Articles
<![CDATA[Dilahirkan Teknologi, Dikembangkan Manusia: Analisis Jaringan Sosial terhadap Virtual Influencer ]]>
<![CDATA[Harris Salim]]>;
<![CDATA[Agustinus Rusdianto Berto]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah Unisba ]]>
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DOI: 10.29313/jrjmd.v4i1.3942
<![CDATA[Abstrak. Metahuman merupakan manusia digital yang dilahirkan oleh kemajuan teknologi. Banyak akun-akun sosial media yang memperkenalkan diri mereka sebagai metahuman di Indonesia sendiri metahuman sudah hadir sejak tahun 2018 yang memiliki tampilan menyerupai manusia sehingga metahuman memiliki kemampuan untuk menyampaikan pesan kepada publik dan digunakan untuk kegiatan periklanan digital. Melihat dari salah satu video YouTube dari akun Arbie Seo penelitian ini ditujukan untuk mengetahui tanggapan pengguna YouTube Indonesia tentang fenomena metahuman khususnya Arbie Seo melalui analisis sentimen dan analisis jaringan kelompok menggunakan metode Social Network Analysis (SNA) network. Hasil penelitian menunjukan mayoritas komentar dengan sentimen netral yang menunjukan adanya kebingungan tentang konsep metahuman. Pada jaringan kelompok ditemukan adanya lima klaster yang didominasi oleh komentar dengan sentimen netral. Komentar dengan sentimen negatif memiliki jumlah yang lebih banyak daripada sentimen positif akan tetapi komentar dengan sentimen negatif tidak menyebabkan adanya diskusi pada kolom komentar. Komentar dengan sentimen netral ini jika tidak ditanggapi dengan baik dapat berpotensi memberikan persepsi negatif terhadap metahuman dikarenakan komentar sentimen negatif yang terjadi akibat adanya mispersepsi metahuman dan robot. Komentar dengan sentimen negatif yang meyebutkan robot menunjukan ketakutan dan mengaitkan dengan kiamat. Pengembang metahuman harus dapat memberikan informasi terhadap konsep metahuman agar metahuman dapat dipersepsikan secara positif dan manusia dapat mengadopsi metahuman sebagai inovasi yang dapat membantu kehidupan manusia. Abstract. Metahuman is a digital human being born by technological advances. Many of the social media accounts that introduce themselves as metahuman in Indonesia themselves have been present since 2018 that have a human-like appearance so that metahumans have the ability to convey messages to the public and are used for digital advertising activities. Looking at one of the YouTube videos from Arbie Seo's account, this research aims to find out the responses of YouTube users Indonesia about metahuman phenomena in particular Arbie SEO through sentimental analysis and group network analysis using the Social Network Analysis method. (SNA). The results showed a majority of comments with neutral sentiment that showed confusion about the concept of metahumanism. On the network of groups found five clusters dominated by comments with neutral sentiment. Comments with negative feelings have more than positive feelings, but comments with negative sentiments do not lead to discussion in the comment column. Comments with neutral feelings if not responded well can potentially give a negative perception of metahuman due to negative sentimental comments that occur as a result of misperceptions of meta-humans and robots.]]>
<![CDATA[Social Network Analysis: Political Elite Actors #DemokratLawanBegal on Twitter ]]>
<![CDATA[Susi Nurdinaningsih]]>;
<![CDATA[Susilo, Daniel]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v8i1.7063
<![CDATA[This research explores the impact of the #DemokratLawanBegal hashtag on Twitter, focusing on its role in shaping political discourse and influencing party leaders' alignment. It aims to uncover relationships among elite actors and identify influential figures within the Twitter network using this hashtag. Drawing on concepts like political communication, political elites, Twitter's importance, and Social Network Analysis (SNA), the study adopts SNA methodologies with tools like Netlytic and Gephi Apps. Data collection occurred throughout 3-10 April 2023 to maintain relevance. The findings highlight the significant impact of the #DemokratLawanBegal hashtag in shaping political discourse and the power struggle within the Democratic Party. AHY emerges as a more influential figure than Moeldoko, and Twitter, particularly through this hashtag, plays a central role in political communication and framing strategies. Social Network Analysis reveals a closely interconnected network of actors, with the official Democratic Party account (@pdemokrat) central to information dissemination. Some actors facilitate swift information sharing (closeness centrality), while others serve as key connectors (betweenness centrality). These insights deepen our understanding of contemporary political communication dynamics, offering implications for political campaigns, policy advocacy, and digital strategies.]]>
<![CDATA[The Indirect Comparison of Brand Image Perception of Share a Coke with Campaign ]]>
<![CDATA[Tanasyah, Yacub]]>;
<![CDATA[Berto, Agustinus Rusdianto]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v6i1.1554
<![CDATA[The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.]]>
<![CDATA[Strategi Pesan Promosi, Motivasi Diri, dan Pengambilan Keputusan Adopsi Inovasi Kursus Online ]]>
<![CDATA[Putri, Priscilla Perdana]]>;
<![CDATA[Murwani, Endah]]>;
<![CDATA[Astagini, Nuria]]>
<![CDATA[ WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/wacana.v23i2.4113
