Article Per Year (5 Year)
p-Index From 2021 - 2026
1.578
P-Index
This Author published in this journals
All Journal Jurnal Informatika dan Teknik Elektro Terapan Biopropal Industri Jurnal Terapan Ilmu Keolahragaan Jurnal BELAINDIKA (Pembelajaran dan Inovasi Pendidikan) Economics and Digital Business Review Jurnal Fakultas Ilmu Keislaman UNISA Kuningan PARAGUNA : Jurnal Ilmiah Pengetahuan, Pemikiran dan Kajian Tentang Seni Karawitan AB-JOIEC: Al-Bahjah Journal of Islamic Economics Journal of Digital Business and Data Science
Asep Nugraha, Asep
STIKes Bakti Tunas Husada
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Digital Business and Data Science

 1 
The Influence of Customer Ratings and Reviews on Online Electronic Product Purchase Decisions Nugraha, Asep; Firdaus, Dicky Fauzi
Journal of Digital Business and Data Science Vol. 2 No. 2 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i2.25

Abstract

The rapid growth of e-commerce has created information asymmetry challenges, as consumers cannot physically inspect products before purchasing. Customer ratings and reviews, as forms of electronic word-of-mouth (eWOM), have emerged as critical information sources, yet their specific influence on Indonesian consumers remains underexplored. This study aims to analyze the influence of customer ratings and reviews on online purchase decisions for electronic products in Indonesia's e-commerce platforms. Using a quantitative approach, data were collected from 280 respondents through an online survey with Likert scale questionnaires. Data analysis utilized multiple linear regression with SPSS 25.0, including validity and reliability tests (Cronbach's Alpha), classical assumption tests (Kolmogorov-Smirnov, VIF, Tolerance, Glejser, linearity), partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and coefficient of determination (R²).The results indicate that customer ratings significantly influence purchase decisions (t = 5.847, p < 0.05), customer reviews have an even stronger influence (t = 8.329, p < 0.05), and both variables simultaneously show significant influence (F = 64.238, p < 0.05) with R² = 0.315. These findings confirm that eWOM serves as a critical component in Indonesian consumers' decision-making process for purchasing electronic products online, with important implications for e-commerce platforms and digital marketing strategies.
Co-Authors Abdus Salam, Abdus Ahmad Hikami, Haikal Ardiwinata Ardiwinata, Ardiwinata Arif Fauzan, Arif Asep Wahyudin Fauzi Firdaus, Dicky Firdaus, Dicky Fauzi Hanif Shobaruddin Heru Kurniawan Iman Imanudin Komala, Icuh Mochamad Zakky Mubarok Nuryatimah, Yayat Oktaviani, Mega Ramadhan, Riki ROHANI CINTA BADIA GINTING Ropi’ah, Eva Siti Sanria, Virgiawan Saputro, Bintang Ilhan Harjo Setiawan, Riezky Fauji Sujata, Tatang Sumardiyanto, , Tiwit Widowati, Tiwit UTUT WIDYASTUTI Wahyuni, Neneng