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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN MANDAR: Management Development and Applied Research Journal JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Eduvest - Journal of Universal Studies Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat
Asri Hidayati
Politeknik Negeri Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Social Sciences

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ANALISIS PENGARUH RETURN ON INVESTMENT (ROI), RETURN ON EQUITY (ROE), RATE OF RETURN (ROR), DAN PROFIT MARGIN TERHADAP CASH DEVIDEN PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA B51109010, Asri Hidayati
Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE) Vol 2, No 1 (2013): Jurnal Mahasiswa Akuntansi
Publisher : Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of pharmacy companies have given significant effect to the economic growth in Indonesia. Together with this opportunity, it will clearly influence the investors to take decision in investing. In investing, what is most expected by the investors is the Capital Gain and Devidend. The number of Capital Gain and Devidend will be influenced by the number of investment which is made by the investors toward the invested company. Cash dividend is a kind of the most common dividend payment which is paid to the shareholders. This cash dividend is influenced by some factors; external and internal factors. The purpose of this research is to find out the influence of Return on Investment (ROI), Return on Equity (ROE), Rate of Return (ROR), and Profit Margin toward Cash Dividend on the pharmacy company which is registered in Indonesia Stock Exchange. In this research, the analyzed company is the registered pharmacy company in Indonesia Stock Exchange which 5 years lately has done the division of cash dividend, since 2007 until 2011. Based on the result of research by using the SPSS for Windows 19.0 computer program, shows that if the use of independent variable is in form of Return on Investment, Return on Equity, Rate of Return and Profit Margin, so in this classical assumption test there is one unfulfilled test; the multicollinearity test. There is a multicollinearity symptom between the Return on Investment variable and Return on Equity. In order to get the unbiased result, so the new multiple regression models have been made by getting out the Return on Equity variable because it has a smaller t- count than the t- count of Return on Investment. It shows that the Return on Investment variable has stronger influence on Cash Dividend than the Return on Equity variable. All in all, based on the new multiple regression models, it has been concluded that Return on Investment, Rate of Return and Profit Margin partially or simultaneously have a significant influence toward Cash Dividend on the pharmacy company which is registered in Indonesia Stock Exchange. Return on Investment, Rate of Return, and Profit Margin have 45.1 percent influence on Cash Dividend, while 54.9 percent is influenced by other factors. Keywords : Return on Investment, Return on Equity, Rate of Return, Profit Margin, Cash Deviden
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN RESIDENCE BORNEO KHATULISTIWA PADA PT. ARFIZ KARYA TRITAMA Adiyath Randy Yudi Mamase; Asri Hidayati; Magdalena Depriyani
JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Vol. 4 No. 1 (2023)
Publisher : JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38062/jpab.v4i1.451

Abstract

Salah satu kegiatan supaya tercapainya keberhasilan pemasaran yakni perusahaan harus meningkatkan promosinya. Kegiatan promosi ini ialah komunikasi perusahaan dengan konsumen yakni dapat dilakukan dengan beberapa cara yang disebut dengan bauran promosi. Tujuan penelitian ini untuk mengetahui Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Perumahan Residence Borneo Khatulistiwa Pada PT. Arfiz Karya Tritama. Jenis penelitian ini adalah penelitian deksriptif dengan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 30 responden Perumahan Residence Borneo Khatulistiwa. Analisis data dalam penelitian ini menggunakan analisis regresi linear berganda yang dikelola mengguanakan SPSS versi 25. Hasil penelitian secara parsial menunjukkan bahwa variabel advertising dan public relation yang berpengaruh secara signifikan terhadap keputusan pembelian. Secara simultan, hasil penelitian menunjukkan bahwa Bauran promosi berpengaruh terhadap keputusan pembelian sebesar 38 %, sedangkan sisanya 62 % dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini.
PEMANFAATAN FOOD DELIVERY E-COMMERCE UNTUK PENINGKATAN STRATEGI PEMASARAN DAN PENJUALAN UMKM MUARA RIZKI PONTIANAK Adiyath Randy Yudi Mamase; Asri Hidayati; Magdalena Depriyani
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1086

