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All Journal Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Journal La Sociale Jurnal Riset Jurnalistik dan Media Digital
Endah Murwani, Endah
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Dilahirkan Teknologi, Dikembangkan Manusia: Analisis Jaringan Sosial terhadap Virtual Influencer Harris Salim; Agustinus Rusdianto Berto; Murwani, Endah
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.3942

Abstract

Abstrak. Metahuman merupakan manusia digital yang dilahirkan oleh kemajuan teknologi. Banyak akun-akun sosial media yang memperkenalkan diri mereka sebagai metahuman di Indonesia sendiri metahuman sudah hadir sejak tahun 2018 yang memiliki tampilan menyerupai manusia sehingga metahuman memiliki kemampuan untuk menyampaikan pesan kepada publik dan digunakan untuk kegiatan periklanan digital. Melihat dari salah satu video YouTube dari akun Arbie Seo penelitian ini ditujukan untuk mengetahui tanggapan pengguna YouTube Indonesia tentang fenomena metahuman khususnya Arbie Seo melalui analisis sentimen dan analisis jaringan kelompok menggunakan metode Social Network Analysis (SNA) network. Hasil penelitian menunjukan mayoritas komentar dengan sentimen netral yang menunjukan adanya kebingungan tentang konsep metahuman. Pada jaringan kelompok ditemukan adanya lima klaster yang didominasi oleh komentar dengan sentimen netral. Komentar dengan sentimen negatif memiliki jumlah yang lebih banyak daripada sentimen positif akan tetapi komentar dengan sentimen negatif tidak menyebabkan adanya diskusi pada kolom komentar. Komentar dengan sentimen netral ini jika tidak ditanggapi dengan baik dapat berpotensi memberikan persepsi negatif terhadap metahuman dikarenakan komentar sentimen negatif yang terjadi akibat adanya mispersepsi metahuman dan robot. Komentar dengan sentimen negatif yang meyebutkan robot menunjukan ketakutan dan mengaitkan dengan kiamat. Pengembang metahuman harus dapat memberikan informasi terhadap konsep metahuman agar metahuman dapat dipersepsikan secara positif dan manusia dapat mengadopsi metahuman sebagai inovasi yang dapat membantu kehidupan manusia. Abstract. Metahuman is a digital human being born by technological advances. Many of the social media accounts that introduce themselves as metahuman in Indonesia themselves have been present since 2018 that have a human-like appearance so that metahumans have the ability to convey messages to the public and are used for digital advertising activities. Looking at one of the YouTube videos from Arbie Seo's account, this research aims to find out the responses of YouTube users Indonesia about metahuman phenomena in particular Arbie SEO through sentimental analysis and group network analysis using the Social Network Analysis method. (SNA). The results showed a majority of comments with neutral sentiment that showed confusion about the concept of metahumanism. On the network of groups found five clusters dominated by comments with neutral sentiment. Comments with negative feelings have more than positive feelings, but comments with negative sentiments do not lead to discussion in the comment column. Comments with neutral feelings if not responded well can potentially give a negative perception of metahuman due to negative sentimental comments that occur as a result of misperceptions of meta-humans and robots.
Social Network Analysis: Political Elite Actors #DemokratLawanBegal on Twitter Susi Nurdinaningsih; Susilo, Daniel; Murwani, Endah
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7063

Abstract

This research explores the impact of the #DemokratLawanBegal hashtag on Twitter, focusing on its role in shaping political discourse and influencing party leaders' alignment. It aims to uncover relationships among elite actors and identify influential figures within the Twitter network using this hashtag. Drawing on concepts like political communication, political elites, Twitter's importance, and Social Network Analysis (SNA), the study adopts SNA methodologies with tools like Netlytic and Gephi Apps. Data collection occurred throughout 3-10 April 2023 to maintain relevance. The findings highlight the significant impact of the #DemokratLawanBegal hashtag in shaping political discourse and the power struggle within the Democratic Party. AHY emerges as a more influential figure than Moeldoko, and Twitter, particularly through this hashtag, plays a central role in political communication and framing strategies. Social Network Analysis reveals a closely interconnected network of actors, with the official Democratic Party account (@pdemokrat) central to information dissemination. Some actors facilitate swift information sharing (closeness centrality), while others serve as key connectors (betweenness centrality). These insights deepen our understanding of contemporary political communication dynamics, offering implications for political campaigns, policy advocacy, and digital strategies.
The Indirect Comparison of Brand Image Perception of Share a Coke with Campaign Tanasyah, Yacub; Berto, Agustinus Rusdianto; Murwani, Endah
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1554

Abstract

The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.
Strategi Pesan Promosi, Motivasi Diri, dan Pengambilan Keputusan Adopsi Inovasi Kursus Online Putri, Priscilla Perdana; Murwani, Endah; Astagini, Nuria
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4113

