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All Journal Jurnal Syntax Transformation Indo-Fintech Intellectuals: Journal of Economics and Business
Saparuddin Saparuddin
Universitas Negeri Jakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Product Quality, Promotion, Price, Trust and Purchase Decisions on Consumer Loyalty at PT. X Maman Nur Saman; Christian Wiradendi Wolor; Saparuddin Saparuddin
Jurnal Syntax Transformation Vol 4 No 9 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i9.817

Abstract

Increasingly intense competition between product provider institutions recently is not only caused by globalization. But more because customers are getting smarter, price conscious, more demanding, less forgiving, and approached by many products. Consumer loyalty is an important factor in maintaining existence in market competition, increasing sales and as a step in purchasing decisions and to achieve goals. This study uses quantitative methods. The aim is to determine customer loyalty and purchase decisions as intervening variables. The research sample is all consumers at PT X with a total sample of 150 respondents. The data analysis method used in this study is SPSS and also Smart PLS version 3. The results of this study indicate product quality, promotion, price, significant trust in purchasing decisions. as well as a significant purchase decision on customer loyalty.
Peran Artificial Intelligence (AI) dalam Proses Pengambilan Keputusan terhadap Kinerja Organisasi: Analisis SLR Hendrian Hendrian; Dedi Purwana; Saparuddin Saparuddin; Puji Wahono
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1295

Abstract

The purpose of this research is to analyze the role of AI in decision-making on organizational performance. The method used is qualitative with secondary data. The data used is metadata on documents found on the Scopus website. The data was analyzed by the SLR method. The results of this study show that AI can help identify potential solutions by predicting the problems being studied by testing various variables and conditions in the simulation of organizational activities. AI can also improve performance through integration in decision-making.  However, not all roles performed by humans should be handled by AI, such as customer service. The use of AI agents as public service operators compared to human operators has a negative impact on the perception of the mutuality of public control in the organization-public relationship
Co-Authors Christian Wiradendi Wolor Hendrian Hendrian Maman Nur Saman Puji Wahono Purwana E.S., Dedi