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All Journal Jurnal Pariwisata Pesona Journal of Indonesian Tourism and Development Studies Media Wisata ASEAN Journal on Hospitality and Tourism Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Pariwisata Terapan Jurnal Abdimas Pariwisata Journal of Tourism Sustainability Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism, Hospitality and Travel Management (JTHTM)
Nurdin Hidayah
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Preferensi Netizen Indonesia Terhadap Pariwisata: Apaakh Faktor Demografis Berpengaruh? Suherlan, Herlan; Hidayah, Nurdin
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.02

Abstract

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the sub-attributes of travel preferences varies widely. The demographic variable that most dominantly affects the sub-attributes of travel preferences is the gender variable, followed by the variable of origin, meanwhile, age and income variables were relatively less dominant in influencing the tourism preference sub-attributes.
ANALISIS KINERJA WEBSITE DESA WISATA NGARGORETNO DENGAN MENGGUNAKAN EMICA MODEL DAN SEO ANALYTIC TOOLS Hidayah, Nurdin; Suherlan, Herlan; Wibowo, Budi; Nurrochman, Mochammad
Jurnal Pariwisata Vol 10, No 1 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i1.14133

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengevaluasi kinerja website Desa Wisata Ngargoretno dengan menggunakan pendekatan eMICA Model dan Search Engine Optimization Tools (SEO). Metode penelitian menggunakan pendekatan kuantitatif dengan penelusuran secara eksplanasi. Data dianalisis melalui penelusuran konten website Desa Wisata Ngargoretno serta Site Audit dari Ubersuggest. Hasil analisis eMICA memperlihatkan bahwa website Desa Wisata Ngargoretno masih jauh dari standar kelengkapan konten suatu website yang digunakan sebagai alat digital marketing.  Begitupula dengan hasil Site Audit Ubersuggest memperlihatkan bahwa website Desa Wisata Ngargoretno keberadaannya dalam mesin pencari (search engine presence) masih jauh dari kategori baik. Hal tersebut harus menjadi perhatian bagi pengelola Bumdes Argo Inten untuk dapat meningkatkan kapasitas dari para pengelola website tersebut, seperti memfasilitasi pelatihan atau bekerjasama dengan program Corporate Social Responsibility (CSR) perusahaan, tenaga ahli dari perguruan tinggi dan atau para praktisi digital marketing. Kata Kunci: Website Desa Wisata; eMICA; Search Engine Optimization; Digital Marketing; Desa Wisata ABSTRACT This study aims to evaluate the performance of the Ngargoretno Tourism Village website using the eMICA Model and Search Engine Optimization Tool (SEO) approach. The research method uses a quantitative approach with an explanatory search. The data were analyzed through browsing the content of the Ngargoretno Tourism Village website and the Site Audit from Ubersuggest. The results of the eMICA analysis show that the Ngargoretno Tourism Village website is still far from the standard of completeness of the content of a website that is used as an internet marketing tool. Likewise, the results of the Ubersuggest Site Audit show that the Ngargoretno Tourism Village website's presence in search engines is still far from a good category. This should be a concern for the Bumdes Argo Inten managers to be able to increase the capacity of the website managers, such as facilitating training or collaborating with the company's Corporate Social Responsibility (CSR) program, experts from universities and or digital marketing practitioners. Keywords:  Website Desa Wisata; eMICA; Search Engine Optimization; Internet Marketing, Tourism Village
Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi Hidayah, Nurdin; Salsabila, Ramani Khalda; Saputra, Rizqi Anggie; Dewi, Elena Kartika; Jannatan, Muhammad Wildan; Nufus, Najiah Hayati; Fahriza, Audita; Monicawati, Syalsabilla
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.7

Abstract

This research discusses the evaluation of marketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, and remind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires, and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, to persuade, and to remind) on Instagram account @baturadenpalawi.
Destination Image Dimension: A Descriptive Analysis of Foreign Visitors At Borobudur, Indonesia Suherlan, Herlan; Hidayah, Nurdin
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 2 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.02.04

