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Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities Fadhli, Muhammad; Salabi, Agus Salim; Siregar, Fauzan Ahmad; Lubis, Harun; Sahudra, Tengku Muhammad
Jurnal Ilmiah Peuradeun Vol. 11 No. 3 (2023): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v11i3.896

Abstract

The increasing of State Islamic Universities (PTKIN) in Aceh is contradictory with the minimum interest of Acehnese to study at PTKIN. This phenomenon shows an anomaly in Acehnese religiosity level. This paper aimed to seek Higher Education (HE) marketing strategies in Aceh and to describe the reason for Acehnese low interest in PTKIN. A mixed method was used in this research; meanwhile, an explanatory sequential design was chosen to be the research design. This research was done in 3 PTKIN and 3 State Universities (PTU) in Aceh, where 60 Acehnese students were chosen as respondents. Besides quantitative data, qualitative research was done by interviewing, observing, and studying documentation to get more information. The result showed that the products (departments and accreditation) significantly affected students' interest in HE. This article suggested that PTKIN add more departments to present many choices for society as a place to study at a high education level.
Principal Managerial Competence in Improving Organizational Performance Murniati, Murniati; Siregar, Fauzan Ahmad
Development: Studies in Educational Management and Leadership Vol. 1 No. 1 (2022): Development: Studies in Educational Management and Leadership
Publisher : Islamic Educational Management Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/development.v1i1.530

Abstract

The principal's managerial competence is very important in formal education, because the principal's ability to form a work team in the organization has a very large influence on the quality and quantity of schools, as is the case with the principal of SMP Negeri 1 Simpang Keuramat in improving school organizational performance. As for the formulation of the problem in this study, namely: How the managerial competence of the principal can improve organizational performance at SMP Negeri 1 Simpang Keramat.? Based on the formulation of the problem, the objectives of this study are to determine the managerial competence of the principal that can improve organizational performance at SMP Negeri 1 Simpang Keramat. The research method uses qualitative research with a field research approach (Field Research). In this study, the research subjects were the principal and several members of the school organization. From the results of the study, it was found that the managerial competence of the principal in improving organizational performance through the determination of the vision, mission, and goals, then the existence of an organizational structure or pattern of cooperation by the abilities of organizational members as well as the division of labor and coordination from subordinates to superiors with smooth operation. good communication between fellow members and superiors as well as always making decisions and sustainability is carried out based on valid evidence and the agreement of existing organizational members with other school members, namely educators and education staff.
Tradisi Komunikasi Kiai Pesantren Annuqayah Guluk-Guluk Sumenep Jawa Timur Fathorrahman, Fathorrahman; Siregar, Fauzan Ahmad; Muadin, Akhmad
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 13 No. 1 (2022): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.524 KB) | DOI: 10.47766/itqan.v13i1.436

Abstract

Kiai communication is a unique pesantren treasure, full of characteristics and attractiveness. The communication treasures of kiai eventually become the tradition of the pesantren which is always interesting to be discussed. Regarding the tradition of kiai communication at Pesantren Annuqayah Guluk-Guluk, a qualitative approach was conducted by collecting data in the form of words holistically using interviews, observation, and document studies. The data were analyzed using the following steps: data condensation, data display, and drawing conclusions or verification. This research has succeeded in revealing the fact that the communication tradition of kiai is generally categorized into two parts: 1) outward communication (bil lisān and bil āl), and 2) inner communication. The communication of kiai at pesantren Annuqayah refers to the following principles; qaulan balīgan, qaulan maisran, qaulan ma'rfan, qaulan karīman, qaulan sadīdan, and qaulan layyinan.