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Meningkatkan Kepuasan Pelanggan dengan Mempertimbangkan Kualitas Layanan dan Harga Anita Christine Sembiring
JURITI (Jurnal Ilmiah Teknik Industri )Prima Vol 1 No 2 (2018): Juriti Prima (Jurnal Ilmiah Teknik Industri Prima)
Publisher : Fakultas Teknologi dan Ilmu Komputer, Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.789 KB) | DOI: 10.34012/juriti prima.v1i2.98

Abstract

Kepuasan pelanggan merupakan kunci keberhasilan suatu perusahaan. Semua perusahaan dituntut mampu bersikap dan bertindak cepat dan tepat dalam menghadapi persaingan di lingkungan bisnis yang bergerak sangat dinamis dan penuh dengan ketidakpastian. Pelayanan yang baik dan kepastian harga yang kompetitif merupakan salah satu faktor untuk memberikan kepuasaan kepada pelanggan. Sebuah distributor ban mobil memiliki masalah dengan penetapan harga jual yang ditawarkan jauh lebih tinggi daripada kompetitornya sehingga menurunya penjualan perusahaan. Marketing diberi kebebasan untuk memberikan harga kepada pelanggan sesuai dengan harga dasar yang diberikan oleh perusahaan. Dalam rangka meningkatan kepuasan pelanggan di masa yang akan datang maka dilakukan perbaikan pada kualitas layanan dan harga yang lebih baik. Pengujian dilakukan dengan menyebarkan kuesioner kepada pelanggan dan pengguna ban mobil kemudian melakukan uji validitas dan realiabilitas dan melakukan uji multivariat menggunakan software SPSS jika α > sig maka Ho ditolak dan Ha diterima pada tingkat signifikan 5 %. Dan hasil yang diperoleh α = 0,05 > sig.= 0,00 maka didapatkan hubungan yang linier antara variabel kualitas layanan dan harga terhadap kepuasaan pelanggan.
Analisis Pengaruh Kualitas Produk, Harga dan Citra Merek Untuk Pengambilan Keputusan Pembelian Sepatu BATA Indira Ruth; Anita Christine Sembiring
JURITI (Jurnal Ilmiah Teknik Industri )Prima Vol 5 No 2 (2022): Juriti Prima (Jurnal Ilmiah Teknik Industri Prima)
Publisher : Fakultas Teknologi dan Ilmu Komputer, Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/juritiprima.v5i2.2581

Abstract

Toko sepatu Bata adalah perusahaan yang bergerak dibidang usaha menjual sepatu bata, tas dan berbagai jenis assesoris lainnya yang berkaitan dengan sepatu. Toko sepatu Bata menjual juga menjual sepatu merek lain seperti 1) Northstard; 2) Bublegummes; 3) Weinbrenner; 4)Power; 5) Mocasino; 6) Pata-pata. Sepatu Bata merupakan sepatu yang banyak digemari oleh masyarakat baik untuk kegiatan sekolah, kerja dan aktivitas lainnya. Penelitian ini bertujuan mengetahui pengaruh kualitas terhadap keputusan pembelian sepatu, pengaruh harga terhadapa keputusan pembelian sepatu dan pengaruh citra merek terhadap keputusan pembelian sepatu. Jenis penelitian yang dilakukan adalah penelitian survei dengan pendekatan kuantitatif dengan populasi konsumen yang membeli sepatu Bata di toko sepatu Bata. Toko sepatu Bata ini terletak di Jalan Iskandar Muda Medan. Sampel populasi yang digunakan sebanyak 50 orang dengan metode purpose sampling. Hasil uji validitas instrumen yang digunakan valid dengan ketentuan rhitung > 0,2353 (rtabel). Uji reabilitas instrument menggunakan cronbach alpha untuk variabel kualitas produk (0,705), harga (0,563), citra merek (0,431, keputusan pembeli (0,406) lebih besar dari rtabel (0.2353) sehingga instrumen yang digunakan reliabel. Hasil penelitian penjualan sepatu di took sepatu Bata menunjukan bahwa 1) peningkatan kualitas produk berpengaruh terhadap peningkatan keputusan pembeli (thitung (0,284) >ttabel (1,678)); 2) peningkatan harga berpengaruh terhadap peningkatan keputusan pembeli (thitung (0,459) >ttabel (1,677)); 3) peningkatan citra merek berpengaruh terhadap peningkatan keputusan pembeli (thitung (0,240) >ttabel (1,677)). Kualitas produk, harga dan citra merek memiliki korelasi yang erat dalam pengambilan keputusan pembelian sepatu sebesar 56,5%.
Perancangan Tata Letak Parkiran Rumah Sakit XYZ Menggunakan Metode Craft Vertikal Willis; Steven Steven; Anita Christine Sembiring
Jurnal Optimalisasi Vol 6, No 2 (2020): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v6i2.2505

