Articles
<![CDATA[PEMBERDAYAAN IRT PRODUSEN TAHU DI SUDAGARAN, KOTA YOGYAKARTA ]]>
<![CDATA[Adi Soeprapto]]>;
<![CDATA[Didik Indarwanta]]>;
<![CDATA[Sadeli Sadeli]]>;
<![CDATA[Indro Herry Mulyanto]]>;
<![CDATA[Susanta Susanta]]>;
<![CDATA[Keny Rahmawati]]>
<![CDATA[ Dharma: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/dlppm.v3i1.7120
<![CDATA[Small, Micro and Medium Enterprises (MSMEs) face quite complex problems in business development. One of the small businesses engaged in by the Sudagaran community in Yogyakarta is the production of tofu. Entrepreneurs know problems in the fields of production, environment, capital, and also marketing. The Service Team from the Department of Business Administration, FISIP UPN Veterans Yogyakarta collaborated with the Yogyakarta City Baznas and the Yogyakarta City Government to assist and assist SMEs. Empowerment programs that have been carried out have started from the implementation of production layouts, small business financial management, simple financial records, product innovation. packaging, and online-based marketing. Small entrepreneurs feel helped by the service program so that during the Covid-19 pandemic they have alternatives in product marketing.]]>
<![CDATA[PELATIHAN PENJUALAN ONLINE MENGGUNAKAN MARKETPLACE PADA UKM DI BANTUL ]]>
<![CDATA[Keny Rahmawati]]>
<![CDATA[ Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2021): Mei ]]>
Publisher : <![CDATA[Universitas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/dlppm.v2i1.4794
<![CDATA[At this time, information technology, especially the internet, has increased very rapidly. The increasing user of the interney in Indonesia has affected the development of e-commerce in Indonesia, especially the marketplace. One of the biggest marketplace player in Indonesia is Shopee. Based on data obtained form the Department of Cooperatives, MSMEs, and Industry of Bantul, currently there are 141 thousand MSMEs players who are covered by 351 cooperatives in Bantul. One of them is AMBOY (Agro Mirasa Boga Bantul Yogyakarta). The internet is used to help market business ventures through online sales by some cooperative members. However, some of members still sell in the traditional way. The constraint experienced by cooperative members is a lack of literacy regarding the use of the internet. Online sales training using marketplace is the right choice to overcome the obstacles faced by AMBOY Members. In this training, members of AMBOY will be taught how to sell their products in the marketplace in order to develop and expand their market.]]>
<![CDATA[Storytelling for storytelling “Klinik Kopi†Yogyakarta ]]>
<![CDATA[Virginia Ayu Sagita]]>;
<![CDATA[Medi Trilaksono Dwi Abadi]]>;
<![CDATA[Mochammad Fauzul Haq]]>;
<![CDATA[Revta Fariszy]]>;
<![CDATA[Keny Rahmawati]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 16, No 1 (2023): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v16i1.9976
<![CDATA[The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O'Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator.]]>
<![CDATA[Why do we eat halal? Applied the theory of reasoned action in predicting halal food consumption among Indonesian Muslim consumers ]]>
<![CDATA[Rahmawati, Keny]]>;
<![CDATA[Kasih, Puji Handayani]]>;
<![CDATA[Koraag, Satrio Tegar Gunung]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya, Indonesia ]]>
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DOI: 10.26740/bisma.v16n2.p213-239
<![CDATA[This study explores the influence of consumer attitudes, religious beliefs, and health consciousness on purchasing intentions and behaviours towards halal products within Indonesia’s Muslim community. Employing the Theory of Reasoned Action (TRA), this research structured hypotheses to assess how various perceptual and normative factors affect consumer decisions. The research method includes a quantitative survey with PLS-SEM to evaluate relationships between attitudes (consumer attitudes, health consciousness, and religious compliance), intentions, and purchasing behaviours, using a structured questionnaire distributed among 500 participants in Indonesia. Results indicate significant positive associations between consumer attitudes and purchasing intentions, purchase intentions and purchasing behaviours, as well as health consciousness and purchase intentions. Additionally, religious beliefs significantly influence purchase intentions. This research reaffirms the applicability of the TRA in predicting consumer behaviour in culturally sensitive markets. Businesses should ensure all halal products are clearly labelled with a certified halal logo to reassure consumers about the authenticity of the product's halal status and address concerns about ingredients and processing.]]>
