Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal Jurnal IPTA Jurnal Pariwisata Pesona Journal of Indonesian Tourism and Development Studies Media Wisata ASEAN Journal on Hospitality and Tourism Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Pariwisata Terapan Jurnal Abdimas Pariwisata Journal of Tourism Sustainability Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism, Hospitality and Travel Management (JTHTM)
Nurdin Hidayah
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC: Studi Kasus Pada Akun Media Sosial Dinas Kebudayaan dan Pariwisata Kab. Lebak, Banten Hidayah, Nurdin; Sopian, Tatang; Aziz M. Nauval; Feby Nur Ikrawardani; Flavia Domitilla Fausta; Inggit Salsabila Putri; M. Hafidz Annazly; Salma Nabila M
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.408

Abstract

This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.
Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang Wibowo, Budi; Suherlan, Herlan; Hidayah, Nurdin; Nurrochman, Mochammad
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.646

Abstract

Tata kelola menawarkan potensi besar untuk pengelolaan destinasi pariwisata. Tata kelola pariwisata mengeksplorasi konstituen destinasi pariwisata dan berfokus pada pemberian arahan dan batasan destinasi. Namun, baru-baru ini, telah diperdebatkan bahwa bentuk tata kelola kolaboratif dan asosiatif antara pengelola pariwisata dan pihak terkait lainnya semakin penting dalam mendorong pariwisata yang berkelanjutan dan peka lingkungan. Penelitian ini bertujuan menganalisis tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan, diantaranya: (1) visi dan misi pengembangan Desa Wisata; (2) permasalahan yang dihadapi dalam mewujudkan visi dan misinya; dan (3) tata kelola kolaboratif. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan kualitatif yang berusaha memahami sudut pandang, pemikiran, pengalaman para stakeholder mengenai tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan di Desa Wisata Ngargoretno Kabupaten Magelang Jawa Tengah. Arah pengembangan Desa Wisata Ngargoretno adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peran yang strategis sebagai bingkai yang mempersatukan langkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Kendala yang dihadapi dalam pengembangan desa wisata menuju desa wisata yang mandiri, berdaya saing, dan berkelanjutan adalah semangat/spirit untuk berinovasi terhadap tantangan ke depan dan aksesibilitas.
PARTISIPASI LANSIA DALAM PENGELOLAAN HOMESTAY: STUDI KASUS HOMESTAY KARANG KEDEMPEL DI DESA WISATA KARANGSAMBUNG Fira Ananta Sujawoto; Rifki Rahmanda Putra; Herlan Suherlan; Nurdin Hidayah; R. Fajar Widiarrachman
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4071

Abstract

The presence of homestays in tourist villages can be one of the main means for community empowerment, including those in the elderly or elderly category. The stay experience offered by homestays in tourist villages is not limited to one-way service, but also seeks two-way interaction between the manager and the guests staying. This research aims to explore the role and active participation of the elderly in the management of Karang Kedempel Homestay in Karangsambung Tourism Village. This homestay is directly managed by a 73-year-old elderly person, who offers a different stay experience for the tourists. In the management of this homestay, the elderly not only act as managers, but also as preservers of the principles and values of local wisdom. Therefore, this research seeks to explore in depth how the elderly apply their principles and motivations in the management of homestays, as well as analyze the challenges and socio-economic impacts brought about by the presence of homestays.
Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java Nurdin Hidayah; Sugeng Hermanto; Herlan Suherlan; Rachmat Syam; Raden Fajar Widiarrachman
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9001

Abstract

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.
Preferensi Netizen Indonesia Terhadap Pariwisata: Apaakh Faktor Demografis Berpengaruh? Suherlan, Herlan; Hidayah, Nurdin
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.02

Abstract

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the sub-attributes of travel preferences varies widely. The demographic variable that most dominantly affects the sub-attributes of travel preferences is the gender variable, followed by the variable of origin, meanwhile, age and income variables were relatively less dominant in influencing the tourism preference sub-attributes.
ANALISIS KINERJA WEBSITE DESA WISATA NGARGORETNO DENGAN MENGGUNAKAN EMICA MODEL DAN SEO ANALYTIC TOOLS Hidayah, Nurdin; Suherlan, Herlan; Wibowo, Budi; Nurrochman, Mochammad
Jurnal Pariwisata Vol 10, No 1 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i1.14133

