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All Journal Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Policy Brief Pertanian, Kelautan, dan Biosains Tropika Bata Ilyas Educational Management Review
Hermawan Wana
School Of Vocational Studies - IPB University
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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DEVELOPMENT STRATEGY FOR THE WARSO UNGGUL GEMILANG BUSINESS USING THE BUSINESS MODEL CANVAS Ayutyas Sayekti; Selvy Alfionita; Hermawan Wana
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 5 No 2 (2023): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v5i2.237

Abstract

Warso Unggul Gemilang is an agribusiness specializing in free- range chicken breeding in Bogor Regency, West Java. The demand for Day Old Chickens (DOC) from regions outside Java creates opportunities for Java-based businesses to supply DOC. However, as a medium-scale company, Warso Unggul Gemilang has yet to fully utilize Industry 4.0 advancements for efficiency due to underutilized technology and workforce shortages. Sales primarily depend on WhatsApp, causing inconsistent harvest targets. Recording activities also need more optimal technology. A development strategy using the Business Model Canvas and income statement analysis is required to address these issues for optimal and sustainable results. Digitization involves using Google Forms and Microsoft Excel for recording while marketing is improved through active social media engagement, using Facebook’s marketplace features, Facebook ads, company websites, and marketplaces. The benefits include improved management activities, efficiency, and effectiveness in the competitive landscape. These efforts increased the receipts and the return R/C (return cost) ratio.
Akselerasi Produksi Bisnis Pisang Cavendish di Indonesia dalam Memenuhi Permintaan Ekspor Wana , Hermawan; Sayekti, Ayutyas
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 6 No 3 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0603.1012-1018

Abstract

Produksi pisang Cavendish dalam negeri belum dapat memenuhi seluruh permintaan kebutuhan ekspor luar negeri walaupun dilakukan oleh perusahaan-perusahaan besar yang ada di Indonesia seperti PT. Great Giant Pineapple atau Great Giant Food. Apabila permintaan kebutuhan ekspor ini dapat dipenuhi maka dapat menambah devisa negara, selain dengan berkolaborasi dengan koperasi petani diberbagai daerah dapat mengembangkan perekonomian daerah dan kesejahteraan para petani. Adanya keterbatasan lahan perusahaan dan melihat peluang ini, maka Kementerian Koordinator Bidang Perekonomian melalui program “Pengembangan Hortikultura Berorientasi Ekspor” suatu program kegiatan kerjasama antara pemerintah pusat, pemerintah daerah, perusahaan swasta, dan para petani. Program ini diharapkan dapat meningkatkan produktivitas, kualitas, dan kontinuitas produksi pisang, sehingga dapat memenuhi permintaan pisang Cavendish dalam negeri dan luar negeri. Great Giant Food (GGF) di Lampung melalui skema Creating Share Value melakukan kerja sama kemitraan dengan petani atau koperasi petani dan pemerintah daerah atas dasar pemberdayaan dan asas saling menguntungkan dalam hal budidaya dan pemasaran tanaman pisang Cavendish. Pada subsistem hulu perusahaan menyediakan bibit pisang yang bermutu. Pada subsistem on farm, perusahaan pengadaan pendampingan budidaya, pemeliharaaan sehingga didapatkan hasil panen yang berkualitas. Pada subsistem hulu, perusahaan membantu proses pemasaran dan penjualan. Program ini dijalankan di tingkat nasional dengan mereplikasi dan memberikan contoh bagi daerah yang telah berhasil menjalankan program ini. Adapun daerah yang berhasil menjalankan kemitraan PT. GGF dengan para petani di daerah kabupaten Jembrana Bali pada Desember 2019, kabupaten Blitar di Jawa Timur dan kabupaten Bener Meriah. Program ini dikoordinasikan oleh Kemenko Perekonomian, Pemerintah Daerah dan PT. GGF sehingga akan terjadi integrasi vertikal, intergrasi horizontal , begitu pula akan terjadi efisiensi produksi, efisiensi alokatif, dan efisiensi teknis, sehingga kesejahteran petani dan devisa akan meningkat Jadi kemakmuran negera dengan pertambahan devisa dan kesejahteran para petani dapat tercapai dengan sekaligus.
Peningkatan Produktivitas Leucophyllum frutescens Melalui Metode Stek Greenhouse pada Hara Nursery Lestari, Amanda Dwi; Wana, Hermawan
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4358

