Likert-scale questionnaire. Data analysis was performed using SPSS, including validity and reliability testing, classical assumption tests, multiple linear regression analysis, t- and F-tests, and the coefficient of determination (R²). The research findings indicate that product reviews, price perception, and marketing via live streaming have a positive and significant influence on purchase intent, both individually and collectively. Among these variables, marketing via live streaming was found to have the most dominant impact. The coefficient of determination indicates that 53,8% of the variation in purchase intent can be explained by these three variables.
Co-Authors ARDIANSYAH ARDIANSYAH Arisandi, Yossi Arisandy, Yosy Dewi, Aprita Okta Diandra, Didip Fitriansyah, Ahmad Herry Novrianda Isnaeni, Hany Meridha Juliansyah, Shi Badio Muhammad Mursalin, Supardi Nurhasana, Putri Nurul Hak Putra, Rales Eko Setiawan, Romi Adetio Shar, Aan Stiawan, Evan Wahyuni, Eka Sri Wardani, Anggun Citra Wilyandi, Wilyandi WULANDARI