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All Journal CENDEKIA : Jurnal Ilmu Pengetahuan Implementasi Manajemen & Kewirausahaan Balance : Jurnal Akuntansi dan Manajemen Global Leadership Organizational Research in Management Jurnal Cendekia Ilmiah Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nuryadi Nuryadi
Sekolah Tinggi Ilmu Ekonomi Pemuda Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Motivasi, Disiplin, Kepuasan dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Arsinergi Graha Cipta Ria Ayu Ningtias; Nuryadi Nuryadi; Komarun Zaman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5607

Abstract

Penelitian ini bertujuan untuk mengetahui Motivasi, Disiplin, Kepuasan dan Lingkungan Kerja terhadap Kinerja Karyawan di PT Arsinergi Graha Cipta. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Sampel dalam penelitian ini sebanyak 33 responden. Penelitian ini menggunakan teknik analisis regresi linear berganda dengan menggunakan program software IBM SPSS Statistic versi 26 dan seluruh responden berstatus sebagai karyawan di PT Arsinergi Graha Cipta. Hasil uji regresi linear berganda diperoleh Y= -41.349 + 0.274 + 0.294 + 0.295 + 0.349, yang berarti arah pengaruh variabel X1, X2, X3, X4 terhadap Y bernilai positif dan nilai sig. < 0.05 yang berarti bahwa Motivasi, Disiplin, Kepuasan dan Lingkungan kerja berpengaruh signifikan terhadap Kinerja Karyawan di PT Arsinergi Graha Cipta.
Pengaruh Motivasi Kerja, Budaya Organisasi dan Gaya Kepemimpinan Terhadap Kinerja Karyawan di PT. Natura Nuswantara Nirmala Vina Nurpuji Setya Akbar; Nuryadi Nuryadi; Komarun Zaman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5608

Abstract

This study aims to analyze the influence of work motivation, organizational culture, and leadership style on employee performance at PT Natura Nuswantara Nirmala. The results show that work motivation has a positive and significant effect on employee performance. Motivation in the form of rewards and development programs has been proven to significantly improve performance. Furthermore, a supportive organizational culture also positively influences employee performance, where good values and work environment encourage employees to work more effectively and efficiently. Transformational leadership style also has a positive and significant impact on employee performance, providing clear direction and motivating performance improvement. Overall, work motivation, organizational culture, and leadership style collectively have a positive and significant influence on employee performance at PT Natura Nuswantara Nirmala.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN HANDPHONE DI NS PHONE KOTA MOJOKERTO Riris Wanda Naryanti; Komarun Zaman; Lis Setyowati; Nuryadi Nuryadi
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i4.7014

Abstract

ABSTRACT With the rapid growth of information technology, the business world is now in a highly competitive digital era, where marketing strategies play a crucial role for companies to survive and grow, particularly in increasing sales. This study aims to analyze the marketing strategies implemented by NS PHONE in Mojokerto City to improve smartphone sales. Data were collected through documentation, interviews, and observation, using a qualitative approach and descriptive analysis. The findings show that NS PHONE effectively applies the 4P marketing mix strategy. The products offered are adjusted to customer needs and current market trends, competitive pricing is maintained, the store is located in a strategic area, and promotions are actively carried out through social media platforms such as TikTok, WhatsApp, and Facebook. Furthermore, friendly service and a personal approach contribute to customer satisfaction and long-term loyalty. Based on sales data from February to May 2025, the number of units sold increased, indicating that the marketing strategy successfully supported sales growth at NS PHONE Mojokerto. ABSTRAK Dengan pesatnya perkembangan teknologi informasi, dunia bisnis kini berada di era digital yang sangat kompetitif, di mana strategi pemasaran menjadi kunci penting bagi perusahaan untuk bertahan dan berkembang, khususnya dalam meningkatkan penjualan. Penelitian ini bertujuan menganalisis strategi pemasaran yang diterapkan NS PHONE Kota Mojokerto dalam meningkatkan penjualan handphone. Data penelitian diperoleh melalui dokumentasi, wawancara, dan observasi dengan pendekatan kualitatif serta analisis deskriptif. Hasil penelitian menunjukkan bahwa NS PHONE secara efektif menggunakan strategi bauran pemasaran 4P. Produk yang ditawarkan disesuaikan dengan kebutuhan dan tren pasar terkini, harga yang dipatok relatif bersaing, Lokasi took berada di area strategis, serta promosi dilakukan secara aktif melalui media social seperti TikTok, WhatsApp, dan Facebook. Selain itu pelayanan ramah serta pendekatan personal terbukti mampu meningkatkan kepuasan pelanggan sekaligus membangun loyalitas jangka panjang. Berdasarkan data penjualan Februari hingga Mei 2025, terjadi peningkatan jumlah unit terjual, yang menunjukkan efektivitas strategi pemasaran dalam mendukung peningkatan penjualan handphone di NS PHONE Kota Mojokerto.
Pemberdayaan Budaya Melalui Pembuatan Batik Shibori Dan Penghijauan Lingkungan Bersama Masyarakat Sidosermo Nuryadi Nuryadi; Syamsul Arifin; Komarun Zaman; Reni Yuniyati; Nuraini Nuraini; Dio Fatwa Arramadhan
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1089

