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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT International Journal of Social Science and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Rudence: Rural Development for Economic Resilience International Journal Administration, Business & Organization Jurnal Umum Pengabdian Masyarakat (JUPEMAS)
Towaf Totok Irawan
Universitas Pakuan
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The Multiplier Effect and Dynamic System Modeling For Sustainable Drinking Water Resource Management (Case Study of Perumda Tirta Pakuan, Bogor City) Hamzah, Hamzah; Tampubolon, Radjab; Irawan, Towaf Totok; Nababan, Benny Osta; Gusniawan, Rino Indira
Jurnal Manajemen dan Agribisnis Vol. 22 No. 3 (2025): JMA Vol. 22 No. 3, November 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.3.371

Abstract

Background: Clean water is an essential basic need for the community, so its management must be carried out sustainably. Purpose: This study aimed to quantify the multiplier effect on economic, social, and environmental aspects of the existence of Perumda Tirta Pakuan Kota Bogor for the period 2025-2029 and project the availability of managed drinking water.  Design/methodology/approach: The data used in this study are secondary data from both internal sources at Perumda Tirta Pakuan (annual reports and the company website) and macroeconomic data for the city of Bogor obtained from various sources relevant to the purpose of the study. Data analysis in this study used a systems approach, namely a hard system methodology, namely dynamic systems. The dynamic systems approach was used through the stages of input-output diagrams, causal loop diagrams (CLD), and stock flow diagrams (SFD) using Vensim PLE Version 10.3.2 software. Then the model's prediction results were verified and validated through face validity in two FGDs involving experts and practitioners from drinking water management, resulting in a model that is scientifically accountable and well-tested.Finding/Result: The results of the study show that clean water production capacity remains stable at 2.59 m³ per second, whereas usage increases from 1.86 m³ per second in 2025 to 2.26 m³ per second in 2029. Thus, there is a surplus of 0.33 m³ per second or around 10.4 million m³ per year in 2029, which opens up opportunities to expand customer service coverage. This surplus not only guarantees the availability of clean water for the community, but also strengthens the multiplier effect that drives economic productivity and increases the purchasing power of the people of Bogor City. Conclusion: These findings confirm that dynamic system-based planning is important not only to maintain the continuity of clean water supply, but also to maximize its contribution to comprehensive regional development. Originality/value (State of the art): This study provides an up-to-date review by integrating sustainability analysis (triple bottom line) into a dynamic system model for water utilities. Its originality lies in its ability to measure the indirect impacts (multiplier effects) of clean water services on economic productivity and public purchasing power, which are often overlooked in company performance assessments. The findings regarding surpluses that create opportunities for service expansion are practical contributions that policymakers can directly act upon, specifically in Bogor City and more generally in Indonesia. Keywords: drinking water, dynamic system, perumda tirta pakuan, vensim, water resources
LOYALITAS KONSUMEN PADA UMKM: PENGARUH PENGGUNAAN TEKNOLOGI PEMASARAN DIGITAL DAN AI MARKETING DALAM MENINGKATKAN HUBUNGAN KONSUMEN DENGAN USAHA DI DESA WISATA BOJONG RANGKAS, KABUPATEN BOGOR Marsono, Marsono; Suryo, Adi; Sipahutar, Hotnier; Totok Irawan, Towaf
Jurnal Umum Pengabdian Masyarakat Vol 4 No 4 (2025): Jurnal Umum Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jupemas.v4i4.541

Abstract

Loyalitas konsumen merupakan salah satu faktor penting dalam memastikan keberlanjutan dan perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam konteks persaingan pasar yang semakin ketat, UMKM di Indonesia menghadapi tantangan besar dalam mempertahankan pelanggan dan membangun hubungan jangka panjang dengan konsumen. Salah satu cara untuk meningkatkan loyalitas konsumen adalah melalui penerapan strategi pemasaran yang efektif, dengan pemanfaatan teknologi digital yang semakin berkembang. Penelitian ini bertujuan untuk mengeksplorasi pengaruh penggunaan teknologi pemasaran digital, khususnya melalui media sosial dan alat berbasis kecerdasan buatan (AI), terhadap loyalitas konsumen pada UMKM. Penelitian ini menggunakan metode kuantitatif dengan desain deskriptif analitis, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 50 pelaku UMKM yang aktif menggunakan platform digital dalam kegiatan pemasaran mereka. Hasil penelitian menunjukkan bahwa penggunaan pemasaran digital berbasis AI dapat memberikan dampak yang signifikan terhadap peningkatan loyalitas konsumen. Penerapan strategi digital marketing yang tepat—termasuk penggunaan platform media sosial untuk interaksi langsung dengan konsumen dan teknologi AI untuk personalisasi konten—berhasil meningkatkan kepuasan konsumen yang pada gilirannya memperkuat loyalitas mereka terhadap merek atau produk UMKM. Temuan ini juga menyoroti bahwa meskipun banyak UMKM yang telah mengenal teknologi digital, pemanfaatan alat AI dalam pemasaran digital masih terbatas. Oleh karena itu, penelitian ini merekomendasikan agar pelaku UMKM lebih mengoptimalkan teknologi pemasaran digital yang ada, guna meningkatkan pengalaman konsumen dan memperkuat hubungan jangka panjang dengan pelanggan, yang pada akhirnya akan berkontribusi pada keberhasilan dan pertumbuhan usaha UMKM secara berkelanjutan.
Co-Authors Agus Setyo Pranowo Agustine AS, Fitri Handayani Aries Maesya Benny Osta Nababan Choerul Umam Diah Fistiani Sukardiman Gusniawan, Rino Indira Hamzah Hamzah Hasrul Hotnier Sipahutar, Hotnier Kimpah, Jeniboy Marsono Marsono Mutiara Puspa Widyowati Nancy Yusnita Nurul Sahda, Naflah R. Indra Kusuma Jaya Radjab Tampubolon Sujatmiko Wibowo Suryo, Adi Unang Toto Handiman yusnita, nancy Zulkifli Musannip Efendi Siregar