Abstract

Motorcycle parking is an important facility, especially in hospitals. However, motorbike parking facilities are often neglected and tend to be built improperly, as a result, the parking facilities are poor and uncomfortable to use. This study focuses on the largest hospital in Medan. Motorcycle parking at this hospital is used as parking for PT.ABC employees and hospital visitors. This hospital parking lot is located in the basement and consists of only one narrow lane used for entrance and came out simultaneously. The impact of this parking lane is to cause long queues, especially during busy hours such as office hours. The second problem is, the parking lot is quite far from the entrance to the PT.ABC office and the entrance to the hospital so that it makes users walk further from the parking lot to their destination. The results of this study were to redesign the Layout of the motorcycle parking lot by applying the parking guidelines of the directorate general of land transportation and using the Craft method to increase the efficiency of the user's distance.
Pemberdayaan Petani Kopi Karo melalui Pengolahan Pasca Panen Anita Christine Sembiring; Delima Sitanggang; Nina Purnasari Sinuhaji
Jurnal Mitra Prima Vol. 2 No. 1 (2020): Jurnal Mitra Prima
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/mitra_prima.v1i1.833

Abstract

Pengolahan pasca panen yang baik dan benar akan memberikan dampak yang baik bagi kualitas sebuah tanaman. Demikian pula buah kopi bila budidaya tepat dan proses pengolahan pasca panen tepat dan benar maka kualitas kopi akan baik. Melihat permintaan pasar yang tinggi akan kopi Indonesia dan khususnya kopi daerah karo maka petani kopi karo harus menambah informasi dan pengetahuannya akan proses pasca panen buah kopi, petani kopi harus berbenah dan melakukan perbaikan. Petani Kopi Karo yang berada di Desa Lingga Tanah Karo merupakan mitra dari tim PKM Universitas Prima Indonesia. Mitra memiliki kendala seperti keterbatasan pengetahuan, keterbatasan alat dan teknologi dalam pengolahan pasca panen, dan pemasaran produk. Dengan pendampingan dan pendidikan yang diberikan maka permasalahan mitra dapat dipecahkan bersama. Meningkatnya pengetahuan petani dalam tahapan pemahaman tentang budidaya kopi, pengolahan pasca panen kopi sangat berperan penting dalam menentukan kualitas dan cita rasa kopi. Dengan edukasi dan monitoring yang tetap dilakukan maka petani menjadi paham tahapan proses pengolahan pasca panen. Dengan dukungan Hibah DRPM Kemenristekdikti skema Program Kemitraan Masyarakat (PKM) melakukan pendampingan dan pendidikan bagi petani kopi karo di desa lingga dengan memberikan bantuan alat kupas kulit tanduk (huller) agar petani dapat memproses lebih lanjut memproses hasil kebun mereka dimana selama ini dijual dalam bentuk gabah kemudian dapat dijual dalam bentuk green bean.
PERBAIKAN TATA LETAK LANTAI PRODUKSI INDUSTRI MEBEL MENGGUNAKAN METODE GRAFIK DAN ALGORITMA CRAFT Kuswanto Kuswanto; Juan Junius; Anita Christine Sembiring
JURNAL REKAYASA SISTEM INDUSTRI Vol 6 No 1 (2020): (November 2020)
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v6i1.1975

Abstract

Facility layout is integrated planning of the flow of a product in an operating system to obtain the most effective and efficient interrelation between workers, materials, machinery, and equipment as well as handling and transferring materials. A company engaged in furniture manufacturing has a problem in its production process, namely, the distance between machines is too far so that it affects the cost of handling materials. Distant workstations are found on profile machines, milling machines, measuring machines, cutting machines. Therefore, improvements must be made to the layout of facilities on the production floor so that facility layout is efficient and material handling costs are reduced. The problem-solving approach used is the Graph Method and CRAFT Algorithm. The results of the research show that material handling costs are reduced by 7.58% or Rp. 17,765 using the CRAFT algorithm.
Developing Standard Operating Procedure for Production in North Sumatra Construction Companies Atita Arumbasari; Poetri Rhamadani; Anita Christine Sembiring; Irwan Budiman

Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v8i2.2524

Abstract

In the industrial era 4.0, the competition between corporate companies is getting tighter. This is a reference for the company's productivity in operating a product or service, one of which is PT.X. It can be seen from the running performance process, PT. X has constraints on the production performance process. Therefore, PT.X seeks to increase productivity in the production process. So that in this study, a proposal design was carried out on a standard operating procedure (SOP) using the Business Process Model (BPM) method. The result of the proposed design with BPM is to minimize the production time by 2 hours 40 minutes so that the production process can run more effectively and efficiently. With that, the best solution in handling this case research provides suggestions on the work process that is running with efficient improvements.
Replanning Strategis Plan for Marketing Product with SWOT Analysis, QSPM, Marketing Mix 4P and KPI Methods During the COVID-19 Pandemic James Luis Hartono; Irwan Budiman; Anita Christine Sembiring

Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v8i2.2535

Abstract

UKM Prime Store operates as a retail store that sells various oils by taking oil from authorized oil distributors, distributing it to various motorbike repair shops and to as many agents as possible so that it reaches consumers. The strategic plan needs to be used due to the decline in market demand by 20% in 2019, where in 2018 2000 boxes were sold per month, but in 2019 only 1600 boxes were sold per month, in 2020 there was an increase of 10% at the beginning of the year to 1700- 1800 in January - June 2020, then decreased again until the end of 2020. The purpose of this research is to increase sales volume by utilizing technological advances, increasing sales through brochures and promotions. The methods used are the SWOT method, QSPM and the 4P method. From the strategic results obtained 6 strategies that can be used from QSPM data processing, it is hoped that UKM can increase sales by taking advantage of technological advances, and increase sales through brochures and promotions made by UKM. This research is expected to help companies and UKM affected by the pandemic to get up and increase the sales of their products again.
Analysis of Pandemic Bussnines Strategy Development at PT Milala Wisata Tour and Travel Andreas Panjaitan; Andes Stefen Sembiring; Anita Christine Sembiring; Irwan Budiman

Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v8i2.2536

Abstract

The research is the qualitative and quantitative results using SWOT, STP, Marketing mix 7P, and cashflow for 3 years method analysis. This research aims to develop the business of PT Milala Wisata Tour & Travel during Covid-19 pandemic by using a typical culinary side business so that the main business can survive. SWOT analysis is a way to systematically identify various factors in order to formulate company strategy. The data collection technique carried out by the researcher is by direct observation conducted at the company and conducting interviews with the owner of PT. Milala Wisata Tour & Travel. Also by adding from reading books and also other sources related to the research title. The 7P Marketing mix includes price, product, process, people, physical evidance, promotion, place. To find out the strengths, weaknesses, and feasibility of typical culinary side businesses, an analysis is first carried out to find out how the target market is The data obtained from the collection and then analyzed using the Internal Rate of Return & Cashflow for 3 years to see the feasibility level of typical culinary side businesses are suitable and able to support the main business of the The results of research from Cashflow for 3 years show that a typical culinary side business deserves to be realized as a support for main business during the Covid-19 pandemic. Typical culinary side businesses have strengths and are in line with the travel business so they can take advantage of existing opportunities.
PENERAPAN METODE 5S DI BIRO ADMINISTRASI AKADEMIK UNIVERSITAS PRIMA INDONESIA Anita Christine Sembiring; Anggianika Mardhatillah
PROFISIENSI : Jurnal Program Studi Teknik Industri Vol 6, No 1 (2018): PROFISIENSI JUNI 2018
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.077 KB) | DOI: 10.33373/profis.v6i1.1451

Abstract

Biro Administrasi Akademik (BAA) memiliki tugas sebagai tata usaha sekaligus bagian kepegawaian sebuah universitas. Peningkatan efektivitas dan efisiensi kerja staf  tidak terlepas dari kegiatan yang dilakukan dalam area BAA, oleh karena itu ruangan rapi dan bersih harus dimiliki. Kendala yang dihadapi oleh BAA adalah keterbatasan ruangan yang membuat kondisi keringkasan, kerapian, dan kebersihan  ruangan kurang mendapat perhatian. Panjangnya rentang waktu yang dibutuhkan dalam pencarian berkas, pengambilan presensi dan pelayanan kepada mahasiswa mengakibatkan waktu pelayanan terganggu sehingga komplain terhadap efektifitas kerja BAA tinggi. Salah satu upaya perbaikan yang bisa diterapkan adalah penerapan metode 5S dan perancangan ulang tata letak fasilitas menggunakan algoritma corelap. Penelitian ini dilakukan dengan mencari data nama barang, jumlah, dan  job description masing-masing staf, mengukur luas ruangan secara keseluruhan, fungsi dan frekuensi penggunaan barang/alat serta arsip yang berada di ruanga. Hasil perancangan menggunakan corelap mendapatkan pengurangan jarak antar departemen sebesar 7,09 % atau sebesar 7,09 m. Penerapan Metode 5S yaitu Seiri dengan memisahkan barang yang diperlukan dengan barang yang tidak diperlukan, Seiton melakukan relayout serta lokasi penyimpanan yang tetap dan tepat untuk barang yang diperlukan serta pembuatan label yang jelas, Seiso menyediakan alat kebersihan dan merancang aktivitas kebersihan yang harus dilakukan, Seiketsu membuat form 5S dan standarisasi tempat kerja untuk karyawan, Shitsuke membuat prosedur kerja 5S dan ditaati.
Implementation of the Erp (Enterprise Resource Planning) Program in Oil Palm Plantation Data Processing In Chien; Daniel Firmanto Meliala; Anita Christine Sembiring
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2595