<![CDATA[This study is motivated by the development of innovative training institutions such as Skill Academy, which offers online self-development courses. Through Instagram, Skill Academy promotes its products, services, and product benefits. The success of adopting an innovation is also influenced by consumers during the decision-making process. Motivation is one of the driving factors behind an individual’s decision to adopt online courses. The purpose of this study is to determine the influence of promotional message strategies on Instagram and self-motivation on the decision to adopt Skill Academy. The concepts used in this research include promotional message strategies, self-motivation, and consumer decision-making. The research approach is quantitative, employing a survey method. Data collection was conducted using a questionnaire with a sample size of 150 followers of the Skill Academy Instagram account. The hypothesis testing in this study utilized Multiple Linear Regression Analysis. The results of the study indicate that promotional message strategies on Instagram and self-motivation contribute 55% to the decision to adopt Skill Academy online courses. Partially, promotional message strategies on Instagram significantly influence the decision to adopt Skill Academy online courses, as does self-motivation. Promotional message strategies on Instagram and consumer motivation simultaneously have a significant impact on decision-making.]]>
<![CDATA[The Early Adopter Gets the Worm: Innovation Adoption of AI within a Multinational Agency ]]>
<![CDATA[Heryanda, Fazrah Lillah Rizki]]>;
<![CDATA[Murwani, Endah]]>;
<![CDATA[Astagini, Nuria]]>
<![CDATA[ ULTIMA Comm Vol 16 No 2 (2024): Regular issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[Artificial Intelligence (AI) is rapidly advancing in the advertising industry, driving multinational agencies to adopt this innovation. This study explores the adoption of AI in advertising content production, focusing on characteristics and scalability. Everett M. Rogers' Diffusion of Innovation theory serves as the conceptual framework. The research employs a descriptive qualitative approach with a case study method, collecting data through in-depth interviews with creative teams from Dentsu Indonesia, a multinational agency, and analyzing it using pattern matching. The findings reveal that Dentsu Indonesia demonstrates a proactive understanding and attitude toward AI, supported by an innovative organizational culture. The agency provides comprehensive facilities for its creative teams and implements AI in a varied and extensive manner. However, the sustainability of AI adoption faces challenges, including regulations, copyright issues, and ethics. This study offers conceptual insights into AI adoption, providing strategic perspectives for optimizing AI to enhance efficiency and productivity in the advertising industry.]]>
<![CDATA[Emotional Storytelling dan Perbedaan Citra Destinasi Wisata Berdasarkan Jenis Kelamin dan Generasi ]]>
<![CDATA[Christiano, Titus]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023 ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/wartaiski.v6i2.214
<![CDATA[Sektor pariwisata Indonesia sebagai salah satu komoditas primadona ditunjukkan melalui kampanye bertajuk Wonderful Indonesia. Meskipun sempat terhambat pandemi Covid-19, aktivitas komunikasi pemasaran pariwisata Indonesia tetap gencar dilakukan melalui video promosi bernuansa emosional. Emotional storytelling merupakan cara untuk mengomunikasikan suatu pesan dan dapat memengaruhi citra. Citra destinasi merupakan kepercayaan dalam diri wisatawan mengenai produk atau pelayanan wisata. Penelitian ini dilakukan untuk menguji perbedaan citra destinasi Danau Toba yang ditimbulkan oleh unsur emotional storytelling video The Heartbeat of Toba berdasarkan segmentasi jenis kelamin dan generasi. Penelitian kuantitatif eksplanatif ini menggunakan metode Pra-experiment dengan One-shot Case Study Design. Eksperimen dilakukan terhadap 60 orang responden yang dikelompokkan menjadi tiga generasi dan dua jenis kelamin. Sampel ditarik dengan teknik convenience sampling dan hipotesis diuji menggunakan uji beda Mann-Whitney U dan Kruskal-Wallis. Hasil menunjukkan terdapat perbedaan yang signifikan pada setiap generasi. Namun, tidak terdapat perbedaan yang signifikan antara jenis kelamin laki-laki dan perempuan]]>
<![CDATA[Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park ]]>
<![CDATA[Berto, Agustinus Rusdianto]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 20 No 1 (2022) ]]>
Publisher : <![CDATA[Univeritas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/jik.v20i1.5062
<![CDATA[Through the perspective of partnership for Sustainable Development Goals (SDGs 17th), this study aims to identify and describe the information gaps among stakeholders of the dive tourism industry of Komodo National Park as one of the super-priority tourism destinations in Indonesia. Researchers studied documents, performed field observation, and conducted in-depth interviews with 20 stakeholders. Qualitative content analysis revealed several notable findings. First, the information gaps among stakeholders are generally linked to knowledge disparity about tourism-technical and local sociocultural issues. Sociocultural information, particularly on environment preservation issues, shows the tendency to predominate everyday discourse rather than tourism technical information. Second, the foreigner community appears to be better than local stakeholders at mastering the sociocultural information discourse, particularly in terms of collaboration on environment preservation information. Further studies are needed to examine the interaction among actors predominating the sociocultural information management and their strategies to collaborate in maximizing the role of Destination Management Organization-Destination Governance (DMO-DG).]]>
