Garuda - Garba Rujukan Digital

Eksplorasi Potensi Produk Unggul Desa Untuk Peningkatan Kesejahteraan Ekonomi Keluarga Desa Senang Hati Subekti, Rini; Riana, Kurnia Endah; Ginting, Ginta; Harsasi, Meirani; Andriyansah, Andriyansah
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.319

This community service activity aims to provide entrepreneurship counseling to the community so that they can take advantage of the main opportunities to explore the potential (resources) that exist. One of the opportunities that can have a direct economic impact on the community is to explore and optimize the role of the creative industry where the community can create, explore the uniqueness, potential advantages of resources and local wisdom that are owned so as to produce products that have added value. Entrepreneurship counseling in Senang Hati Village, Malimping Sub-district, Lebak Regency, Banten Province, is expected to open insights and knowledge about the essence of utilizing opportunities to creatively process the potential resources owned. Thus, the community can increase their capacity to start a profitable business. To achieve this goal, it is necessary to provide knowledge about the preparation of marketing strategies and product diversification (market segmentation, product development, promotion, branding, packaging).

Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.

Program Konsultansi, Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDES) Desa Tonjong, Kecamatan Tajurhalang, Kabupaten Bogor Idrus, Olivia; Sylvana, Andi; Harsasi, Meirani; Riana, Kurnia Endah; Pujiwati, Ami; Andriyansah, Andriyansah
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): Ihsan: Jurnal Pengabdian Masyarakat (April)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i1.18550

Perdesaan merupakan salah satu strategi dalam upaya mengentaskan kemiskinan. Ada tiga pilar pokok pembangunan desa salah satunya adalah pemberdayaan ekonomi masyarakat. Badan Usaha Milik Desa (BUMDes) adalah salah satu solusi yang dapat menjawab permasalahannya, dimana BUMDes merupakan lembaga ekonomi desa yang dikelola oleh masyarakat desa, yang kepengurusanya terpisah dari pemerintah desa. BUMDes yang profesional, mandiri, dan memiliki jejaring kerja yang baik dengan berbagai pihak diharapkan sebagai upaya konsolidasi kekuatan ekonomi perdesaan menuju desa mandiri dan otonom. Desa Tonjong sudah memiliki BUMDes, namun dalam perkembangannya BUMDes tidak berjalan secara optimal. Program-program kerja BUMDes tidak berjalan sesuai dengan perencanaan. Tata kelola BUMDes pun tidak dilakukan secara profesional dan akuntabel. Hal ini disebabkan karena para pengurus BUMDes memiliki pekerjaan utama lain, selain menjadi pengurus BUMDes, sehingga waktu yang diberikan untuk mengelola BUMDes sangat terbatas. Permasalahan yang muncul adalah pengelola BUMDes sampai saat ini belum memahami pengelolaan bisnis secara profesional, dan belum optimal dalam memasarkan produknya. Sejalan dengan kondisi diatas, untuk menambah pengetahuan dan skill dari pengelola BUMDes, Tim Pengabdian kepada Masyarakat (PkM) dosen Fakultas Ekonomi dan Bisnis (FEB) Universitas Terbuka (UT) memberikan pelatihan dan pendampingan tentang Penyusunan perencanaan bisnis, dan Pembuatan media promosi. Manfaat utama dari kegiatan ini adalah terwujudnya BUMDes sebagai basis kekuatan ekonomi Desa Tonjong yang dapat meningkatkan kesejahteraan ekonomi masyarakat Desa Tonjong melalui peningkatan kapasitas pengelola BUMDes

The Potential of Promotional Media as A Marketing Instrument for Open and Distance Higher Education: A Segmentation Study Budiman, Rahmat; Wiradharma, Gunawan; Harsasi, Meirani; Riana, Kurnia Endah; Riady, Yasir
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 1 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i1.12708

This research identifies market segments among university students based on media promotion usage. It examines the impact of media promotions on the choice of programs and institutions of open and distance university institutions. This study used a quantitative methodology, and the population studied consisted of all currently enrolled Universitas Terbuka students throughout Indonesia, with a total sample of 2,250 people. In this research, market segmentation has been carried out using the cluster method, which includes demographic, geographic, psychographic, and behavioral segments. The demographic segment that is assessed age and gender of students, recent graduates, and income; The geographic segment is mapped to the origin of the UT regional offices; the psychographic segment includes reasons for studying and choosing UT; and the behavioral segment from which information is first and most effective. This research implies that the results can be used as a reference in supporting higher education promotion. The Novelty of this study is that no other studies have compared the potential of promotional media as a marketing instrument for open and distance higher education.

