Claim Missing Document
Check
Articles

Found 18 Documents
Search

Introduksi Nilai-Nilai Lokal Pada Pemasaran Minyak Kelapa Khas Mandar Musmawati, Musmawati; Irmawati, Irmawati; Ambar, Abdul Azis
Jurnal Ilmiah Ecosystem Vol. 21 No. 2 (2021): ECOSYSTEM Vol. 21 No 2, Mei - Agustus Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/eco.v21i2.1072

Abstract

Jenis penelitian ini adalah penelitian kualitatif dimana dalam  mendapatkan data menggunakan beberapa metode seperti metode wawancara, dokumentasi, observasi dan dokumentasi dimana data yang didapatkan dikelolah dengan cara mereduksi data kemudian menyajikan data dan melakukan pengambilan kesimpulan. Hasil penelitian ini menunjukkan bahwa Introduksi nilai-nilai lokal pemasaran minyak kelapa mandar terdapat pada acara adat pernikahan mandar yaitu Maccanring dan Metindor.Keluarga mempelai laki-laki biasanya membawa pakaian shalat, lemari, peralatan dapur, peralatan mandi, kelapa, buah-buahan serta minyak kelapa mandar.Menggunakan promosi dalam pemasaran minyak kelapa mandar dengan landasan meningkatkan nilai-nilai lokal.Introduksi nilai-nilai lokal masih sangat dibutuhkan pengelolah minyak kelapa mandar pada kondisi saat ini.Perkembangan teknologi dan komunikasi berpengaruh terhadap strategi perencanaan pemasaran. Dan Pelaksanaan strategi pemasaran berdasarkan prinsi-prinsip nilai lokal yang diterapakan dalam berbisnis   boleh saja mencari keuntungan sebanyak-banyaknya asal jangan sampai merugikan konsumen ataupun pedagang lain. Cara berdagang sesuai denganJujur dalam menakar dan menimbang, halal, baik mutu atau kualitas minyak kelapa mandar. The type of research  is  gualitative research where obtaining data using sereval methods ,observation,where the data obtained. Based on the results of the study,shows that the introduction of the local value of mandar Coconut oil,marketing can be found at the mandar wedding ceremony namely’Maccanring and  metindor “.The groom’s family usually brings prayer clothes ,cupboards,kitchen utensil,toiletries,Coconut,fruits and mandar Coconut Oil.Using promotion in the marketing of mandar Coconut oil in the basic of increasing the introduced local values.Local values are  still very much needed by mandars coconut oil processor at current conditions.The development of technology and communication affects the marketing planning strategy  and the implementation of marketing strategis based on principles of local values that are applied is doing bussines,it is possible to seek as much profil as possible as long as it does not harm consumers or other traders. How to trade in accordance with Islamic principles,namely honestly and measuring and weighing,halal both qualityor quality of mandar coconut oil
The Development of Agrotourism Areas As A Regional Approach And The Empowerment Of Parepare Community Arifuddin, Arifuddin; Ambar, Abdul Azis; Irmayan, Irmayan; Syafrianto, Syafrianto
Agrikan Jurnal Agribisnis Perikanan Vol. 14 No. 1 (2021): Agrikan: Jurnal Agribisnis Perikanan
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the tourism sector has sufficient opportunities because apart from being one of the producers of tourism economic growth, the tourism sector is also expected to have the opportunity to support the other of development sectors, such as the plantation sector, agriculture, industrial trade and others.This study aims to analyze the condition of the development of agro-tourism areas as a regional approach and alternative empowerment of farmer communities atParepare City in the development process of the agro-tourism area. The technique of collecting data was through direct observation, conducting interviews that involve 80 respondents. The analysis used in this studywas descriptive qualitative. The method used in analyzing the data was the SWOT analysis.The results showed that the Internal-External matrix produces a strategy in quadrant I position. Quadrant I was a very favorable condition because it has opportunities and strengths.
The Development of Agrotourism Areas As A Regional Approach And The Empowerment Of Parepare Community Arifuddin, Arifuddin; Ambar, Abdul Azis; Irmayani, Irmayani; S, Syafrianto
Agrikan: Jurnal Agribisnis Perikanan Vol 14, No 1 (2021)
Publisher : Sangia Research Media and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29239/j.agrikan.14.1.90-93

Abstract

The development of the tourism sector has sufficient opportunities because apart from being one of the producers of tourism economic growth, the tourism sector is also expected to have the opportunity to support the other of development sectors, such as the plantation sector, agriculture, industrial trade and others.This study aims to analyze the condition of the development of agro-tourism areas as a regional approach and alternative empowerment of farmer communities atParepare City in the development process of the agro-tourism area. The technique of collecting data was through direct observation, conducting interviews that involve 80 respondents. The analysis used in this studywas descriptive qualitative. The method used in analyzing the data was the SWOT analysis.The results showed that the Internal-External matrix produces a strategy in quadrant I position. Quadrant I was a very favorable condition because it has opportunities and strengths.
Strategi Pengembangan Bisnis Pupuk Organik Padat di Technopark Kebun Raya Massenrempulu Enrekang Kamba, Ilham; Azis Ambar, Abdul; Nurhapsa, Nurhapsa
Civil Officium: Journal of Empirical Studies on Social Science Vol. 2 No. 1 (2022)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.179 KB) | DOI: 10.53754/civilofficium.v1i2.333