<![CDATA[Gender Awareness of Maria Hartiningsih as Kompas Reporter ]]>
<![CDATA[Ritonga, Rajab]]>;
<![CDATA[Murwani, Endah]]>;
<![CDATA[Ritonga, Syafruddin]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 2 No. 2 (2017): December 2017 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v2i2.102
<![CDATA[Structure of the media in Indonesia is still dominated by men who lack of gender sensitivity so that the role of women journalists as agents of change towards gender awareness is important to discuss. This study aims to determine the factors that make up the awareness, values and attitudes of women journalists on gender, and the influence of media and community structure in forming the gender awareness of women journalists. As a case study, a journalist of the largest newspaper in Indonesia, Kompas, namely Maria Hartiningsih is chosen. The study is based on the concept of gendered-perspective journalism as a practice of journalistic that informs and questions inequality of the relationship between men and women. The study uses a qualitative approach with the method of Critical Discourse Analysis model of Norman Fairclough. Text analysis is conducted to examine the writings of Maria Hartiningsih in Kompas related to gender issues. The results show that at the textual level—since she started joining Kompas—Maria Hartiningsih’s writing already highlighted problems of women, street children, and poverty. Her awareness and perspective on gender is a process conducted through the experience of reporting, discussions, and reading books related to gender. In the case of 'Maria', Kompas as an institution provides her with freedom to pour her thoughts.]]>
<![CDATA[The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media ]]>
<![CDATA[Murwani, Endah]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 3 No. 2 (2018): December 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v3i2.219
<![CDATA[The use of social media is not only important but also strategic means of political communication in the Regional Leader Election (Pilkada) of DKI Jakarta and is interesting to be examined, particularly from the view of Erving Goffman’s Self Presentation—Impression Management Theory. This research aims at illustrating the impression management strategy of the Governor-Vice Governor candidates for DKI Jakarta, namely Ahok-Djarot and Anies-Sandi, through social media. We apply qualitative analyses to the Instagram feeds and Twitter timelines of the two duos from October 2016 to April 2017. The result shows that the candidates attempt to present themselves by projecting the images they want. Ahok-Djarot applies three strategies: 1) credibility strategy, presenting competency, achievements, performance during their time in the office of DKI Jakarta as well as their characters—enthusiastic, firm, and focus to positive matters; (2) politeness strategy, by illustrating themselves as two concerned, friendly, and humorist persons; (3) influencing strategy, to spread influence; (4) self-deprecating strategy to draw sympathy from the citizens about the problems faced by Ahok. On the other hand, Anies-Sandi utilize these three strategies: 1) affinity seeking and politeness strategy to make them acknowledged and liked by the netizens; 2) image confirming strategy to make the netizens have the image of who Anies-Sandi are; and (3) credibility strategy by showcasing their achievements prior to being the Governor-Vice Governor of DKI Jakarta candidates.]]>
<![CDATA[Cyberbullying Behavior Patterns in Adolescents in Jakarta ]]>
<![CDATA[Murwani, Endah]]>;
<![CDATA[Dewi, Helga Liliani Cakra]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v4i2.330
<![CDATA[This research is motivated by the phenomenon of cyberbullying in adolescents. Cyberbullying has the potential to harm victims such as loss of self-confidence, depression and decreased performance. Therefore, this study aims to determine the behavior patterns of cyberbullying perpetrators and victims of adolescents in Jakarta. Cyberbullying behavior patterns in this study refers to the concept of Willard which classifies seven behaviors: flaming, online harassment, denigration, impersonation, outing and trickery, exclusion, and cyberstalking. This research has been conducted with descriptive research, by taking high school students in DKI Jakarta as sample. A total of 400 students have been chosen by using multistage random sampling. Data was collected through a questionnaire and measured using the Student Assessment Survey (SAS). The results showed the involvement of students as perpetrators and victims of cyberbullying. Behavior that tends to be used by students as cyberbullying is denigration (77.2%), harassment (74%), and flaming (70%). While students who are victims of cyberbullying, the treatment that tends to be experienced is denigration (79.2%), flaming (78.7%) and harassment (75.2). The results of this study suggest the need for strategies to prevent cyberbullying behavior by literacy using social media effectively.]]>
