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All Journal Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies PRoMEDIA JURNAL LENSA MUTIARA KOMUNIKASI
Virginia Ayu Sagita
Departemen Of Communication Science Universitas Pembangunan Nasional Veteran Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science

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News Construction of COVID’s Crisis Management of Indonesian Government through Detik.com Prayudi Prayudi; Virginia Ayu Sagita
Jurnal Ilmu Komunikasi Vol 19, No 1 (2021)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v19i1.4503

Abstract

The COVID-19 pandemic has hit all parts of the world. This led to crises in various governments regarding how the government deals with the effects of this virus. This study aims to analyze the text of the Indonesian government’s crisis communication news in the face of the COVID-19 issue in the online media Detik.com. The research method used is qualitative research with a textual analysis approach. The results showed that Detik.com reports the problem straightforwardly. Detik.com maintains a firm editorial policy and commits to presenting an even-handed and fair view of issues. Detik.com seeks to reveal how the Government responded at the start of the crisis, government policies during the crisis, and how the public responded to government policies. This research shows how online media in Indonesia constructed news on Indonesian government crisis communication in handling the COVID-19 pandemic. The substance of this research contributes in the form of new policy recommendations for online media news leaders to deliver news openly, straightforwardly, and critically that prioritizes social responsibility to the public.
Kebijakan Penerapan Pembatasan Sosial Berskala Besar: Analisis Tekstual pada akun instagram @IDNTimes Arika Bagus Perdana; Virginia Ayu Sagita
Jurnal Paradigma Vol 25, No 1 (2021): January 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i1.6340

Abstract

The government first implemented the PSBB from April 10, 2020, to April 24, 2020. This PSBB applies to the DKI Jakarta area and its surroundings included in the high-risk distribution. However, the PSBB regulations are considered less effective. This can be seen from the number of Covid-19 cases that are increasing every day. The public can access information about PSBB from various media. Based on the existing data, there are more social media users than other digital media such as the data above. The methodology used in this research is descriptive qualitative textual analysis. This textual analysis aims to identify texts related to the news context. Data collection is done by collecting news on the @IDNTimes Instagram account from April 2020 to June 2020. In the @IDNTimes Instagram post about the PSBB regulations, there are news writing objectives, target audience, writing techniques, and news context. The context of the news on the @IDNTimes Instagram post is still related to the Covid-19 pandemic.
COMMUNICATION OF PEOPLE WITH MENTAL HEALTH DISORDERS IN MILLENIAL GENERATION Virginia Ayu Sagita; Khuswatun Hasanah; Medi Trilaksono Dwi Abadi; Gabriella Hot Marsondang Simamora
The Indonesian Journal of Communication Studies Vol 13, No 2 (2020): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v13i2.4138

Abstract

Mental health is currently a health that must be considered in addition to physical health. According to Riset Kesehatan Dasar (2018), it shows that depression is the highest mental illness and there are 450,000 people who are people with severe mental disorders (ODGJ) who have an age range of 15-29 years. This study aims to see the communication made by survivor of mental health disorders in creating millennials to their closest people. The theory used in this research is Communication Privacy Management Theory (CPM) and Contructivism Theory. CPM theory explains how a person with a health disorder communicates mental illness by considering their personal information. Meanwhile, constructivism theory supports the CPM theory to explain how sufferers of mental health disorders choose the right diction so as not to cause wrong perceptions. Constructivism theory explains how a person constructs the message to be delivered. The method used in this study is a qualitative method with purposive sampling, which is to determine the information required by the researcher. The results of this study are each information that has rules for conveying privacy information to the closest person. The informants' trust with other people still have their privacy boundaries made based on gender, culture and context. In addition, informants used proper diction to convey their mental illness to the closest people.
Efektivitas Rebranding Humas Pemerintah Provinsi Daerah Istimewa Yogyakarta Terhadap Citra Baru Malioboro Inggit Dwi Prabowo; Virginia Ayu Sagita
Jurnal Ilmu Komunikasi Vol 17, No 3 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i3.3779