Abstract

This study aims to determine the dominant factors forming the image in the context of tourism destinations. The quantitative method with the survey format chosen in this study, where the data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). The results showed that the image of Borobudur as a destination was formed by 4 dominant factors, namely: Core Attractions, Supporting Attractions, Services, and Experience. The results of this study have implications for destination marketers to get a clear picture of how the image is in the eyes of tourists so that programs or activities for developing and improving the quality of a destination are more focused and right on target. This paper fills a gap in the generic branding literature by adopting an empirical stance in describing image-forming factors in the context of tourism destinations.Keywords: Brand image, destination branding, destination image, tourism destinations.
Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang Budi Wibowo; Herlan Suherlan; Nurdin Hidayah; Mochammad Nurrochman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.646

Abstract

Tata kelola menawarkan potensi besar untuk pengelolaan destinasi pariwisata. Tata kelola pariwisata mengeksplorasi konstituen destinasi pariwisata dan berfokus pada pemberian arahan dan batasan destinasi. Namun, baru-baru ini, telah diperdebatkan bahwa bentuk tata kelola kolaboratif dan asosiatif antara pengelola pariwisata dan pihak terkait lainnya semakin penting dalam mendorong pariwisata yang berkelanjutan dan peka lingkungan. Penelitian ini bertujuan menganalisis tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan, diantaranya: (1) visi dan misi pengembangan Desa Wisata; (2) permasalahan yang dihadapi dalam mewujudkan visi dan misinya; dan (3) tata kelola kolaboratif. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan kualitatif yang berusaha memahami sudut pandang, pemikiran, pengalaman para stakeholder mengenai tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan di Desa Wisata Ngargoretno Kabupaten Magelang Jawa Tengah. Arah pengembangan Desa Wisata Ngargoretno adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peran yang strategis sebagai bingkai yang mempersatukan langkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Kendala yang dihadapi dalam pengembangan desa wisata menuju desa wisata yang mandiri, berdaya saing, dan berkelanjutan adalah semangat/spirit untuk berinovasi terhadap tantangan ke depan dan aksesibilitas.
Enhancing Tourism Destination Promotion through Strategic Instagram Engagement: A Case Study of @visitkarangsambung Nurdin Hidayah; Herlan Suherlan; R. Fajar Widiarrachman; Rifki Rahmanda Putra; Fitra Ananta Sujawoto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.2171

Abstract

This study explores the performance of the Instagram account @visitkarangsambung using the Circular Model of SOME (Share, Optimize, Manage, Engage). Employing a qualitative case study approach, the research reveals that current management practices are suboptimal in all four model dimensions. Key issues include unstructured content sharing, limited audience interaction, weak content management, and lack of strategic engagement. Findings offer actionable insights for improving Instagram engagement and contribute to the literature on social media marketing in rural tourism. The implications of this study provide input for organizations that want to increase Instagram engagement rates, namely: strengthening share strategy; optimizing content performance; better content management; and more active engagement strategies. This research aims to contribute to the existing literature on social media marketing in tourism and fill the gap on tourism village social media marketing research.
Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC: Studi Kasus Pada Akun Media Sosial Dinas Kebudayaan dan Pariwisata Kab. Lebak, Banten Nurdin Hidayah; Tatang Sopian; Aziz M. Nauval; Feby Nur Ikrawardani; Flavia Domitilla Fausta; Inggit Salsabila Putri; M. Hafidz Annazly; Salma Nabila M
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.408

Abstract

This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.
Co-Authors Audris Shafitama Aziz M. Nauval Aziz M. Nauval Budi Wibowo Daeng Noerdjamal Dendy Sundayana Dewi, Elena Kartika Fahriza, Audita Feby Nur Ikrawardani Feby Nur Ikrawardani Fira Ananta Sujawoto Fitra Ananta Sujawoto Flavia Domitilla Fausta Flavia Domitilla Fausta Herlan Suherlan Inggit Salsabila Putri Inggit Salsabila Putri Jannatan, Muhammad Wildan Ludgardis Lipa Luthfia Eka Putri A. M. Hafidz Annazly M. Hafidz Annazly Mochammad Nurrochman Mochammad Nurrochman Monicawati, Syalsabilla Nufus, Najiah Hayati Nurrochman, Mochammad Nurwijayanti R. Fajar Widiarrachman Rachmat Syam Rifki Rahmanda Putra Rinanda Triana Salma Nabila M Salma Nabila M Salsabila, Ramani Khalda Saputra, Rizqi Anggie Sugeng Hermanto Sugeng Hermanto, Sugeng Suteja Wira Dana Kusuma Suteja Wira Dana Kusuma Tatang Sopian Wientor Rah Mada