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All Journal Equity: Jurnal Ekonomi Ilomata International Journal of Management Quantitative Economics and Management Studies Jurnal Nasional Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Pancasila (JPP) Jurnal Akuntansi, Keuangan dan Perpajakan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Moneta : Journal of Economics and Finance Summa : Journal of Accounting and Tax Abdimas, Jurnal Pengabdian Masyarakat JUPIKMAS Jurnal Simki Economic
Dewi Sartika
Universitas Bina Darma
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Sulaiman Helmi; Dewi Sartika; Shafira Fitri Ramadhina; Rosha Fitriani
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
Co-Authors Ade Kemala Jaya Afriyudi Andries Anwar Asmanita Asmanita Bakti Setyadi Citra Indah Citra Mayu Wulandari Desi Misnawati DWI MAHARANI Efran Merdianto Farhanando Fero Triando Fitriasuri Fitriasuri, Fitriasuri I Bagus Endrawan Indah Diana Isna Khorul Azizah Johansyah Putra Lena Mariska Marsya Putri Paddilah Muhammad Hafiz Saputra Nina Paramithya Noer Fadzri Perdana Dinata Poppy Indriani Rolia Wahasusmiah Rosha Fitriani Rosha Fitriyani Sabeli Aliya Sabeli Alya Septiani Fransisca Shafira Fitri Ramadhina Sulaiman Helmi Sulaiman Sulaiman Sunda Ariana, Sunda Transyuyan Rani Utami Trisninawati Trisninawati Trisninawati Trisninawati Verawati Verawati Winda Winarti Wiwik Amalia Yanti Pasmawati Yurika Narulita Maulidya