Abstract

Kegiatan bertujuan untuk memberdayakan masyarakat lokagram Kuliah Kerja Nyata (KKN) Kelompok 02 di Surl melalui dua pendekatan utama: revitalisasi budaya dan keberlanjutan lingkungan. Revitalisasi budaya dilaksanakan melalui pelatihan membatik Shibori, yang mudah dipelajari, hemat biaya, dan berpotensi sebagai produk ekonomi kreatif. Keberlanjutan lingkungan dipromosikan melalui kegiatan penghijauan untuk meningkatkan kualitas udara dan menumbuhkan kesadaran ekologis. Dengan pendekatan partisipatif, program ini meningkatkan keterampilan, pengetahuan, dan komitmen kolektif warga terhadap warisan budaya dan kehidupan berkelanjutan.   The Community Service Program Group 02 in Surabaya aims to empower local communities through two main approaches: cultural revitalization and environmental sustainability. Cultural revitalization is implemented through Shibori batik training, which is easy to learn, cost-effective, and has the potential to become a creative economy product. Environmental sustainability is promoted through reforestation activities to improve air quality and foster ecological awareness. Using a participatory approach, the program enhances the skills, knowledge, and collective commitment of residents to cultural heritage and sustainable living.  
Strengthening public governance and macroeconomic stability as determinants of the sustainability of Indonesia’s national business climate for the 2025–2026 period Ony Thoyib Hadi Wijaya; Nuryadi Nuryadi; Komarun Zaman; Kirana Salsabilla Citra Wijaya; Lely Maharani
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.722

Abstract

The sustainability of the national business climate is not solely influenced by the achievement of macroeconomic indicators, but is also determined by the quality of public governance, the effectiveness of fiscal policy, and institutional legitimacy. This study aims to analyze the interrelationship between anti-corruption policy reforms, regional fiscal dynamics, protection of informal labor, and financial system stability in sustaining national business activities during the 2025–2026 period. The research employs a normative qualitative approach with policy analysis based on secondary data obtained from Statistics Indonesia, Bank Indonesia, the Financial Services Authority, the Audit Board of Indonesia, and official government publications. The findings indicate that although national macroeconomic performance remains relatively stable, characterized by economic growth exceeding 5 percent and controlled inflation, structural challenges persist, including regional fiscal disparities, heightened private sector prudence, and the need to strengthen the legitimacy of public policies. This study emphasizes that the sustainability of national economic growth requires the integration of legal reforms, the strengthening of public institutions, and policy orientations that prioritize social productivity.
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan di Waringin Group Surabaya Rosalia Sukma Indayani; Nuryadi Nuryadi; Komarun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 1 (2024): Januari : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2146

Abstract

This research aims to determine the influence of organizational culture on employee performance at Waringin Group Surabaya. This research used a sample of 65 who were permanent employees and employees who had worked for at least one year at Waringin Group Surabaya. Data was collected through literature studies, questionnaires, interviews and observations. Data analysis techniques in this research include instrument testing, classical assumption testing, simple linear regression analysis, and hypothesis testing. The research results show that organizational culture has a significant effect on employee performance at Waringin Group Surabaya.
Pengaruh Program Insentif terhadap Produktivitas Melalui Kepuasan Kerja Sebagai Variabel Mediasi pada Karyawan My Republic Cabang Surabaya Jasmine Nabila Kautsar; Nuryadi Nuryadi; Komarun Zaman
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.4130

Abstract

This study aims to examine the effect of Incentive Programs on Employee Productivity through Job Satisfaction as a mediating variable among employees of MyRepublic Surabaya Branch. The population consisted of employees of MyRepublic Surabaya Branch, with a sample of 40 respondents selected for the study. Data were collected through questionnaires and analyzed using SPSS. The analysis included t-test, F-test, coefficient of determination, and Sobel test to examine the mediating effect. The results indicate that Incentive Programs have a significant effect on Employee Productivity, with a significance level of 0.030, although the relationship is negative. However, Incentive Programs do not significantly affect Job Satisfaction, as indicated by a significance level of 0.854. Job Satisfaction also does not significantly affect Employee Productivity, with a significance level of 0.783. Furthermore, Job Satisfaction does not mediate the relationship between Incentive Programs and Employee Productivity, as shown by a significance level of 0.877. These findings indicate that incentive programs directly influence productivity but do not operate through job satisfaction.
Co-Authors Dio Fatwa Arramadhan Indayani Jasmine Nabila Kautsar Kirana Salsabilla Citra Wijaya Komarun Zaman Lely Maharani Lis Setyowati Nuraini Nuraini Ony Thoyib Hadiwijaya Reni Yuniyati Ria Ayu Ningtias Riris Wanda Naryanti Syamsul Arifin Vina Nurpuji Setya Akbar