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh dan efektivitas rebranding Humas Pemerintah Provinsi Daerah Istimewa Yogyakarta terhadap citra baru Malioboro di mata pengunjung. Rumusan masalah dalam penelitian ini adalah apakah ada pengaruh antara efektifitas rebranding Humas Pemerintah Provinsi Daerah Istimewa Yogyakarta terhadap citra baru Malioboro. Sedangkan tujuan dari penelitian ini adalah untuk mengetahui pengaruh efektivitas rebranding dari Humas Pemerintah Provinsi Daerah Istimewa Yogyakarta pada citra baru Malioboro. Jumlah sampel sebanyak 60 responden dengan Incidental sampling melalui kuesioner skala likert. Analisis data menggunakan deskriptif persentase, uji korelasi product-moment, dan uji koefisiensi determinasi. Hasil penelitian menunjukkan ada pengaruh positif rebranding yang dilakukan oleh Humas Pemerinah provinsi Daerah Istimewa Yogyakarta dengan citra baru Malioboro di mata pengunjung.
Pendampingan Pasien Tuberkulosis Resisten Obat (TBC-RO) Melalui Strategi Komunikasi Interpersonal Organisasi Mantan Pasien Khuswatun Hasanah; Virginia Ayu Sagita
PRoMEDIA Vol 6, No 1 (2020): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v6i1.4045

Abstract

AbstractThis study aims to examine the communication strategies carried out by the organization of former drug resistant tuberculosis patients Multidrug-Resistant Tuberculosis (MDR-TB) in assisting MDR-TB patients, both related to treatment, access to services, and about social impacts during treatment. As an innovation that was born in collaboration with the TB Sub Directorate of the Ministry of Health together with the Indonesia Challenge TB (CTB), the organization of ex-patients plays an important role in providing assistance. Because the treatment for MDR-TB patients is not easy in terms of the length of the treatment period, side effects of treatment, access to services, to other social problems. The former patient organization is present as a group that has undergone MDR-TB treatment periods so that the experience of delivering MDR-TB patients who are on medication has the same perception and motivation related to healing. The method used is a qualitative descriptive approach. Data obtained through observation, in-depth interviews (indepth interview), and documentation of all patient organization activities supported by CTB in 6 provinces in Indonesia. The results showed that through the similarity of fields of experience, the accompanying messages conveyed by patient organizations were channeled effectively. This is also supported by the interpersonal strategy of the organization of the former patient who plays himself as a peer educator in providing assistance and motivation for treatment. The communication is carried out by door to door (home visit), hospital visits, and through focus group discussions. This study also confirms the theory of Message Design Logic by Barbara O'Keefe that with the Rhetorical Message Design Logic, the message delivered is emphasized to achieve its goals not just the occurrence of response or reciprocity. In this case, supported by a shared experience, the motivation to complete treatment for TB patients will be more effective and get a good response.Keywords: Tuberculosis, MDR-TB, Interpersonal Communication, Field of ExperienceAbstraksiPenelitian ini bertujuan mengkaji strategi komunikasi yang dilakukan oleh organisasi mantan pasien tuberkulosis resisten obat (TBC-RO) dalam melakukan pendampingan terhadap pasien TBC-RO, baik terkait pengobatan, akses layanan, maupun perihal dampak sosial semasa pengobatan. Sebagai inovasi yang dilahirkan atas kolaborasi Sub Direktorat TBC Kementerian Kesehatan bersama dengan Challenge TB (CTB) Indonesia, organisasi mantan pasien memegang peranan penting dalam melakukan pendampingan. Pasalnya, pengobatan bagi pasien TBC-RO tidak mudah dari sisi lamanya jangka waktu pengobatan, efek samping pengobatan, akses layanan, hingga masalah sosial lainnya. Organisasi mantan pasien hadir sebagai kelompok yang pernah menjalani masa-masa pengobatan TBCRO sehingga pengalaman mengantarkan pasien TBC-RO yang sedang dalam pengobatan memiliki persepsi dan motivasi yang sama terkait kesembuhan. Metode yang digunakan adalah  pendekatan deskriptif kualitatif. Data diperoleh melalui observasi, wawancara mendalam (indepth interview), dan dokumentasi dari segala kegiatan organisasi pasien dukungan CTB di 6 provinsi di Indonesia. Hasil penelitian menunjukkan bahwa melalui adanya kesamaan field of experience, pesan pendampingan yang disampaikan oleh organisasi pasien tersalurkan dengan efektif. Hal ini didukung pula oleh strategi interpersonal organisasi mantan pasien yang memerankan diri sebagai peer educator dalam memberi pendampingan dan motivasi pengobatan. Adapun komunikasi tersebut dilakukan secara door to door (home visit), kunjungan ke rumah sakit, dan melalui diskusi kelompok terarah. Penelitian ini sekaligus mengonfirmasi teori Message Design Logic oleh Barbara O’Keefe bahwa dengan gaya komunikasi logika desain pesan retorika, pesan yang disampaikan ditekankan untuk mencapai tujuannya bukan sekadar hanya terjadinya respon atau timbal balik saja. Dalam hal ini, didukung oleh kesamaan pengalaman maka motivasi menuntaskan pengobatan bagi pasien TBC-RO akan lebih efektif dan mendapatkan respon yang baik.Kata Kunci: Tuberkulosis, TBC-RO, Komunikasi Interpersonal, Field of Experience
Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit Revta Fariszy; Virginia Ayu Sagita
The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v15i1.7541

