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PELATIHAN REBRANDING DAN DIGITALISASI MARKETING BERBASIS WEBSITE PADA UMKM NYI LEHA BATIK akh fawaid akh fawaid; Masdukil Makruf; Lutfiyanto Lutfiyanto
Jurnal Pengabdian Masyarakat Multidisiplin Vol 7 No 2 (2024): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v7i2.4015

Abstract

Introduction The problem faced by 'Nyi Leha Batik' MSMEs is that product branding is still low. With its main product batik, MSME 'Nyi Leha Batik' is trying hard to compete with almost similar products on the market. Including marketing access too, is one of the problems faced by 'Nyi Leha Batik' MSMEs. Purpose In order to be able to compete with other products, 'Nyi Leha Batik' MSMEs must move up in class. Convenience.Method The method used is carrying out website-based rebranding and digital marketing training.Results The results of this activity include increasing knowledge of 'Nyi Leha Batik' MSME managers regarding rebranding and website-based digital marketing..Recommendationgovernment and private participation so that micro and small businesses can continue to develop. Furthermore, easy access to funding is very necessary for the development of micro and small businesses
SISTEM INFORMASI PENDAFTARAN CALON RELAWAN PENJAGA LAUT NUSANTARA (RAPALA) MENGGUNAKAN METODE WATERFALL Hozairi Hozairi; Juhairiyah Juhairiyah; Masdukil Makruf; Syarigul Alim
Jurnal Simantec Vol 12, No 1 (2023): Jurnal Simantec Desember 2023
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/simantec.v12i1.21123

Abstract

Badan Keamanan Laut Republik kamislot Indonesia (BAKAMLA) adalah lembaga yang didirikan pada tahun 2014 melalui Undang-Undang Nomor 32 Tahun 2014 untuk mengatur dan mengawasi keamanan laut di wilayah perairan Indonesia. Salah satu misi BAKAMLA adalah mensinergikan patroli yang dilakukan oleh 12 instansi yang memiliki kewenangan di laut Indonesia dengan bantuan Relawan Penjaga Laut Nusantara (RAPALA), yang membantu melaksanakan pengawasan, keselamatan laut, dan perlindungan lingkungan laut. Namun, saat ini belum terdapat sistem informasi pendaftaran RAPALA yang memadai, sehingga dibutuhkan sistem informasi pendaftaran calon RAPALA yang sesuai dengan kompetensi yang dibutuhkan oleh BAKAMLA. Penelitian ini bertujuan untuk membangun sistem informasi pendaftaran calon relawan penjaga laut nusantara (RAPALA) dengan pendekatan metode Waterfall dan pengujian sistem dengan black box testing. Tahapan penelitian yang dilakukan disusun sebagai berikut: (1) Analisis kebutuhan, (2) Desain sistem, (3) Implementasi atau penulisan Kode, (4) Pengujian, (5) Evaluasi dan pemeliharaan. Hasil perancangan sistem informasi pendaftaran RAPALA telah berhasil dibangun dengan 6 modul utama, yaitu: (a) menu utama, (b) pembuatan form pendaftaran, (c) menu rekapitulasi, (d) menu evaluasi dokumen, (e) menu cetak. (f) menu pencarian. Selanjutnya hasil pengujian sistem dengan menggunakan metode black box testing seluruh modul berhasil 100% dengan valid tanpa eror. Kontribusi penelitian ini akan membantu Bakamla memeprmudah masyarakat ambil bagian untuk mendaftar menjadi anggota RAPALA serta menambah sebaran RAPALA di 38 Provinsi di Indonesia.Kata kunci: BAKAMLA, Pendaftaran, RAPALA, Waterfall, Black box Testing
Peningkatan Kompetensi Guru SLB Negeri Bugih Pamekasan Melalui Pemanfaatan Media Pembelajaran dan Aplikasi Belajar Online Shefa Dwijayanti Ramadani; Agus Budiyono; Masdukil Makruf
Jurnal Pemberdayaan Masyarakat Vol 6 No 2 (2021): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v6i2.5548

Abstract

The conditions of the Covid-19 pandemic caused extraordinary changes in various sectors of life, including in the education sector. The closure of all school institutions "forced" the teachers transform their learning into online learning to reduce the potential spread of the Corona Virus in one school environment. Unfortunately, it had been a year after the implementation of learning from home began; the challenges and obstacles in implementing online learning were still felt at SLB Negeri Bugih Pamekasan. This community service aims to improve the ability of teachers to create and use learning media, as well as using online learning applications to support the learning process during pandemic situation. The method used was training which was packaged in a Focus Group Discussion (FGD) format. The results of the activity showed that: (1) 100% of teachers were able to use information and communication technology, especially the internet to find digital learning media that suits student needs, (2) 80% of teachers were able to make simple learning videos, and (3) 100% of teachers were able to use online learning applications to support the learning process.