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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR)
Sujito Sujito
Universitas Semarang
Economics, Econometrics & Finance Social Sciences Other

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Persepsi Nilai Mampu Memediasi Terwujudnya Kepuasan Pelanggan Riki Siril Wafa; Sujito Sujito; DC Kuswardani
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.325

Abstract

This Research Is To Examine And Analyze The Effect Of Customer Experience, Customer Expectations And Perceived Quality On Customer Satisfaction With Perceived Value As An Intervening Variable In An Empirical Study On Zeta Green At Pt Dipo Technology. The Problem Faced By Pt Dipo Technology Is An Increase In Complaints From Customers And A Decreased Percentage Of Satisfaction. This Research Was Conducted Using The Quantitative Research Method And Analyzed Using Smartpls 4. The Population In This Study Were Customers Who Had Purchased Zeta Green Products More Than Once, A Total Of 171 People. The Sample Used Was 120 People. The Determination Of The Sample In This Study Used Non-Probability Sampling And The Sampling Technique Was Purposive Sampling. The Results Of The Analysis Show That Customer Experience, Customer Expectations And Perceived Quality Have A Positive And Significant Effect On Perceived Value And Customer Satisfaction. Perceived Value Is Able To Mediate The Effect Of Customer Experience, Customer Expectations And Perceived Quality On Customer Satisfaction. Based On The Adjusted R Square Value, It Explains That Customer Experience, Customer Expectations, Perceived Quality And Perceived Value Affect Customer Satisfaction By 81.3% And The Rest Is Explained By Other Variables Not Present In The Study.
Measuring The Feasibility Of Catfish Farming Business Nurhidayati Nurhidayati; Sujito Sujito; Rosyati Rosyati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6238

Abstract

This study aims to determine the business feasibility of Pak Dayat's catfish farming, the feasibility of the business from the aspect located in RW VI, Bulusan Village, Tembalang District, Semarang. The study was conducted in June 2024 with data collection techniques in the form of observation, interviews, and documentation. The analysis tools used for the financial aspect use Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Average Rate of Return (ARR), Profitability Index (PI), The results of the study are that the Payback Period of the business is more than 2 years and 3 months. it can be concluded that when viewed from the Payback Period, the catfish farming business is declared feasible to run. The NPV analysis produces a value greater than 0. Thus, when viewed from the NPV value, the catfish farming business is feasible to run. The results of the study obtained an IRR value greater than the desired level of profit. Namely the IRR value of 67.5, thus the catfish farming business is declared feasible to run. The ARR value is 33% higher than the requirement, so it can be said that this business is feasible to run. The Profitability Index figure shows a figure of 2.96> 1, so it can be said that the catfish farming business is feasible to run.
Co-Authors Nurhidayati Nurhidayati Riki Siril Wafa Rosyati -