<![CDATA[Exploring Influential Factors on Online Groceries Shopping Purchase Intentions Among Customers in Jabodetabek Area ]]>
<![CDATA[Rahmawati, Keny]]>;
<![CDATA[Putri, Dianty Anggraini]]>
<![CDATA[ Jurnal Paradigma Vol 26, No 2 (2022): July 2022 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta ]]>
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DOI: 10.31315/paradigma.v26i2.7498
<![CDATA[This study applied a qualitative approach to investigate the underlying influences on consumers’ online grocery shopping from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Research data were derived from semi-structured in-depth interviews with 10 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ online grocery shopping. Specifically, these findings reported that perceived usefulness, perceived ease of use, perceived risk of COVID-19, social influence, and enjoyable shopping experiences were identified as major drivers for generating consumers’ online purchase intentions. Difficulty in transaction, late delivery, incomplete information, bad packaging, and difficulty with site navigation were factors triggering the gap between online grocery purchase intentions and behaviours These findings will help stakeholders build future policy and suitable strategies to better promote online grocery shopping in the Jabodetabek context. ]]>
<![CDATA[ANALISIS PERTUMBUHAN DIGITAL ENTREPRENEURSHIP STARTUP FINTECH PADA SEGMENTASI PRODUK STUDENT LOAN INDONESIA ]]>
<![CDATA[Zaki, Ahmad]]>;
<![CDATA[Hapsari, Nurul Retno]]>;
<![CDATA[Koraag, Satrio Tegar Gunung]]>;
<![CDATA[Mu'afi, Muhammad Irfan]]>;
<![CDATA[Rahmawati, Keny]]>
<![CDATA[ Jurnal Paradigma Vol 27, No 1 (2023): January 2023 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta ]]>
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DOI: 10.31315/paradigma.v27i1.8991
<![CDATA[AbstrakEra digital memungkinkan pertumbuhan digital entrepreneurship yang merambah segala bidang termasuk dalam bidang pendanaan peer to peer landing. Pertumbuhan ini bisa dilihat dari tumbuhnya startup financial technologi yang membuat segmentasi produk student loan di indonesia. Penelitian ini meneliti faktor-faktor yang membuat pertumbuhan fintech dengan segmentasi produk student loan tumbuh di Indonesia. Penelitian ini termasuk jenis penelitian studi literatur dengan mencari referensi teori yang relevan dengan kasus atau permasalahan yang ditemukan. Studi literatur adalah cara yang dipakai untuk menghimpun data atau sumber-sumber yang berhubungan dengan topik yang diangkat dalam suatu penelitian. Hasil penelitian menemukan bahwa faktor-faktor tersebut adalah peningkatan biaya pendidikan, perubahan model bisnis, faktor kebutuhan pengguna, dan faktor peluang usaha. ]]>
<![CDATA[Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata ]]>
<![CDATA[Eny Endah Pujiastuti]]>;
<![CDATA[Keny Rahmawati]]>;
<![CDATA[Nurul Retno Hapsari]]>;
<![CDATA[Satrio Tegar Gunung Korrag]]>;
<![CDATA[Muhammad Irfan Mu’afi]]>;
<![CDATA[Ahmad Zaki]]>;
<![CDATA[Virginia Ayu Sagita]]>;
<![CDATA[Arif Hervianto]]>
<![CDATA[ Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat ]]>
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DOI: 10.33379/tepiswiring.v3i1.4197
<![CDATA[Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to]]>
<![CDATA[Pendampingan Penyusunan Rencana Komunikasi Strategis GPIB Marga Mulya Yogyakarta sebagai Tempat Ibadah Ramah Wisata ]]>
<![CDATA[Angretnowati, Yuseptia]]>;
<![CDATA[Fariszy, Revta]]>;
<![CDATA[Rahmawati, Keny]]>;
<![CDATA[Lusye Karolus, Meike]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 1 (2024): Maret ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v2i1.748