Abstract

In all activities in oil palm plantation offices, we often find problems regarding the distance between offices and gardens which are very far away, even the distance between the gardens and offices is between islands, so we need a computer operational system program to reach all the data needed for processing a data into a financial reports and work progress of a job.Many people do not know about the program that is used to connect one part to another so that in data processing and monitoring the progress of a job it becomes hampered or the resulting data is incomplete or invalid for use because the authenticity of the data produced is dubious or vulnerable. to be manipulated by various parties, so with a program that can reach all of them, it can increase the efficiency of data processing and can be processed and produce accurate data for the company to need in the continuity of the company.
Co-Authors Albert William Wijaya Alhadi, Rafli Andes Stefen Sembiring Andreas Panjaitan Anggianika Mardhatillah Anggianika Mardhatillah Anggreini, Vania Anthony Septian ANTONI, JUFRI Arniwika Waruwu Arumbasari, Atita Atita Arumbasari Barus, Maitin Utomo Putra Budiman , Irwan Charles M Sianturi Christin Erniati Panjaitan Daniel Firmanto Meliala Daniel Simon Sitinjak Delima Sitanggang, Delima Dini M. Hutagalung Fadhil, Rafli Haykal Filbert Ginting , Paris Johannes Ginting, Alman Ginting, Yolanda Gunawan Sinaga, Gunawan Halawa, Kristia Ayu Putri Haposan Banjarnahor Hapzi Ali Hartono, James Luis In Chien Indira Ruth Indira Ruth Septarini Indra S. Lumban toruan Irwan Budiman Irwan Budiman James Luis Hartono James Luis Hartono Jason Jason Jason, Jason Jeffri Jenny Nurani Hutasoit Jeremy Jonathan Simanjuntak Juan Junius Jufri Antoni Jusra Tampubolon Jusra Tampubolon justianus, jeriel Kamaluddin Kamaluddin Kamaluddin Kamaluddin Kuswanto Kuswanto Leni Lie, Steven Lubis, Ibnu Farras Azzikri Manalu, Erikson Handinata Manik, Cindy Vivi Anggreni Mardhatillah, Anggianika Margomgom, Linggom Mariana D Sibuea Mariana Devi Agustina Mariana Devi Agustina Nababan, Ronny Allan Nabila, Hadisty Nevin Lojie Nina Purnasari Nina Purnasari Oktavianus, Sandi Pandia, Nanda Zahra Humairoh Paris Johannes Ginting Paris Johannes Ginting Poetri Rhamadani Pratama, Rizky Purba, Daphot Pardamean Putri, Widya Fernanda Reformasi Putra Halawa Rhamadani, Poetri Ridho, Hery Rizky Sanjaya Nainggolan Saina Tesalonika Br Perangin Angin Sandi Oktavianus Septarini , Indira Ruth Septarini, Indira Ruth Siagian, Irvan I. Sibuea, Mariana D Sihombing, Mael Juniko simangunsong, lady Sinaga, Septri Asri Enjelina Siregar, Abdillah Hanif siregar, martin salomo Siregar, Zufri Hasrudy Situmeang, Johannes Situmorang, Ika Verawasty Situmorang, Josua SP, Mohammad Ichsan Sri Wahyuni Tarigan Stefen Sembiring, Andes Steven Lie Steven Steven Tampubolon, Jusra Tan, Leonardo Tarigan, Markonius Boy Tarigan, Sri Wahyuni Tarigan, Uni Pratama Tarigan, Uni Pratama Pebrina Tesar, Michael Tiffany Uni Pratama Tarigan Vertikal Willis Viviana Viviana Viviana, Viviana Waruwu, Arniwika Widya Fernanda Putri Wijaya, Albert William Winston Roy Abednego Pakpahan Yennimar Yennimar Yoga Nanda yolanda ginting