Garuda - Garba Rujukan Digital

Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.

Literasi dan Inklusi Keuangan sebagai Faktor Penentu Minat Investasi di Kalangan Pekerja Migran Indonesia Pujiastuti, Sri Lestari; Maesaroh, Imas; Andriyansah, Andriyansah
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.886

The increasing deployment of Indonesian migrant workers (PMI) to various destination countries, especially in Asia and Africa, has generated substantial income inflows for families back home. However, low financial literacy, limited access to formal financial services, and a tendency toward short-term consumption often undermine this economic potential. This study investigates financial literacy and inclusion's influence on investment interest among Indonesian migrant workers. Utilizing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 200 respondents through an OECD-adapted questionnaire covering financial knowledge, behavior, attitudes, and service accessibility. The findings indicate that financial literacy significantly affects investment interest (? = 0.386; p = 0.013), suggesting that enhanced financial competence increases the propensity to invest. Similarly, financial inclusion also exerts a significant positive influence (? = 0.351; p = 0.030), revealing that improved access to financial products and services, such as savings, insurance, and digital investment platforms, encourages migrant workers to engage in productive financial activities. These results highlight the importance of targeted financial education programs and inclusive financial infrastructures to strengthen the long-term economic resilience of returning migrant workers and their families. Future research should explore additional moderating variables such as digital platform adoption, migration duration, and sociocultural dynamics to enrich the understanding of investment behavior within this demographic.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

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