<![CDATA[Melalui kehadiran gereja di ruang publik yang lebih inklusif diharapkan gereja mengalami berbagai konsekuensi positif. Harapan tersebut tidak hanya mengenai upaya menyuburkan toleransi keberagaman, akan tetapi secara internal dapat berdampak bagi pengembangan sosial, ekonomi, dan budaya bahkan citra positif bagi suatu daerah. Program pengabdian kepada masyarakat ini bertujuan untuk mendampingi GPIB Marga Mulya, Yogyakarta menyusun rencana komunikasi strategis program transformasi gereja menjadi destinasi ramah wisata. Penyusunan rencana komunikasi strategis ini berfokus pada upaya mensistematisasi langkah-langkah komunikatif apa saja yang perlu dilakukan GPIB Marga Mulya. Upaya sistematis tersebut diperlukan untuk mengkoordinasi sumber daya yang dimiliki serta menyusun tindakan komunikatif yang berarti untuk merangkul kembali strakeholder penting, baik itu pemerintah maupun masyarakat untuk menyiapkan gereja ramah wisata. Adapun metode yang digunakan untuk membuat rencana komunikasi strategis GPIB Marga Mulya menuju gereja ramah wisata yang inklusif dan terhubung adalah studi pustaka, wawancara, focus grup discussion, observasi, dan konsultasi pendapat ahli. Setelah berbagai tahap pengumpulan data dilakukan, tim abdimas merumuskan dokumen rencana komunikasi strategis yang akan dimanfaatkan Ketua Majelis Jemaat (KMJ) gereja untuk dikomunikasikan kebijakan ini pada rapat program kegiatan di tingkat majelis jemaat. Selanjutnya hasil dari dokumen rencana strategis ini nantinya juga akan dimanfaatkan untuk menyusun beberapa langkah strategis untuk menjalin komunikasi di level eksternal. ]]>
<![CDATA[Vulnerabilities and risk mitigation in Indonesia’s halal poultry chain: Bridging compliance and practice ]]>
<![CDATA[Kasih, Puji Handayani]]>;
<![CDATA[Rahmawati, Keny]]>;
<![CDATA[Ismianti, Ismianti]]>;
<![CDATA[Astrid Wahyu Adventri Wibowo]]>;
<![CDATA[Hasan Mastrisiswadi]]>
<![CDATA[ OPSI Vol 18 No 1 (2025): OPSI - June 2025 ]]>
Publisher : <![CDATA[Jurusan Teknik Industri, Fakultas Teknologi Industri UPN "Veteran" Yogyakarta ]]>
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DOI: 10.31315/opsi.v18i1.14892
<![CDATA[Halal risk mitigation in certified poultry processing is the focus of this study. The primary objectives are to map the important risk points in the halal poultry supply chain, understand how certification criteria are applied, and evaluate how stakeholder awareness and behaviour affect halal compliance. This research applied a descriptive qualitative approach, leveraging the case study technique through interviews with major stakeholders in the chicken meat supply chain. This research uses source triangulation techniques to validate the data by comparing information from interviews and literature reviews. The findings reveal several critical issues in the halal poultry supply chain, including limited control over halal inputs such as feed and vaccines, and low awareness among farmers regarding halal standards. Inadequate transaction documentation and the unclear halal status of chickens during transfer further compromise compliance. The slaughtering process often does not adhere to shariah requirements, with poor separation between clean and dirty areas, increasing the risk of cross-contamination. Additional concerns include contamination during transportation due to the use of non-designated or unhygienic vehicles, and the absence of halal labelling alongside the use of ingredients from unverified sources.]]>
<![CDATA[Peningkatan Kapasitas Usaha mikro Bunga Mawar Potong di Kecamatan Parongpong Kabupaten Bandung Barat ]]>
<![CDATA[Kania, Trisa Nur]]>;
<![CDATA[Patimah, Siti]]>;
<![CDATA[Rahmawati, Keny]]>;
<![CDATA[Yudiansyah, Yudis]]>;
<![CDATA[Amienulloh, Azka]]>
<![CDATA[ Jurnal Pengabdian Sosial Vol. 2 No. 9 (2025): Juli ]]>
Publisher : <![CDATA[PT. Amirul Bangun Bangsa ]]>
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DOI: 10.59837/qjq7p624
<![CDATA[Tujuan yang menjadi luaran dari kegiatan Pengabdian ini yaitu untuk mendorong rasa percaya diri pelaku usaha mikro bunga mawar potong agar tetap dapat menjalankan usahanya, di tengah rasa pesimis Mitra akibat menurunnya jumlah penjualan bunga mawar potong sejak musim covid-19 melanda Indonesia pada awal tahun 2020. Aktivitas Pengabdian ini dilakukan setelah melakukan wawancara dan observasi secara objektif sehingga Tim pengabdian menggunakan metode yang sesuai dengan kebutuhan Mitra, yaitu mencakup hal-hal sebagai berikut : 1). Menyampaikan penyuluhan, pelatihan dan pendampingan kepada pelaku usaha dalam hal pembuatan laporan keuangan sederhana , 2). Fasilitasi mesin pompa air yang sudah rusak dan selang air plastik yang sudah lusuh. 3). Fasilitasi desain dan pencetakan serta pemasangan spanduk bunga mawar potong serta pemasangan spanduk di depan rumah Mitra. Hasil kegiatan pengabdian menunjukkan bahwa Mitra menjadi paham mengenai laporan keuangan sederhana dalam aktivitas usahanya serta memiliki alat bantu utama guna memperlancar produksi bunga mawar di kebun. Selain itu Mitra juga memiliki media promosi yang dapat menambah peluang pemesanan bunga mawar potong secara langsung kepada Mitra melalui spanduk yang baru dipasang pada saat kegiatan pengabdian dilaksanakan.]]>
