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All Journal Jurnal Adijaya Multidisiplin Journal of Economic Education and Entrepreneurship Studies Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Media Akademik (JMA) Jurnal Ekonomi Bisnis dan Kewirausahaan Fundamentum: Jurnal Pengabdian Multidisiplin Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vembri Aulia Rahmi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Perencanaan Ulang Usaha Pelaku UMKM Kecamatan Sidayu, Kabupaten Gresik Hadi Ismanto; Vembri Aulia Rahmi
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1726

Abstract

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.
ANALISIS SWOT TERHADAP STRATEGI PENGEMBANGAN USAHA OTAK -OTAK BANDENG BAKAR HJ LAILA Sabrina Nurhaliza; Vembri Aulia Rahmi; Aries Kurniawan
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 4 (2025): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ajjf8w46

Abstract

Traditional culinary businesses have significant potential in the MSME sector, one of which is Hj. Laila's Grilled Milkfish Otak-Otak in Gresik. This study aims to analyze business development strategies using a qualitative approach with a case study method. Data collection techniques included in-depth interviews, observation, and documentation, with informants from the owner, employees, and customers. A SWOT analysis was used to identify the business's strengths, weaknesses, opportunities, and threats. Results indicate that the main strengths lie in product quality and customer loyalty, while weaknesses include limited human resources and seasonal raw materials. Opportunities include the increasing demand for regional souvenirs and the potential for digital marketing, while threats stem from competition from similar businesses. The implemented development strategies include packaging innovation, product diversification, improved customer service, and market expansion. These findings are expected to serve as a strategic reference for culinary MSMEs in developing sustainable development strategies.
Pelatihan dan Pendampingan “Penguatan Nilai – Nilai Pemasaran dan Kewirausahaan pada Siswa Putri SMK Taruna Jaya” Vembri Aulia Rahmi; Ifahda Pratama Hapsari; Hadi Ismanto; Beni Dwi Komara
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 1 (2025): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i1.642

Abstract

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches students how to carry out marketing activities. Meanwhile, understanding entrepreneurship teaches students to interpret the business process and changing the value of an object or material into benefits. Socialization by introducing methods, tools for marketing. The development of the digital world provides opportunities to take advantage of available opportunities by using digital devices. Female students' understanding of marketing values in the digital era supports teaching and learning activities and students become responsive to environmental changes and are able to utilize digital devices for useful information. Entrepreneurial values teach students to do innovative things. Apart from technological developments in implementing marketing values and entrepreneurial practices, through lectures on how to wisely use digital media. Guidance to students regarding positive activities, such as product marketing and creativity upholds an entrepreneurial culture in schools.
Start Up Talk to Entrepreneur: Merubah Mindset Shift dari Follower Menjadi Owner Hadi Ismanto; Vembri Aulia Rahmi; Muhammad Rosyihuddin
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 1 (2026): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i1.2783

Abstract

This Community Service (PkM) activity was implemented in the form of an entrepreneurship seminar. This seminar strategically raised the theme "Changing the Mindset Shift from Follower to Owner", with the crucial aim of facilitating a paradigm shift in participants from mere passive consumers or followers to active and empowered business owners (owners). The implementation of PkM is based on the reality of the high unemployment rate among educated people and the urgency of global economic challenges that demand mental transformation and strengthening of practical skills. The main target group of this activity included students of entrepreneurship study programs from various universities in East Java as well as representatives of Micro, Small, and Medium Enterprises (MSMEs) operating in the Gresik area, ensuring the relevance of the material to academic and practical needs. This seminar featured two credible expert speakers in the field of entrepreneurship. The implementation method focused on interactive delivery of material, followed by a focused discussion session to maximize knowledge absorption. The results achieved showed a significant increase in understanding among participants, not only regarding the importance of instilling an entrepreneurial mindset but also mastery of practical aspects of business, including digital marketing implementation strategies and concrete steps in starting or developing a business unit. Through this intervention, PkM is expected to be able to provide a real contribution to accelerating the creation of new, innovative entrepreneurs and strengthening the sustainable entrepreneurial ecosystem in East Java
DIVERSIFIKASI PAKAN TERNAK TANPA NGARIT MENGGUNAKAN METODE SILASE DI DESA BANYULEGI, KECAMATAN DAWARBLANDONG, KABUPATEN MOJOKERTO Dimas Adjei Prayogo; Intan Nur Azizi Rohmah; Hadi Ismanto; Rohmatin Agustina; Vembri Aulia Rahmi
Jurnal Media Akademik (JMA) Vol. 4 No. 4 (2026): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/gswqjb37

Abstract

Program Kuliah Kerja Nyata (KKN) Program Studi Agribisnis tentang Diversifikasi Pakan Ternak Tanpa Ngarit Menggunakan Metode Silase telah dilaksanakan di Desa Banyulegi, Kecamatan Dawarblandong, Kabupaten Mojokerto. Program ini bertujuan untuk memberikan pemahaman dan wawasan kepada peternak mengenai alternatif pakan ternak sapi yang lebih efisien, ekonomis, dan berkelanjutan. Metode silase dipilih sebagai teknik pengawetan pakan hijauan yang mampu menyediakan pakan berkualitas sepanjang tahun, khususnya pada musim kemarau ketika ketersediaan hijauan segar terbatas. Kegiatan dalam program ini difokuskan pada penyuluhan kepada para peternak, dengan metode penyampaian materi secara langsung oleh pemateri. Penyuluhan dilakukan melalui penjelasan lisan, diskusi interaktif, serta tanya jawab bersama para peternak, sehingga tercipta komunikasi dua arah yang lebih aktif dan mudah dipahami. Melalui kegiatan penyuluhan ini, peternak memperoleh tambahan pengetahuan dan pemahaman mengenai pentingnya inovasi dalam manajemen pakan ternak. Program ini diharapkan dapat menjadi langkah awal dalam mendorong penerapan metode silase sebagai solusi  alternatif untuk meningkatkan efisiensi pakan dan mendukung keberlanjutan peternakan sapi di Desa Banyulegi.
Co-Authors Abdullah Mujaddid Achmat Faridzi Alief Gymnastiar, Muhammad Amaliyah Zahrotul Ikhsani Aries Kurniawan Beni Dwi Komara Dimas Adjei Prayogo Hadi Ismanto Ifahda Pratama Hapsari Intan Nur Azizi Rohmah Ivana Thynaba Nareza Klarista Mayang Sari Muhammad Razzaq Yogie Setiawan Muhammad Rosyihuddin Nur Muhammad Qolbi Rizky Amalya Noer Elfrida Robi’atul Adawiyah Bukhori Rohmatin Agustina Sabrina Nurhaliza Silvia Salsabilah