Abstract

The fertilizer industry is one of the most promising in agriculture. The rising demand for organic fertilizers shows this industry. The Enrekang Massenrempulu Botanical Garden offers significant organic fertilizer commercial potential. Botanical garden managers must establish an organic fertilizer business plan to preserve their current company. It will also provide alternative strategies and strategic goals for growth in organic fertilizer. This study involves academics, bureaucrats, business players, and consumers. Interviews, field observations, questionnaires, FGDs, and literature research were utilized to gather data. The data analysis methods employed include SWOT and QSPM. With a score of 0.392, Technopark Botanical Gardens Massenrempulu Enrekang's key strength is high product quality. The critical internal strategic aspect is bookkeeping, which has a weighted score of 0.218. Identifying external strategic elements at Technopark Botanical Gardens, Massenrempulu Enrekang enhanced customer purchasing by 0.425. The emergence of a new competitor with a weighted score of 0.172 presents a challenge to Technopark Botanical Gardens Massenrempulu Enrekang. The findings ranked four potential techniques, namely (1). Maintain and increase organic fertilizer quality (2). Using modern information technologies to improve promotion methods (3). Expanding manufacturing capacity and market share.
Penambahan Cendawan Pleurotus sp Pada Biochar Sekam Padi dan Tongkol Jagung untuk Stimulator di Lahan Berpasir Rahim, Iradhatullah; Rusli, Rini; Ambar, Abdul Azis; Sukmawati, S; Suherman, S
Jurnal Galung Tropika Vol 12 No 1 (2023)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v12i1.1059

Abstract

Soybean is a protein source that is quite popular in Indonesia, so its demand is increasing every year. However, low production is one of the obstacles that causes these commodities to be imported from outside. One solution is to increase production by utilizing sandy land with low water holding capacity. This study aimed to determine the benefits of adding 2 types of biochar to the fungus isolate Pleurotus sp to increase yields on sandy soils. The study was arranged experimentally using a factorial design based on a randomized block design with 2 factors. The first factor was biochar treatment (J), including rice husk biochar (J1) and corncob biochar (J2). The second factor was the addition of Pleurotus sp fungus isolates, including without fungus (P1) and with fungus (P2). The results showed an increase in yield of pod weight, number of pods, number of seeds, and soybean production with the addition of Pleurotus sp to biochar. The increase in soybean yields using corn cob biochar added with Pleurotus was higher than rice husk biochar.
The Effectiveness of the Fishery Product Processing Group After the Program of CCDP-IFAD in Parepare City Mahzar, Farid; Ambar, Abdul Azis; B, Abdullah
Jurnal Perikanan dan Kelautan Vol. 27 No. 2 (2022): June
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.27.2.180-185

Abstract

Community empowerment through the CCDP - IFAD program is considered to be at least helpful in the efforts of the Regional Government to improve the standard of living of coastal communities, including those who still experience difficulties in gaining access to capital in the development of their productive economic activities. The purpose of the study was to analyze the effectiveness of fishery product processing groups after the CCDP-IFAD program ended in Parepare City. In assessing the effectiveness of the program, the study refers to the Decree of the Minister of Home Affairs No.690.900.327 of 1996. The results of the research group processing fishery products after the CCDP-IFAD program ended fairly effectively interms of availability of raw materials (83.52), production (84.21), and frequency of activities (83.90). Just a few groups of fishery products processors experienced increased productivity after the CCDP-IFAD programended.
Strengthening Local Values of Arabica Coffee Farming in the Rural Area of Mount Latimojong, South Sulawesi Haslinda, Haslinda; Irmayani, Irmayani; Ambar, Abdul Azis; Putera, Muh. Ikbal
Agrikan Jurnal Agribisnis Perikanan Vol. 17 No. 2 (2024): Agrikan: Jurnal Agribisnis Perikanan
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/agrikan.v17i2.2272

Abstract

This research aims to analyze the role and reinforcement of local values, particularly the practice of kombong or mutual cooperation, in supporting the sustainability of Arabica coffee farming in the rural area of Gunung Latimojong, Enrekang Regency, South Sulawesi. With a descriptive qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) involving coffee farmers, community leaders, local government, and academics. The research results show that kombong plays an important role in maintaining social, economic, and ecological sustainability, as well as supporting operational efficiency through communal land management that does not rely on modern agricultural tools. However, modernization and the shift in interest of the younger generation towards other sectors are beginning to threaten the sustainability of these practices. These findings emphasize that the sustainability of coffee farming does not only depend on ecological and economic practices but also on the regeneration of local cultural values through the integration of relevant innovations to rekindle the interest of the younger generation. This conclusion expands the literature on sustainability based on local values and recommends cross-sectoral collaboration between the government, academics, and local communities to ensure that agriculture systems based on local wisdom remain adaptive amidst the challenges of modernization.
SWOT Analysis in Developing Dairy Farming Agribusiness Strategy (Case Study of "KPSBU" Lembang West Bandung Regency) Abdullah, Edi; Ambar, Abdul Azis; Toaha, Sahabuddin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16832