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengevaluasi kinerja website Desa Wisata Ngargoretno dengan menggunakan pendekatan eMICA Model dan Search Engine Optimization Tools (SEO). Metode penelitian menggunakan pendekatan kuantitatif dengan penelusuran secara eksplanasi. Data dianalisis melalui penelusuran konten website Desa Wisata Ngargoretno serta Site Audit dari Ubersuggest. Hasil analisis eMICA memperlihatkan bahwa website Desa Wisata Ngargoretno masih jauh dari standar kelengkapan konten suatu website yang digunakan sebagai alat digital marketing.  Begitupula dengan hasil Site Audit Ubersuggest memperlihatkan bahwa website Desa Wisata Ngargoretno keberadaannya dalam mesin pencari (search engine presence) masih jauh dari kategori baik. Hal tersebut harus menjadi perhatian bagi pengelola Bumdes Argo Inten untuk dapat meningkatkan kapasitas dari para pengelola website tersebut, seperti memfasilitasi pelatihan atau bekerjasama dengan program Corporate Social Responsibility (CSR) perusahaan, tenaga ahli dari perguruan tinggi dan atau para praktisi digital marketing. Kata Kunci: Website Desa Wisata; eMICA; Search Engine Optimization; Digital Marketing; Desa Wisata ABSTRACT This study aims to evaluate the performance of the Ngargoretno Tourism Village website using the eMICA Model and Search Engine Optimization Tool (SEO) approach. The research method uses a quantitative approach with an explanatory search. The data were analyzed through browsing the content of the Ngargoretno Tourism Village website and the Site Audit from Ubersuggest. The results of the eMICA analysis show that the Ngargoretno Tourism Village website is still far from the standard of completeness of the content of a website that is used as an internet marketing tool. Likewise, the results of the Ubersuggest Site Audit show that the Ngargoretno Tourism Village website's presence in search engines is still far from a good category. This should be a concern for the Bumdes Argo Inten managers to be able to increase the capacity of the website managers, such as facilitating training or collaborating with the company's Corporate Social Responsibility (CSR) program, experts from universities and or digital marketing practitioners. Keywords:  Website Desa Wisata; eMICA; Search Engine Optimization; Internet Marketing, Tourism Village
Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi Hidayah, Nurdin; Salsabila, Ramani Khalda; Saputra, Rizqi Anggie; Dewi, Elena Kartika; Jannatan, Muhammad Wildan; Nufus, Najiah Hayati; Fahriza, Audita; Monicawati, Syalsabilla
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.7

Abstract

This research discusses the evaluation of marketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, and remind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires, and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, to persuade, and to remind) on Instagram account @baturadenpalawi.
Co-Authors Audris Shafitama Aziz M. Nauval Budi Wibowo Daeng Noerdjamal Dendy Sundayana Dewi, Elena Kartika Fahriza, Audita Feby Nur Ikrawardani Fira Ananta Sujawoto Flavia Domitilla Fausta Herlan Suherlan Inggit Salsabila Putri Jannatan, Muhammad Wildan Ludgardis Lipa Luthfia Eka Putri A. M. Hafidz Annazly Mochammad Nurrochman Mochammad Nurrochman Monicawati, Syalsabilla Nufus, Najiah Hayati Nurrochman, Mochammad Nurwijayanti R. Fajar Widiarrachman Rachmat Syam Raden Fajar Widiarrachman Rifki Rahmanda Putra Rinanda Triana Salma Nabila M Salsabila, Ramani Khalda Saputra, Rizqi Anggie Sugeng Hermanto Sugeng Hermanto, Sugeng Suteja Wira Dana Kusuma Suteja Wira Dana Kusuma Tatang Sopian Wientor Rah Mada