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MENINGKATKAN LITERASI WIRAUSAHA MELALUI PELATIHAN STRATEGI MARKETING PADA UKM GOYANG 1.1 KABUPATEN KUBU RAYA Syamsuri Syamsuri; Nuraeni Asriati; Junaidi H. Matsum; Achmadi Achmadi; Witarsa Witarsa; Muhammad Basri; Husni Syahrudin
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.550

Abstract

The development of the current digital era has touched all lines of life, including in the business world such as marketing. Marketing is an absolute thing that must be done in the business world. The problem that is often encountered is that not all people, such as SMEs, understand modern marketing or digital marketing, so the marketing model is still conventional. Finally, the information conveyed is limited. Digital-based marketing is marketing that utilizes the internet, so that the reach is wider, but still minimal expenses. One of the business units facing this is the rengginang Goyang 1.1 UKM. Based on this, education related to digital marketing or online-based marketing needs to be done in this place. One way that can be taken is by doing community service, which is carried out by a team of college lecturers. The purpose of this activity is to provide education to partners regarding online-based marketing methods. The hope of the service team this time is that the UKM actors who have been educated will be able to educate the UKM actors who have not had the chance to take part in this activity. The method used for realization is through lectures. The results of the dedication show that PKM activities can increase the participants' knowledge from 39% to 61%, all participants' responses are also positive. This means that the PKM activity has been successful according to the activity target  
ANALISIS PENGELOLAAN KEUANGAN MAHASISWA PERANTAUAN MBKM ASISTENSI MENGAJAR DI FKIP UNIVERSITAS TANJUNGPURA Izzati Ramadhannisa; Junaidi H. Matsum; Warneri Warneri
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 10 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i10.652

Abstract

This research was conducted on Teaching Assistance MBKM Students of FKIP Tanjungpura University, who got a MBKM place at Pontianak Cooperative High School. This research aims to find out how financial management among overseas students, and how their knowledge about how to manage finances. The research approach is qualitative research with a case study type of research. The source of research data is MBKM overseas students who PLP at SMA Koperasi. Data collection was carried out by distributing interview questionnaires to overseas students. The MBKM Teaching Assistance program lasts about four months, from August to November 2022. Those who take part in this Teaching Assistance also receive operational money which is given once a month. The results of the study show that, of the nine overseas students, there are two students who are not aware of the importance of setting aside their finances properly. There are two students who already understand that they cannot only rely on sources of income from parents, so they do odd jobs. And there are two people who admit that every month, they experience more money shortages at the end of the month, even though both are aware of setting aside their savings, and one of the two people does a part-time job.