Abstract

Perdagangan menggunakan media internet merupakan peluang usaha yang menjanjikan. Kemudahan proses transaksi dan dukungan teknologi membuat perdagangan menggunakan media internet berkembang pesat. Food Delivery E-Commerce merupakan salah satu media internet yang sering digunakan masyarakat dalam melihat dan membeli produk makanan serta minuman. Terjadinya pergeseran perilaku belanja pada masyarakat merupakan tantangan sekaligus peluang bagi para pelaku UMKM di Indonesia. Sektor bisnis UMKM ini tidak boleh lagi terjebak pada pola-pola lama dalam mengembangkan usahanya. Sayangnya, dari survei yang dilakukan Kementerian Koperasi dan UMKM menyatakan sekitar 36 persen pemilik UMKM belum melek komputer dan internet, 12 persen pemilik UMKM menggunakan komputer dan internet untuk bisnis, dan hanya 6 persen saja pemilik UMKM yang sukses berbisnis online. Berdasarkan permasalahan tersebut, tujuan yang ingin dicapai adalah membantu usaha UMKM Muara Rizki Pontianak dalam membantu untuk memasarkan dan menjual produk makanan dan minumannya di Food Delivery E-Commerce. Pelatihan yang diselenggarakan oleh Tim PPM Jurusan Administrasi Bisnis Polnep ini dapat terlaksana berkat kerjasama yang baik dengan ketua dan anggota UMKM Muara Rizky. Pemateri dalam pelatihan ini adalah para dosen anggota Tim PPM Jurusan Administrasi Bisnis Polnep. Metode yang digunakan terdiri dari tiga tahapan, pertama persiapan, kedua pelaksanaan dan ketiga adalah evaluasi. Hasil dari kegiatan adalah peserta yang merupakan anggota UMKM Muara Rizky meningkat pengetahuannya mengenai Food Delivery E-Commerce, hal itu ditunjukkan dari hasil pretest dan posttest.
PEMANFAATAN DIGITAL MARKETING BAGI GREENPRENEUR DI DESA PUNGGUR BESAR KABUPATEN KUBU RAYA Lubis, Laila Nurfitrah; Siallagan, Debbie Yuari; Prestoroika, Era; Yudimamase, Adiyath Randy; Hidayati, Asri; Depriyani, Magdalena; Sari, Eka Mustika
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3567

Abstract

Punggur Besar Village in Kubu Raya Regency, West Kalimantan, holds significant potential in both its local resources and flagship products, one of which is plates made from areca palm sheaths. The village's Greenpreneurs focus on environmentally conscious entrepreneurship, contributing positively to the environment while also addressing economic opportunities arising from environmental challenges. However, these Greenpreneurs still face obstacles in implementing digital marketing due to limited understanding and skills in utilizing information technology, as well as a lack of knowledge about e-commerce platforms that can be used to market their products. They have yet to incorporate the use of websites, social media, or other online marketing tools in their sales efforts. This Community Service Program (PKM) aims to equip Greenpreneurs with knowledge and skills in digital marketing to promote their products, offering practical training that can be applied within the Greenpreneur community. The methods used in this PKM include training and lectures from experts, discussions, brainstorming, and assistance throughout the activity. Participants benefit by gaining a deeper understanding of digital marketing and applying it to product promotion, leading to increased business revenue and empowering the community to leverage digital technology for business growth
Implementasi Metode SOSTAC Pada Strategi Digital Marketing (UMKM Coklat VIP Pontianak) Mamase, Adiyath Randy Yudi; Hidayati, Asri; Depriyani, Magdalena
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4343

Abstract

Penelitian ini bertujuan untuk mendesain model metode SOSTAC dan implementasinya dalam mempromosikan bisnis melalui digital marketing di UMKM (Usaha Mikro, Kecil, dan Menengah) Coklat VIP sehingga dapat memperluas pemasaran dan meningkatkan profitabilitas. Konsep dalam penelitian ini adalah metode SOSTAC. Dalam metode SOSTAC terdapat 6 siklus yaitu Situation analysis, Objectives, Strategy, Tactics, Actions, Control. Pada penelitian ini penulis menggunakan metode penelitian yang meliputi teknik pengamatan (observasi), teknik wawancara (interview), dokumentasi, dan studi pustaka. Dari hasil tes yang telah dilakukan pada penelitian ini maka dapat disimpulkan bahwa dengan biaya yang dikeluarkan untuk melakukan kampanye di facebook dan Instagram yang ekonomis sebesar Rp. 3.600.000, dalam periode 3 bulan dapat menghasilkan profit pertumbuhan jangkauan pada sosial media UMKM (Usaha Mikro, Kecil, dan Menengah) Coklat VIP sehingga pemasaran menjadi lebih luas dan meningkatnya profitabilitas dengan jangkauan postingan total pada Facebook sebesar 214.635 orang dan jangkauan postingan total pada Instagram sebesar 582.301 orang. Pada interaksi postingan total pada Facebook sebesar 1.362 orang dan interaksi postingan total pada Instagram sebesar 2.615 orang. Serta pengikut halaman total pada Facebook sebesar 20 orang dan pengikut halaman total pada Instagram sebesar 705 orang
Implementasi Metode SOSTAC Pada Strategi Digital Marketing Di UMKM Coklat VIP Pontianak Mamase, Adiyath Randy Yudi; Hidayati, Asri; Depriyani, Magdalena
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 27 No 02 (2024): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v27i02.38454