Evaluation of Socialization and Promotion Activities at Open and Distance State University Budiman, Rahmat; Wiradharma, Gunawan; Harsasi, Meirani; Riana, Kurnia Endah; Riady, Yasir
Journal of Social Work and Science Education Vol. 4 No. 3 (2023): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v4i3.464

Promotional activities are essential to offer special programs so it would be more valuable for the community towards the university. Promotion is one of the determining factors for the success of a marketing program in universities. This study aimed to describe how open and distance institution carries out promotional activities. Therefore, it can be seen as a promotional activity that effectively increases the number of new students. The research methodology used was descriptive qualitative. The data collection technique was carried out by in-depth interviews. This research was conducted online and offline in regional offices of Mataram, Denpasar, Malang, Bandung, Semarang, Ambon, Manado, Makassar, Jakarta, Majene, and Lampung. This study evaluated promotional activities that can be used as input for further promotional activities. Socialization and promotion activities at open and distance institution affect the increase in the number of students, and several things, such as population, presence of competitors, and condition of the community, influence addition.

The Influence of Agile Leadership and Talent Management on Employee Performance Mediated by Workforce Agility Prasetiawan, Tira; Nurhayati, Mafizatun; Riana, Kurnia Endah
International Journal of Applied Management and Business Vol. 3 No. 1 (2025)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v3i1.1201

This study aims to analyze the effect of agile leadership and talent management on employee performance mediated by workforce agility at the Sendang Kamulyan Regional Drinking Water Company, Batang Regency. The sample of this study was permanent staff level employees of the Sendang Kamulyan Regional Drinking Water Company, Batang Regency, totaling 149 employees. The analysis method used in this study is SEM-PLS (Structural Equation Modeling-Partial Least Square). The results showed that agile leadership had no effect on employee performance. Agile leadership had a positive and significant effect on workforce agility. Workforce agility had a positive and significant effect on employee performance. Talent management had a positive and significant effect on employee performance. Talent management had no effect on workforce agility. Workforce agility played a full mediation role between agile leadership and employee performance. Workforce agility only played a partial mediation role between talent management and employee performance.

Peningkatan Partisipasi Warga melalui Edukasi dan Penguatan Fasilitas Operasional di Bank Sampah Kuntum Mekar Bogor Idrus, Olivia; Yulita Suryantari; Harsasi, Meirani Harsasi; Riana, Kurnia Endah; Akbara, Anisa Zahwa
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i1.558

Bank Sampah Kuntum Mekar yang berlokasi di Bumi Insani, Tonjong, Tajurhalang, Bogor, menghadapi permasalahan rendahnya partisipasi warga serta keterbatasan fasilitas operasional, yang berdampak pada kurang optimalnya pengelolaan sampah berbasis komunitas. Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan keterlibatan masyarakat melalui pendekatan edukatif dan penguatan sarana prasarana bank sampah. Metode yang digunakan adalah Participatory Action Research (PAR), dengan tahapan meliputi analisis kebutuhan, edukasi pemilahan sampah melalui media visual (poster dan buku tabungan), renovasi fisik fasilitas bank sampah, serta pengadaan sarana pendukung seperti timbangan dan lemari etalase. Hasil pelaksanaan menunjukkan adanya peningkatan signifikan dalam kesadaran dan partisipasi warga, ditandai dengan semakin banyaknya warga yang aktif menyetor sampah dan memanfaatkan fasilitas yang telah disediakan. Temuan ini mengindikasikan bahwa strategi edukatif yang tepat, disertai dukungan fasilitas yang memadai, dapat secara efektif meningkatkan keterlibatan masyarakat dalam pengelolaan sampah. Model ini berpotensi untuk direplikasi pada wilayah lain dengan karakteristik serupa.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Transforming into entrepreneurial university: cases from higher education institutions in Indonesia Riana, Kurnia Endah; Hadiwidjaja, Rini Dwiyani; Trisnowati, Yanuar; Minrohayati, Minrohayati
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 10 No. 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036079000

This study explores the transformation of Indonesian state universities with legal entity status into entrepreneurial universities, using the OECD Guiding Framework for Entrepreneurial Universities as an analytical lens. Through an exploratory qualitative approach, it investigates institutional strategies, structures, and internal dynamics that shape innovation ecosystems. The study focuses on four universities—Institut Teknologi Bandung (ITB), IPB University, the University of Indonesia (UI), and Airlangga University—as case examples. The key finding highlights that while all four institutions have initiated entrepreneurial transformation, the degree of maturity varies significantly. IPB University exhibits the most comprehensive integration of entrepreneurial principles, particularly in research-based entrepreneurship. UI and ITB show substantial progress in innovation commercialization and industry collaboration, while Airlangga University is still in the early stages of ecosystem development. These differences illustrate how institutional context influences the pace and direction of transformation. A unique contribution of this research lies in its contextualized application of the OECD framework to Indonesian universities, offering practical insights into how global models can be adapted to national higher education settings. Strategic leadership, internal governance, and triple helix collaboration emerge as pivotal drivers of entrepreneurial transformation. Despite its insights, the study is limited by its focus on only four universities, which may not represent the full diversity of legal-entity universities in Indonesia. Future research should include broader samples and explore longitudinal changes to better understand the sustainability and scalability of entrepreneurial transitions in higher education.

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search