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All Journal Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Managere: Indonesian Journal of Educational Management
Irawati Irawati
Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia
Humanities Education Languange, Linguistic, Communication & Media

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Technical Competence Of Madrasah Administrative Personnel In Managing Web-Based Information Systems Abdul Rahman Aulia; Irawati Irawati; Rini Setyaningsih
At-Tarbiyat Vol 6 No 2 (2023): Islamic Education In Indonesia
Publisher : Institut Agama Islam An-Nawawi Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37758/jat.v6i2.690

Abstract

This research aimed at finding out how administration staff did their technical competences in managing web-based information systems at State Islamic Senior High School 3 Pekanbaru. The foci of this research were 1) “how was the management of web-based information systems at State Islamic Senior High School 3 Pekanbaru?”, and 2) “how was the implementation of the technical competences of administration staff in managing web-based information systems at State Islamic Senior High School 3 Pekanbaru?”. It was qualitative descriptive research. Interview, observation, and documentation were the techniques of collecting data. The data in this research were analyzed with the steps—data collection, data reduction, data display, drawing conclusions, and verification. The object was the technical competences of administration staff in managing web-based information systems at State Islamic Senior High School 3 Pekanbaru. The subjects of this research were administration staff at State Islamic Senior High School 3 Pekanbaru. The informants in this research were the head of administration staff and 1 administration staff in the computer data center field as the main informants. The research findings indicated that, web-based information system management was carried out by system planning, system design, system implementation, system control, and system maintenance. In the management of web-based information systems at State Islamic Senior High School 3 Pekanbaru, administration staff carried out their technical competencies—working based on the task field of computer data center, and being skilled in using hardware and web-based information system software. Based on the findings obtained, it was necessary to improve work procedures, it could be with the existence of a clear standard operational procedure, in term of managing web-based information in Islamic schools. To the government, the ministry of religion in the field of Islamic school education and staff was necessary to consider the simplification of the web-based information service system based on the functions and objectives of the information system implemented for efficiency and benefit of technology in educational administration.
From Promotion to Strategic Branding: Educational Service Marketing Management in Building Madrasah Brand Image Merrina Ulfa; Irawati Irawati; Rini Setyaningsih; Umar Faruq; Edi Iskandar
Managere: Indonesian Journal of Educational Management Vol. 8 No. 2 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v8i2.2191

Abstract

This study aims to examine how educational service marketing management builds the brand image of Madrasah. Increasing competition among educational institutions requires madrasahs to communicate institutional values, service quality, and religious identity more strategically. However, many schools still conduct promotion incidentally, without integrated branding and continuous evaluation. This study used a qualitative descriptive approach with purposive site and informant selection. Data were collected through interviews, observation, and documentation, then analyzed through data reduction, data display, and conclusion drawing. The findings reveal that the madrasah applies structured marketing through planning, implementation, and supervision. Marketing activities involve principals, teachers, staff, and students through brochures, school visits, banners, community interaction, and social media. Nevertheless, digital media is still used mainly for documentation rather than strategic brand storytelling. The study also found that affordable tuition, competent teachers, strategic location, and a clean religious environment strengthen public trust and positive perception. Meanwhile, limited facilities, increasing competition, and weak digital branding constrain marketing effectiveness. This study contributes to educational marketing literature by showing that madrasah brand image emerges from integrated communication, service quality, and Islamic institutional culture.
Co-Authors Abdul Rahman Aulia Edi Iskandar Merrina Ulfa Rini Setyaningsih Rini Setyaningsih Umar Faruq