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All Journal Jurnal Ilmiah Manajemen Kesatuan Ilomata International Journal of Management Abdimas Indonesian Journal
Sri Lestari Pujiastuti, Sri Lestari
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Abstract

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.
Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Abstract

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.
Behavioral Finance Perspective on Investment Interest of Indonesian Migrant Workers Maesaroh, Imas; Pujiastuti, Sri Lestari; Andriyansah, Andriyansah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5171

Abstract

Indonesia’s population reached 284.43 million in 2025, with 69.25% in the productive age. However, relatively low domestic income levels have encouraged labor mobility among Indonesian migrant workers. Despite higher earnings abroad, improved welfare remains limited, largely due to inadequate financial literacy and suboptimal financial behavior. This study examines the effect of financial literacy and financial inclusion on investment interest, with financial behavior acting as a mediating variable. A quantitative survey approach was employed, targeting adult respondents with investment potential. Data were analyzed using Structural Equation Modeling to assess direct and indirect relationships among variables. This research contributes to the literature by integrating a behavioral finance perspective to explain investment interest formation among Indonesian migrant workers, particularly through testing the mediating role of financial behavior. The findings reveal that financial literacy and financial inclusion significantly influence investment interest both directly and indirectly through financial behavior. The results indicate that knowledge and access to financial services do not automatically translate into investment interest, rather, behavioral mechanisms serve as a crucial linkage. These findings support behavioral finance theory, emphasizing that investment decisions are shaped by behavioral characteristics beyond purely rational considerations.
Co-Authors Ami Pujiwati Andriyansah . Ginta Ginting, Ginta Hadiwidjaja, Rini Dwiyani Hidayah, Zainur Imas Maesaroh Irmawaty, Irmawaty Ledy Yolanda Maria, Maya Nasoha, Mohamad Nenah Sunarsih Praningtyas, Elisabeth Ria Viana Rakhmini Juwita Riana, Kurnia Endah Rini Subekti Sylvana, Andi