Abstract

Livestock has a strategic role in supporting food security and economic development in Indonesia. West Bandung Regency is one of the interesting locations to study in the context of developing an agribusiness system. Despite its great potential, there are challenges in livestock development such as limited market access, the lack of distribution networks, lack of knowledge about market needs and preferences, and obstacles in complying with applicable quality standards and regulations, then the lack of supporting infrastructure and climate change. This study aims to determine the sub-district area that can be used as the basis for the development strategy of the dairy farming agribusiness system with specific contributions to the development of productivity, product diversification, farmer skills and the development of supporting infrastructure. The forms of research used are quantitative and qualitative that complement each other in a mixed approach to collect extensive data on the results of the research, conduct interviews to explore specific findings and validate the findings in the context of a deeper understanding of the data found. The sample used was 10 farmers with a purposive sampling technique. Data was collected from May to July 2024. The data collected is analyzed and if necessary validated with participants to ensure its accuracy and relevance. Data collection techniques are carried out using LQ analysis techniques, EFE and IFE analysis and SWOT analysis to produce concrete strategic solutions. The instruments in this study use an interview, observation and questionnaire system to facilitate data processing. The results showed that the total score of the weight of internal and external factors was located in the position of quadrant I (2,464 ; 2,696). If the position of the quadrant is in quadrant 1, the strategy is an aggressive growth strategy. This is very advantageous because it has strengths and opportunities. Keywords: Agribusiness, IE Matrix, LQ, SWOT
Strategy for Strengthening Arabica Coffee Agribusiness Institutions Through an Interpretative Structural Modelling Approach in South Sulawesi, Indonesia Irmayani; Salman, Darmawan; Ambar, Abdul Azis; Latifah, Ammang; Rafiah Nur; Rahman, Muhammad Amri; Masnur
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.217-230

Abstract

Coffee exports are high, but productivity is low due to poor coordination, limited resources, and weak skills and infrastructure. The objectives of this research are to (1) explain the role of agribusiness institutions in enhancing the competitiveness of Arabica Coffee, (2) identify the obstacles that hinder the effectiveness of agribusiness institutions in enhancing Arabica Coffee production, (3) design strategic programs to improve Arabica coffee production. This research uses survey methods, interviews, and focus group discussions to obtain data by involving respondents or experts directly involved. The analysis used is Interpretative Structural Modeling to analyze institutional relationships and identify strategic points for policy intervention to increase Arabica coffee production.  The results of the ISM analysis show that the Department of Food Crops, Horticulture, and Plantations of Enrekang Regency has a strategic role in increasing Arabica coffee production through coordinated strategic programs. The main obstacle is the lack of initial support for institutional involvement, which hinders inter-agency coordination. Strategic programs such as extension services focus on enhancing farmers knowledge and skills to adopt sustainable technologies and practices.
KOMPARASI PENDAPATAN DAN KELAYAKAN ANTARA USAHA TELUR ITIK DENGAN TELUR ITIK ASIN (STUDI KASUS DI KABUPATEN SIDENRENG RAPPANG) Syahridah, Andi; Ambar, Abdul Azis; Toaha, Sahabuddin
Jurnal Sains Agribisnis Vol 2 No 2 (2022)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v2i2.738

Abstract

Mayoritas pengusaha telur itik masih memasarkan produk mereka secara langsung tanpa adanya proses pengolahan. Penelitian ini bertujuan untuk menganalisis perbedaan pendapatan dan kelayakan antara usaha telur itik dan telur asin di Kabupaten Sidenreng Rappang. Berdasarkan data yang tercatat pada Dinas Peternakan dan Perikanan Kabupaten Sidenreng Rappang serta hasil prasurvei yang telah dilakukan terdapat 47 orang peternak itik yang tersebar di beberapa Kecamatan di Kabupaten Sidenreng Rappang dan sampel untuk pengusaha telur asin 2 pengusaha. Jumlah sampel ditentukan dengan teknik penarikan sampel jenuh dimana semua populasi dengan jumlah ternak diatas 500 ekor dijadikan sebagai sampel. Analisis data yang digunakan adalah analisis pendapatan dan R/C Ratio. Hasil penelitian menunjukkan bahwa besarnya rata-rata pendapatan usaha telur itik adalah sebesar Rp10.969.250,00 sedangkan pendapatan usaha telur itik asin adalah sebesar Rp17.096.118,40 dan nilai R/C Ratio yang diperoleh usaha telur itik adalah sebesar 1,16 sedangkan usaha telur asin memperoleh nilai R/C Ratio sebesar 1,23. Besarnya nilai pendapatan dan kelayakan yang diperoleh menunjukkan usaha telur asin layak untuk diusahakan.