Abstract

The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses.
Narasi Komunikasi Kesehatan Penanganan Covid-19 dan Plasma Konvalesen: Satuan Gugus Tugas dan Penyintas di UPN “Veteran” Yogyakarta Virginia Ayu Sagita; Medi Trilaksono Dwi Abadi; Mochammad Fauzul Haq; Dufadila Yusrin; Nadya Alifta
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.2851

Abstract

The number of positive cases is increasing every day. This shows that the government's communication policy must be a serious concern for handling the Covid-19 pandemic. The chairman of the Covid-19 task force in Indonesia by the Covid-19 handling decision regulation Number 9 of 2021 requires that the Indonesian people must self-isolate if they are asymptomatic or have mild symptoms at home or the shelter provided by the Covid-19 task force unit. local. The role of the Covid-19 task force is very much needed by the community to access needs when they are suspected patients and to provide information to the public. This study reveals the communication narrative used by the Covid-19 task force to patients and survivors in the UPNVY environment. The health communication narrative from the UPNVY Covid-19 task force unit is needed by the UPN Veteran Yogyakarta academic community. This research uses narrative theory with a data collection method using purposive sampling. Data collection was carried out by interviewing the chairman and deputy chairman of the Covid-19 task force, patients, and survivors who were willing to provide information related to this research. The results of this study indicate that the Covid-19 task force unit communicates or narrates the handling of Covid-19 and convalescent plasma donors with communication strategies that are by needs. The communication narrative carried out by the task force is that the narrative is used as a message maker to convey information on the handling of Covid-19 and information to donate convalescent plasma to survivors.
Storytelling for storytelling “Klinik Kopi” Yogyakarta Virginia Ayu Sagita; Medi Trilaksono Dwi Abadi; Mochammad Fauzul Haq; Revta Fariszy; Keny Rahmawati
The Indonesian Journal of Communication Studies Vol 16, No 1 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i1.9976

Abstract

The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O'Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator.
Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Revta Fariszy; Virginia Ayu Sagita; Medi Trilaksono dwi Abadi; Rr. Vegasari Adya Ratna
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Abstract

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.
Co-Authors Arika Bagus Perdana Dufadila Yusrin Dwi Abadi, Medi Trilaksono Gabriella Hot Marsondang Simamora Inggit Dwi Prabowo Keny Rahmawati Khuswatun Hasanah Medi Trilaksono Dwi Abadi Medi Trilaksono Dwi Abadi Medi Trilaksono dwi Abadi Mochammad Fauzul Haq Mochammad Fauzul Haq Nadya Alifta Prayudi Prayudi Revta Fariszy Rr. Vegasari Adya Ratna