Abstract

This study is motivated by the development of innovative training institutions such as Skill Academy, which offers online self-development courses. Through Instagram, Skill Academy promotes its products, services, and product benefits. The success of adopting an innovation is also influenced by consumers during the decision-making process. Motivation is one of the driving factors behind an individual’s decision to adopt online courses. The purpose of this study is to determine the influence of promotional message strategies on Instagram and self-motivation on the decision to adopt Skill Academy. The concepts used in this research include promotional message strategies, self-motivation, and consumer decision-making. The research approach is quantitative, employing a survey method. Data collection was conducted using a questionnaire with a sample size of 150 followers of the Skill Academy Instagram account. The hypothesis testing in this study utilized Multiple Linear Regression Analysis. The results of the study indicate that promotional message strategies on Instagram and self-motivation contribute 55% to the decision to adopt Skill Academy online courses. Partially, promotional message strategies on Instagram significantly influence the decision to adopt Skill Academy online courses, as does self-motivation. Promotional message strategies on Instagram and consumer motivation simultaneously have a significant impact on decision-making.
Emotional Storytelling dan Perbedaan Citra Destinasi Wisata Berdasarkan Jenis Kelamin dan Generasi Christiano, Titus; Murwani, Endah
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i2.214

Abstract

Sektor pariwisata Indonesia sebagai salah satu komoditas primadona ditunjukkan melalui kampanye bertajuk Wonderful Indonesia. Meskipun sempat terhambat pandemi Covid-19, aktivitas komunikasi pemasaran pariwisata Indonesia tetap gencar dilakukan melalui video promosi bernuansa emosional. Emotional storytelling merupakan cara untuk mengomunikasikan suatu pesan dan dapat memengaruhi citra. Citra destinasi merupakan kepercayaan dalam diri wisatawan mengenai produk atau pelayanan wisata. Penelitian ini dilakukan untuk menguji perbedaan citra destinasi Danau Toba yang ditimbulkan oleh unsur emotional storytelling video The Heartbeat of Toba berdasarkan segmentasi jenis kelamin dan generasi. Penelitian kuantitatif eksplanatif ini menggunakan metode Pra-experiment dengan One-shot Case Study Design. Eksperimen dilakukan terhadap 60 orang responden yang dikelompokkan menjadi tiga generasi dan dua jenis kelamin. Sampel ditarik dengan teknik convenience sampling dan hipotesis diuji menggunakan uji beda Mann-Whitney U dan Kruskal-Wallis. Hasil menunjukkan terdapat perbedaan yang signifikan pada setiap generasi. Namun, tidak terdapat perbedaan yang signifikan antara jenis kelamin laki-laki dan perempuan
Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park Berto, Agustinus Rusdianto; Murwani, Endah
Jurnal Ilmu Komunikasi Vol 20 No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.5062

Abstract

Through the perspective of partnership for Sustainable Development Goals (SDGs 17th), this study aims to identify and describe the information gaps among stakeholders of the dive tourism industry of Komodo National Park as one of the super-priority tourism destinations in Indonesia. Researchers studied documents, performed field observation, and conducted in-depth interviews with 20 stakeholders. Qualitative content analysis revealed several notable findings. First, the information gaps among stakeholders are generally linked to knowledge disparity about tourism-technical and local sociocultural issues. Sociocultural information, particularly on environment preservation issues, shows the tendency to predominate everyday discourse rather than tourism technical information. Second, the foreigner community appears to be better than local stakeholders at mastering the sociocultural information discourse, particularly in terms of collaboration on environment preservation information. Further studies are needed to examine the interaction among actors predominating the sociocultural information management and their strategies to collaborate in maximizing the role of Destination Management Organization-Destination Governance (DMO-DG).
Instagram multiple accounts: a self-presentation by Generation Z Putranto, Teguh Dwi; Murwani, Endah; Prasetyo, Dwi
Jurnal Studi Komunikasi Vol. 9 No. 3 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i3.10756

Abstract

New media exists to meet human needs, especially the need for information and self-expression. However, users need to adapt to utilise it, and this adaptation process varies from person to person, including Generation Z. Generation Z is one of the generations that quickly adapts to the presence of new media compared to previous generations. The ease with which Generation Z uses new media such as Instagram also makes Generation Z use the new media. Some members of Generation Z even have several social media accounts at the same time. Based on this background, the purpose of this study is to find out how self-presentation by Generation Z occurs when using multiple Instagram accounts. This research used a descriptive qualitative approach as the research method. The data collection technique employed is Focus Group Discussion (FGD), where the participants are members of Generation Z. There were 10 high school students as participants. The sampling method used in this study was snowball sampling. The conclusion of this research shows that the use of Instagram multiple accounts by Generation Z is indicative of a sophisticated self-presentation technique. The main account provides a formal setting for creating an idealised persona and obtaining approval from others. With a smaller audience, secondary accounts provide a forum for more genuine, impromptu, and emotional self-expression. Other accounts, meanwhile, provide chances to experiment with different characters, interests, and identities. These self-presentations show how Generation Z balances the personal identity they want to preserve in the digital sphere with the social image they want to convey.
Co-Authors Agustinus Rusdianto Berto Agustinus Rusdianto Berto, Agustinus Rusdianto Christiano, Titus Daniel Susilo Dwi Prasetyo Harris Salim Nuria Astagini, Nuria Putranto, Teguh Dwi Putri, Priscilla Perdana Susi Nurdinaningsih Tanasyah, Yacub Wahyu, Anabel Yevina Mulyadi