Abstract

This study aims to analyze the increase in productivity of Leucophyllum frutescens through the greenhouse cutting method and its impact on the financial performance of Hara Nursery. Hara Nursery faces problems in the sale of Leucophyllum frutescens plants, where market demand cannot be met optimally and the production process is inefficient. To address these issues, the greenhouse cutting method was applied as a solution to improve plant productivity. Based on the results of a one-sample Z test, this method showed an effectiveness increase with a success rate of 64%, 14% higher than the company’s standard of 50%. Additionally, financial analysis showed significant increases in the company’s revenue and profit after the business development. Revenue increased from IDR 144,000,000 to IDR 300,000,000, while profit rose from IDR 52,044,348 to IDR 126,932,395. Based on the R/C ratio analysis, this business is considered feasible and profitable with the R/C ratio increasing from 1.6 to 1.9 after the business development. ROI analysis shows an 18% improvement after additional investment. The results of this study suggest that Hara Nursery continue and expand the use of the greenhouse cutting method as an effective investment strategy to increase productivity and profitability sustainably.
DEVELOPMENT STRATEGY FOR THE WARSO UNGGUL GEMILANG BUSINESS USING THE BUSINESS MODEL CANVAS Sayekti, Ayutyas; Alfionita, Selvy; Wana, Hermawan
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 5 No. 2 (2023): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v5i2.237

Abstract

Warso Unggul Gemilang is an agribusiness specializing in free- range chicken breeding in Bogor Regency, West Java. The demand for Day Old Chickens (DOC) from regions outside Java creates opportunities for Java-based businesses to supply DOC. However, as a medium-scale company, Warso Unggul Gemilang has yet to fully utilize Industry 4.0 advancements for efficiency due to underutilized technology and workforce shortages. Sales primarily depend on WhatsApp, causing inconsistent harvest targets. Recording activities also need more optimal technology. A development strategy using the Business Model Canvas and income statement analysis is required to address these issues for optimal and sustainable results. Digitization involves using Google Forms and Microsoft Excel for recording while marketing is improved through active social media engagement, using Facebook’s marketplace features, Facebook ads, company websites, and marketplaces. The benefits include improved management activities, efficiency, and effectiveness in the competitive landscape. These efforts increased the receipts and the return R/C (return cost) ratio.
Peningkatan Kapasitas KWT Ciharashas melalui Pelatihan Branding, Keuangan Sederhana, dan Digital Marketing Berbasis Teknologi Digital Sayekti, Ayutyas; Sastrawan, Uding; Kuntari, Wien; Wana, Hermawan; Firhani R, Liisa; Adila, Jihan Zakia
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6287

Abstract

This community service program aims to enhance the capacity of members of the Ciharashas Women Farmers Group (KWT Ciharashas) through integrated training covering branding, basic financial recording, and digital marketing. As a women-led rural business group, KWT Ciharashas produces processed products with high economic potential but faces challenges in business management, particularly in developing brand identity and utilizing digital platforms for marketing. The training employed a participatory approach, ensuring that participants not only understood the theoretical concepts but also acquired practical skills applicable to their business activities. The results indicate significant improvements in participants’ ability to conduct daily financial recording, calculate production costs, and determine selling prices accurately. Additionally, members began using digital platforms such as WhatsApp Business and Instagram to promote their products, resulting in broader market reach. The program also fostered collaboration among participants through the formation of a digital promotion team. Overall, the training successfully strengthened managerial literacy and entrepreneurial capabilities among KWT members, contributing to the group’s competitiveness in a technology-driven market environment. Continued mentoring is recommended to ensure sustainable implementation of the training outcomes in the business activities of KWT Ciharashas.
Analisis Nilai Tambah Limbah Kulit Tanduk Kopi Menjadi Pupuk Organik Cair Mila Ambar Sari; Hermawan Wana
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3839

Abstract

Peningkatan produksi kopi di Kabupaten Bogor menyebabkan bertambahnya limbah kulit tanduk kopi yang berpotensi mencemari lingkungan apabila tidak dimanfaatkan secara optimal. Limbah ini memiliki kandungan bahan organik yang dapat diolah menjadi pupuk organik cair yang bernilai ekonomi. Penelitian ini bertujuan untuk menganalisis nilai tambah pengolahan limbah kulit tanduk kopi menjadi pupuk organik cair menggunakan metode Hayami dengan pendekatan deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa pengolahan 20 kg limbah menghasilkan 44 liter pupuk organik cair dengan nilai tambah sebesar Rp51.730/kg dan rasio nilai tambah 94%. Keuntungan yang diperoleh mencapai Rp43.230/kg dengan tingkat keuntungan 84%. Hasil tersebut menunjukkan bahwa usaha pengolahan limbah kulit tanduk kopi menjadi pupuk organik cair layak dikembangkan sebagai alternatif usaha agribisnis yang mendukung pertanian berkelanjutan.
Co-Authors Alfionita, Selvy Firhani R, Liisa Jihan Zakia Adila Kuntari, Wien Lestari, Amanda Dwi Mila Ambar Sari sayekti, ayutyas Selvy Alfionita Uding Sastrawan