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All Journal Jurnal Pariwisata Vokasi ACTIVE: Journal of Physical Education, Sport, Health and Recreation
Gilang Pratama Putra
Universitas Pendidikan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS STORE ATMOSPHERE DAN PROMOTION YANG BERPENGARUH TERHADAP REVISIT INTENTION DI THELAPAN COFFEE BANDUNG Nur Ummu Syalamah Pratami; Caria Ningsih; Gilang Pratama Putra
JURNAL PARIWISATA VOKASI Vol 4 No 1 (2023): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v4i1.61

Abstract

This research aims to find out how the impact of Store Atmosphere and promotion on revisit intention at Thelapan Coffee Bandung. Store Atmosphere is a series of atmosphere experiences that are felt by consumers from the first time they come to the coffee shop until they finish enjoying the dishes and the atmosphere at the coffee shop. While promotion is an activity to attract consumers to come or intend to come back so that a transaction can occur. The independent variable (X1) is store atmosphere which has 4 elements including store layout, exterior, general interior, and interior display (Berman and Evan, 2015), then the independent variable (X2) is promotion, promotion has 6 dimensions, including advertising, personal selling, sales promotion, public relations, word of mouth, and direct marketing (Ailijaa F R et al., 2020). The dependent variable (Y) in this research is revisiting intention with dimensions of revisit propensity, revisit willingness, and revisit probability shortly (Zhang et al., 2018). This study uses quantitative and explanatory survey methods, in this study, 100 respondents had transacted at Thelapan Coffee Bandung. The data processing technique uses validity and reliability tests, classical assumption tests, and multiple linear regression tests with f test (simultaneous), and t-test (partial). The results of the study simultaneously show that store atmosphere and promotions have a significant effect on revisit intentions. And the results partially show that store atmosphere has no significant effect, while promotion has a significant effect on revisit intentions.
Analysis of the Potential and Challenges of Nature-Based Sport Tourism in West Java Gilang Pratama Putra; Enjang Yusup Ali; Dalia Susilawati
ACTIVE: Journal of Physical Education, Sport, Health and Recreation Vol. 14 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/active.v14i2.28279

Abstract

West Java is endowed with diverse natural landscapes—mountains, rivers, and forests—that offer strong potential for the development of sport tourism. As interest in nature-based and adventure tourism grows, especially among younger generations, the region has an opportunity to foster innovative and sustainable tourism models. This study adopts a descriptive qualitative approach to explore perceptions and challenges related to sport tourism in West Java. The research involved university students with a demonstrated interest in tourism and sports, selected for their responsiveness to emerging travel trends. Data were collected through questionnaires focusing on two key dimensions: natural potential and development challenges. Findings show that students generally view West Java as highly suitable for sport tourism, citing its natural richness and varied landscapes. However, several obstacles were identified, including inadequate infrastructure, limited safety regulations, and weak digital promotion. These challenges suggest the need for a more integrated strategy that aligns environmental potential with institutional and promotional support. Strengthening both ecological and managerial aspects will be essential in positioning sport tourism as a prominent driver of regional development and identity in West Java. 
Co-Authors Ali, Enjang Yusup Caria Ningsih Dalia Susilawati Nur Ummu Syalamah Pratami