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Mapping The Digital Movement in The Hashtags #2024AniesPresiden, #GanjarPresiden and #PrabowoPresiden Asmawarini, Restia Tities; Murwani, Endah; Murtiningsih, Bertha Sri Eko
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.727

Abstract

Hashtag mobilization has currently become one of the ways to mobilize opinion. As the 2024 presidential election draws nearer, hashtags which are considered effective to mobilize support for presidential candidates in 2024 have emerged and have been widely discussed on Twitter, using different hashtags, namely #2024AniesPresiden, #GanjarPresiden, and #PrabowoPresiden. This research uses Theory of Digital Movement of Opinion, a type of digital activism characterized by spontaneous and disorganized reactions from social media users on Twitter. This research aims to map those three hashtags: can different hashtags produce different mobilizations? The research method is descriptive and quantitative with social network analysis conducted by taking data from the three hashtags in the period from April 29, 2022 to May 12, 2022. This study found 235 accounts talking about #2024AniesPresiden, 22 accounts talking about #GanjarPresiden, and eight accounts talking about #PrabowoPresiden, where data was processed using NodeXL software. The base and its mappings are related to the diameter, density, and centrality (betweenness, closeness, and degree). The @SMILEINDO24 in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @djagger17 in the hashtag #PrabowoPresiden are also found as the central or most influential actors in disseminating information and serving as a liaison. In contrast, the @AniesIndonesia in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @prabowo in the hashtag #PrabowoPresiden are the critical actors in the formation of communication networks and information flow. The findings of this study have implications on dominant actors that can be used or exploited by policymakers so that these actors can influence public opinion and mobilize opinion movements.
Instagram multiple accounts: a self-presentation by Generation Z Putranto, Teguh Dwi; Murwani, Endah; Prasetyo, Dwi
Jurnal Studi Komunikasi Vol. 9 No. 3 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i3.10756

Abstract

New media exists to meet human needs, especially the need for information and self-expression. However, users need to adapt to utilise it, and this adaptation process varies from person to person, including Generation Z. Generation Z is one of the generations that quickly adapts to the presence of new media compared to previous generations. The ease with which Generation Z uses new media such as Instagram also makes Generation Z use the new media. Some members of Generation Z even have several social media accounts at the same time. Based on this background, the purpose of this study is to find out how self-presentation by Generation Z occurs when using multiple Instagram accounts. This research used a descriptive qualitative approach as the research method. The data collection technique employed is Focus Group Discussion (FGD), where the participants are members of Generation Z. There were 10 high school students as participants. The sampling method used in this study was snowball sampling. The conclusion of this research shows that the use of Instagram multiple accounts by Generation Z is indicative of a sophisticated self-presentation technique. The main account provides a formal setting for creating an idealised persona and obtaining approval from others. With a smaller audience, secondary accounts provide a forum for more genuine, impromptu, and emotional self-expression. Other accounts, meanwhile, provide chances to experiment with different characters, interests, and identities. These self-presentations show how Generation Z balances the personal identity they want to preserve in the digital sphere with the social image they want to convey.