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Optimalisasi Rute Distribusi Menggunakan Algoritma Tabu Search Dan Nearest Neighbor Haposan Banjarnahor; Indra S. Lumban toruan; Anita Christine Sembiring; Jufri Antoni
JURITI (Jurnal Ilmiah Teknik Industri )Prima Vol 6 No 2 (2023): Juriti Prima (Jurnal Ilmiah Teknik Industri Prima)
Publisher : Fakultas Teknologi dan Ilmu Komputer, Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Distribusi merupakan salah satu kegiatan yang penting bagi sebuah perusahaan karena berkaitan dengan biaya dan kepuasan pelanggan. Bila produk yang akan didistribusikan tidak tepat waktu akan berpengaruh terhadap biaya operasional perusahaan. Termasuk sebuah distributor kentang di kabupaten siborong-boromg memiliki permasalahan dalam melakukan pengiriman produk seperti menentukan jarak terpendek yang harus dilalui kendaraan dan banyaknya kendaraan yang dipakai untuk mengirimkan produk kepada pelanggan sehingga keuntungan optimal akan diapat perusahaan. Penelitian bertujuan memberikan usulan perbaikan rute terpendek menggunakan perbandingan algoritma Nearest Neighbort dan Tabu search. Setelah melakukan perhitungan dan membandingkan jarak actual dan usulan perbaikan rute terdapat selisih total jarak yang dihasilkan yaitu 140 km atau terjadi pengurangan rute sebesar 21,9%. Sehingga algoritma Nearest Neighbort dapat diusulkan dalam mengatur rute terpendek bagi distributor.
SWOT Analysis on Marketing Strategy in Mutiara Swalayan Minimarket Medan Filbert; Sembiring, Anita Christine; Antoni, Jufri
Journal Knowledge Industrial Engineering (JKIE) Vol 11 No 2 (2024): JKIE (Journal Knowledge Industrial Engineering)
Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v11i2.5306

Abstract

Mutiara Swalayan, a minimarket selling various products like basic necessities, faces challenges in maintaining high-quality production due to competition. This study identifies and analyzes competition that occurs using the method of SWOT Analysis, the study reveals that Strength of the minimarket account for 2.03. Additionally, Weakness obtained for 1.98, Opportunity and Threats respectively 2.12 and 2.10 The result of this research obtained weighting IFE score of 4.01 while EFE obtained score weighting of 4.22.This research provides insights to improve productivity and develop a growth strategy for Mutiara Swalayan, focusing on effective marketing strategies to boost competitiveness and market position. The impact of this study lies in its ability to offer practical recommendations that enhance the minimarket's resilience against competitive pressures, ultimately leading to sustainable business growth and stronger market presence.