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Pembuatan Video Promosi Agrowisata Swargo Tani Menggunakan Metode Color Grading Dalam Teknik Editing Septi Widya Rani Rahayu; Agusdi Syafrizal; Subhan Hartanto
JURNAL VOKASI TEKNIK Vol 4 No 01 (2026): April ISSUE | JUVOTEK JURNAL
Publisher : MEDAN TEKNO SOLUSI

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Abstract

Swargo Tani Agrotourism is a rural farming destination located in Kutai Kartanegara. Despite its potential, ineffective promotional strategies hinder public engagement. This study aims to develop a promotional video using editing techniques, particularly color grading, to improve visual appeal and message delivery. The project follows four stages:pre-production, production, post-production, and distribution. Color grading is applied to balance tones and enhance natural visuals such as green vegetation and blue skies. The video is published via digital platforms and effectively attracts more attention. The findings indicate that applying color grading enhances video quality and effectiveness in promoting local agrotourism.
Pembuatan Vidio Promosi Café Luminary Menggunakan Teknik Live Shoot Dan Motion Graphic Intan Gelar Nusa; Agusdi Syafrizal; Subhan Hartanto
JURNAL VOKASI TEKNIK Vol 4 No 01 (2026): April ISSUE | JUVOTEK JURNAL
Publisher : MEDAN TEKNO SOLUSI

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Abstract

Café Luminary, located in Samarinda, carries a classic concept with indoor and outdoor areas. The promotion of the café has so far only relied on Instagram and word-of-mouth communication, making it less optimal in reaching a wider audience. This research aims to create a promotional video by utilizing live shoot and motion graphic techniques. The live shoot technique is used to capture the authentic atmosphere of the café and customer activities, while motion graphics add dynamic visual elements to make the information more interesting. This research was conducted through three main stages: pre-production (idea design, screenwriting, and storyboarding), production (live shooting and creating graphic elements), and post-production (video editing using CapCut). The 1-minute 30-second promotional video was publicized through social media and other digital platforms. The results show that this combination of techniques is effective in increasing the visual appeal and competitiveness of the promotion. The resulting promotional video is expected to strengthen Café Luminary's branding, increase public awareness, and attract more visitors.
Pembuatan   Video    Promosi   Rumah    Makan    Angkringan    Hamka Menggunakan Teknik Editing Nuridayati Nuridayati; Subhan Hartanto; Agusdi Syafrizal
JURNAL VOKASI TEKNIK Vol 4 No 01 (2026): April ISSUE | JUVOTEK JURNAL
Publisher : MEDAN TEKNO SOLUSI

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Abstract

Angkringan Hamka Restaurant, known for its cozy atmosphere and unique place as well as typical dishes, has not yet utilized a promotional video to showcase its unique qualities to a broader audience. To address this, a promotional video was created using editing techniques that incorporate sound effects and voice-over elements. These elements were designed to produce an informative and engaging video capable of conveying the ambiance and distinctiveness of Angkringan Hamka to the public. The video production process involved four main stages: pre-production, which included idea development, scriptwriting, and storyboard creation; production, covering footage capture and the recording of narration and sound effects; post-production, consisting of video editing, combining visual and audio elements, and adding color grading; and finally, distribution through YouTube and other social media platforms. The resulting video successfully highlighted the ambiance, facilities, and signature menu of Angkringan Hamka, receiving positive feedback from viewers who appreciated its visual appeal and clear messaging. The innovative aspect introduced was the use of sound effects and voice-over in editing techniques to create an audiovisual experience that feels immersive and lifelike, thereby enhancing the promotional appeal and establishing a new model for marketing local culinary businesses.
Pembuatan Video Promosi Wisata Teras Alam Ulin Dengan Menggunakan Teknik Editing (Match Cut) Stephanie Armonika Putri; Agusdi Syafrizal; Subhan Hartanto
JURNAL VOKASI TEKNIK Vol 4 No 02 (2026): July ISSUE | JUVOTEK JURNAL
Publisher : MEDAN TEKNO SOLUSI

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Abstract

In the making of the short film entitled "Kesalahan dalam Penyesalan" aims to explore the use of shooting techniques in cinematography. In the short film, it tells the story of a student who is careless and irresponsible in his academy in order to play games. Through this film, the author applies various types of shooting, such as extreme long shot, medium shot, close-up, cut-in, medium close-up, medium long shot, extreme close-up, wide shot, over shoulder shot. To highlight the expression and atmosphere in the story. Using the Multimedia Development Live Cycle (MDLC) method, the development of this short film consists of 6 stages: concept, design, material collection, manufacturing, testing, and distribution. The test of this film was through a questionnaire with a total of 40 respondents. And it was watched as many as 2,500, liked as many as 480, commented 66 and subscribed 100.
Pembuatan Video Profil Pondok Pesantren Ibnul Qoyyim Balikpapan Agusdi Syafrizal; Farindika Metandi; Subhan Hartanto; Susanna; Henriyanto; Rayhan Ryfda Kurnia; Muhammad Bagus Bintang Timur
Jurnal ETAM Vol. 5 No. 1 (2025): FEBRUARY
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v5i1.1217

Abstract

Pembuatan video profil untuk Pondok Pesantren Ibnul Qoyyim di Balikpapan adalah langkah strategis untuk mengenalkan pesantren tersebut kepada masyarakat luas secara visual dan menyeluruh. Dalam pembuatan video ini, fokus utamanya adalah untuk menyampaikan identitas, misi, dan nilai-nilai yang dijunjung tinggi oleh pesantren kepada audiens. Video profil akan memperlihatkan fasilitas-fasilitas, program-program pendidikan, dan kegiatan-kegiatan sosial dan keagamaan yang dilakukan di pesantren, memberikan gambaran yang komprehensif tentang kehidupan di dalam pesantren. Selain itu, pembuatan video profil juga dapat digunakan sebagai alat promosi untuk menarik minat calon siswa dan donatur potensial. Dengan memperlihatkan keunggulan dan keistimewaan Pondok Pesantren Ibnul Qoyyim secara visual, video ini dapat menjadi sarana efektif untuk memperluas jangkauan pesantren dan memperkenalkannya kepada masyarakat yang lebih luas. Melalui narasi yang kuat dan visual yang menarik, video profil akan menjadi representasi yang autentik dan meyakinkan tentang kesuksesan pesantren dalam memberikan pendidikan berkualitas dan mempersiapkan generasi muda yang berkarakter dan berintegritas. Dengan menggabungkan elemen-elemen kreatif, informatif, dan inspiratif, video profil Pondok Pesantren Ibnul Qoyyim dapat menjadi sarana yang efektif dalam memperkuat citra pesantren dan meningkatkan dukungan dari masyarakat serta pihak-pihak yang berpotensi berkontribusi dalam pengembangan pesantren. Dengan demikian, pembuatan video profil ini bukan hanya merupakan proyek komunikasi visual semata, tetapi juga merupakan langkah strategis dalam memperkuat posisi dan mempromosikan pesantren sebagai lembaga pendidikan dan keagamaan yang memiliki dampak positif dalam masyarakat.