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All Journal Kalianda Halok Gagas Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Innovative and Creativity Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Hwihanus
Universitas 17 Agustus 1945 Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Kalianda Halok Gagas

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Analysis of the Effect of Recruitment, Management Efforts, Selection Criteria and Service Quality on Organizational Productivity with Employee Improvement as a Moderation Variable Surya Bakti; Hwihanus
KALIANDA HALOK GAGAS Vol. 6 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52655/khg.v6i2.78

Abstract

Organizational productivity is certainly inseparable from the influence of employee recruitment, how management efforts include various policies and practices implemented by managers in an effort to improve employee performance and productivity, selection criteria refer to attributes or characteristics used to select new employees in the recruitment process, then the quality of service with the support of employee improvement. The purpose of this study is to prove the influence of recruitment, management efforts, selection criteria and also the quality of servants on organizational productivity. The second objective is to determine the effect of employee improvement on organizational productivity. This research design uses a quantitative research approach with primary data sources. The population of this study was teachers and employees of SMP – SMA Yayasan Mutiara Ilmu Kisaran as many as 60 respondents. This research analysis technique uses path analysis with the help of SmartPLS software Decision making in this study uses a P-Value value with a significance value of 0.05 with assumptions if the P-Value < 0.05 is declared to have a significant effect on each research variable with a P-Value value of 0.5198558. The results of this study prove that the effect of recruitment has a positive and significant effect on organizational productivity, and does not have a positive and significant effect on employee improvement. Management's efforts have no effect on organizational productivity and on the contrary have a positive effect on employee improvement. Selection criteria have a positive and significant effect on organizational productivity and selection criteria do not affect employee improvement. Service quality has a positive and significant effect on organizational productivity and service quality also has a positive and significant effect on employee improvement.
CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER VALUE AND PRODUCT QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION: LITERATURE STUDY Ni Nyoman Padang Cakra Binaraesa; Hwihanus
KALIANDA HALOK GAGAS Vol. 6 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

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Abstract

Customer Relationship Management (CRM) and Customer Value can be used as a tool to increase customer satisfaction while still paying attention to product quality and paying attention to dynamic customer desires. This study uses a qualitative descriptive analysis literature study approach. This study reviews the 47 articles obtained and as many as 30 selected scientific articles with a focus on the period 2018 to 2022. The results of this study are having good relationships with customers in the long term, and applying the concept of Customer Relationship Management (CRM), Customer Value which provides value benefits and perceived by consumers and paying attention to product quality will have an impact on company profits by having satisfied consumers.
Co-Authors Ari Setyo Wati Dwi Fitrianti Dyah Putri Agustin Febrian Dimas J. Wibowo Ifani Kristiana Greta Calosa Marcella Aullia Jayadi Maria Yovita R. Pandin Naufal Gama Ni Nyoman Padang Cakra Binaraesa Nina Marta Nuryani Karim Raditya Yuniar Alfani Pratama Surya Bakti Titin Wahyuni Titing Purwanti Tri Ratnawati