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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan AJAD : Jurnal Pengabdian kepada Masyarakat MIMBAR INTEGRITAS
Bambang Irawan
Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pendampingan Implementasi Digital Marketing Sebagai Strategi Pemasaran UMKM Sentra Tape di Desa Tegalwaru Kabupaten Jember Yosefa Sayekti; Indah Purnamawati; Ririn Irmadariyani; Bambang Irawan; Aisa Tri Agustini
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): AUGUST 2023
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v3i2.180

Abstract

Partner of this Community Service Activity are are Micro, Small and Medium Enterprises (MSMEs) engaged in Snack/food manufacturing, namely tape (fermented cassava) located in Tegalwaru Village, Mayang District, Jember Regency. There are 10 MSMEs partners whose businesses have been established for a long time. However, the marketing activities are still traditional. For this reason, these MSMEs need to be given development related to their marketing and given training on the importance of digital marketing as a marketing strategy for MSMEs so that the marketing system is even better so that it can expand the scope of its target market and can increase sales. One of the digital media used to market products is Instagram. In addition, MSMEs are also given assistance in updating their product packaging to make it look more attractive so that it can attract consumer interest. The outputs resulting from this service activity are re-branding packaging, as well as maximizing the use of Instagram social media. The method used is to provide materials and training in the form of Focus Group Discussions (FGD). From the results obtained in this activity, it is suggested that the use of digital marketing should be more optimized so that it can produce the desired target, namely increasing market share and sales of MSMEs.
Manajemen kesehatan tanaman hortikultura di desa Sukorambi kabupaten Jember Ankardiansyah Pandu Pradana; Rachmi Masnilah; Zidna Nurul Izzatika; Mohammad Hoesain; Saifuddin Hasjim; Wagiyana Wagiyana; Suharto Suharto; Fariz Kustiawan Alfarisy; Bambang Irawan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21214

Abstract

Abstrak Pengetahuan dan pemahaman yang kuat tentang pengendalian hama dan penyakit tanaman merupakan aspek penting dalam mendukung produktivitas dan keberlanjutan sektor pertanian. Studi ini mengevaluasi efektivitas program edukasi manajemen kesehatan tanaman hortikultura di Desa Sukorambi, Kabupaten Jember. Program ini bertujuan untuk meningkatkan pemahaman petani terkait praktik-praktik pengendalian yang lebih baik melalui partisipasi aktif petani dan mahasiswa dalam penyampaian materi. Metode yang digunakan terdiri atas penyampaian materi melalui metode visual dan diskusi, yang memungkinkan pemahaman oleh petani. Hasil evaluasi menunjukkan peningkatan pemahaman petani tentang manajemen kesehatan tanaman, yang tercermin dalam peningkatan skor pemahaman dan motivasi. Hasil dari analisis SWOT menunjukkan bahwa program ini memiliki kekuatan dalam keterlibatan aktif petani dan dukungan dari universitas. Namun, ada kelemahan yang perlu diatasi, terutama terkait dengan keterbatasan anggaran dan infrastruktur. Program ini juga menghadapi peluang seperti potensi dukungan tambahan dari pihak eksternal dan peluang untuk memperluas jaringan kerja sama dalam sektor pertanian. Ancaman yang harus diperhatikan adalah perubahan kebijakan pemerintah yang dapat memengaruhi pendanaan program, serta potensi penurunan minat petani seiring berjalannya waktu. Kesimpulannya, program ini memiliki dampak positif dalam meningkatkan pemahaman petani terkait pengendalian hama dan penyakit tanaman. Dengan upaya lebih lanjut dan dukungan tambahan, program ini memiliki potensi untuk terus berperan penting dalam mendukung pertanian berkelanjutan dan produktif di wilayah Desa Sukorambi, Kabupaten Jember. Kata kunci: hama; motivasi; patogen; pemahaman; seminar Abstract A strong knowledge and understanding of pest and disease control in plants are essential aspects to support productivity and sustainability in the agricultural sector. This study evaluates the effectiveness of an educational program on horticultural plant health management in Sukorambi Village, Jember Regency. The program aims to enhance farmers' understanding of improved pest and disease control practices through active participation of farmers and students in delivering the materials. The methods employed include the presentation of materials through visual aids and discussions, facilitating comprehension by farmers. The evaluation results indicate an improvement in farmers' understanding of plant health management, reflected in increased comprehension scores and motivation. The SWOT analysis reveals that the program has strengths in active farmer engagement and university support. However, it also identifies weaknesses, primarily related to budget constraints and infrastructure limitations. The program presents opportunities, such as potential external support and opportunities for expanding collaboration networks within the agricultural sector. Threats to be monitored include potential changes in government policies affecting program funding and the risk of declining farmer interest over time. In conclusion, this program has had a positive impact on enhancing farmers' understanding of pest and disease control in plants. With further efforts and additional support, the program has the potential to continue playing a crucial role in promoting sustainable and productive agriculture in the Sukorambi Village, Jember Regency. Keywords: pest; motivation; pathogen; understanding; seminar
PEMBERDAYAAN INDUSTRI KECIL MENENGAH MELALUI AKSI NYATA DESA BERDAYA (PELATIHAN DIGITAL MARKETING DAN PERIJINAN BERUSAHA PADA PELAKU INDUSTRI MAKANAN DI DESA PELEYAN) Randika Fandiyanto; Bambang Irawan; Rachmi Masnilah; Diah Yulisetiarini; Sudarsih Sudarsih; Susanti Prasetyaningtiyas
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6543

Abstract

This activity was carried out for food industry players in Peleyan Village, Kapongan District, Situbondo Regency. The implementation of the training activity was in collaboration with the Peleyan Village Government, Rumah BUMN, Situbondo, Abdurachman Saleh University, Situbondo and Jember University. The training activity was held on Saturday, May 17, 2025 at the Peleyan village hall. Attended by 30 participants, housewives who are food and beverage business actors in the village area. The purpose of this activity is to provide education about the importance of food business permits such as Business Identification Number (NIB), Household Industry Products (PIRT) and Halal Certification as well as how to make promotional videos. The participants were also given an understanding of the material and practicum in promoting their products through social media Instagram, Tiktok through e-commerce media such as Shopee and Tokopedia. The participants were very enthusiastic in participating in the training activities, marked by several video results of their products that began to be uploaded on each participant's social media. The results of this activity are expected to be able to improve the progress of the small and medium industry sector, especially in the food business in Peleyan Village, Kapongan District, so that they can utilize their legality and digital marketing capabilities in improving their business performance.
Co-Authors Aisa Tri Agustini Alfarisy, Fariz Kustiawan Ankardiansyah Pandu Pradana Diah Yulisetiarini Hoesain, Mohammad Indah Purnamawati Rachmi Masnilah Randika Fandiyanto Ririn Irmadariyani Saifuddin Hasjim Sudarsih Sudarsih Suharto Suharto Susanti Prasetyaningtiyas Wagiyana Wagiyana Yosefa Sayekti Zidna Nurul Izzatika