Abstract

This study aims to design and implement a digital marketing strategy using the SOSTAC model for the VIP Chocolate MSME to expand its market reach and increase profitability. The conceptual framework of this study refers to the SOSTAC model, which consists of six stages: Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control. The research methods include observation, interviews, documentation, and literature review. Based on the results, it can be concluded that an economical promotional campaign with a total cost of IDR 3,600,000 over a three-month period through Facebook and Instagram significantly improved the social media reach and profitability of VIP Chocolate MSME. The campaign reached a total of 214,635 accounts on Facebook and 582,301 on Instagram. Post interactions totaled 1,362 on Facebook and 2,615 on Instagram. Additionally, the number of page followers increased to 20 on Facebook and 705 on Instagram.
Pelatihan Digital Content Creation bagi Creativepreneur di Desa Limbung Kabupaten Kubu Raya Siallagan, Debbie Yuari; Prestoroika, Era; Lubis, Laila Nurfitrah; Yudimamase, Adiyath Randi; Hidayati, Asri; Depriyani, Magdalena; Trimawarni, Andjani; Meisari, Winda Chelsea; Sari, Eka Mustika
Irajagaddhita Vol. 3 No. 2 (2025): Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/irajagaddhita.v3i2.838

Abstract

Limbung Village in Kubu Raya Regency had numerous business opportunities. The village also has innovative and creative human resources, particularly through the youth community group in the village. Additionally, the community’s desire to develop businesses based on local resources and to utilize the village’s potential to build and grow new businesses was evident. The daily routines of the community were inseparable from the internet, particularly in the use of social media. This encouraged the community, especially the younger generation in Limbung Village, to actively create digital content. The Kristal Youth Organization of Limbung Village had two types of businesses that had been running for quite some time: the sale of office stationery and printing, as well as catfish farming, which was managed creatively. The creativity involved included producing catfish feed using a self-made production machine. Creativepreneurs, the business owners who ran their enterprises creatively by continuously innovating to ensure their businesses thrived, were active in the village. However, the utilization of these efforts had not yet significantly increased the income of the younger generation, indicating that the use of social media was not yet optimal. The lack of understanding among creativepreneurs in leveraging social media was a core issue that needed to be addressed. Strong skills in managing social media could provide significant benefits for entrepreneurs, such as reaching a broader market and increasing the potential for greater profits. As a result of these activities, creativepreneurs had become capable of creating engaging digital content using editing applications and had also contributed to promoting the village’s businesses and products.
TAM to Measure Electric Motorcycle Adoption Interest in West Kalimantan Hidayati, Asri; Yudimamase, Adiyath Randy; Stiawan, Henrian
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.5347

Abstract

Purpose: This research examines the factors that affect the interest in adopting electric motorcycles in West Kalimantan, using an extended version of the Technology Acceptance Model (TAM). It explores how perceived usefulness (PU), perceived ease of use (PEOU), and crucial external variables like perceived enjoyment (PE), compatibility (C), and perceived resources (PR) affect adoption intentions. Methodology/approach: This study adopted a quantitative methodology, gathering data from an online questionnaire completed by 200 purposively sampled respondents in West Kalimantan. The collected data were subsequently analyzed using Structural Equation Modeling (SEM) with the AMOS software, employing Maximum Likelihood (ML) estimation to test the relationships. Results/findings: The study finds that PEOU positively and significantly influences both PU and BI. PU also significantly affects adoption intentions. Crucially, external factors like PE and C were found to significantly shape these core perceptions, While PR did not show a statistically significant impact on either PEOU or PU. Conclutions: Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are the primary factors driving the intention to adopt electric motorcycles in West Kalimantan., with PEOU emerging as the most dominant factor. The extended TAM model validates that external variables like enjoyment and compatibility influence these initial perceptions, while perceived resources play a negligible role at this early stage of interest formation. Limitations: The study's non-probability sampling method and cross-sectional data collection limit generalizability. Contribution: This research provides valuable insights into technology adoption within green transportation, offering practical recommendations for manufacturers and policymakers to accelerate the transition.
The Factors Causing Discrimination Against Indonesian Women in the Workplace, Mapping of Problems from 2012 to 2022 Arief, Verdico; Depriyani, Magdalena; Hidayati , Asri
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51899

Abstract

Indonesia, one of the world's most populous nations with a significant female population, continues to face workplace gender discrimination despite legislative frameworks and improving gender equality rankings. Although Indonesia rose to 92nd globally in 2022 (from 99th in 2021), gaps between policy and practice remain, especially regarding women’s participation and advancement in employment. This study fills a critical research gap by systematically mapping factors behind workplace discrimination against Indonesian women. A search across four major databases (ScienceDirect, Emerald Insight, Sage, and Taylor & Francis) for "discrimination against Indonesian women in the workplace" yielded 5,605 results. After filtering, 38 peer-reviewed empirical studies from 2012 to 2022 focused on this issue were included. The research identified multiple discrimination factors: cultural beliefs, inability to do heavy or fieldwork, sexual harassment, religion, low education levels, domestic conflict, mistrust, fear of competition, bureaucracy, withholding worker documents, disability, sexism, neoliberalism, virginity stigma, marital status, racial and ethnic differences, LGBT issues, egocentrism, feminism, workforce age, communication, lookism, and lack of community support. Culture was the leading factor (22% of studies), followed by perceptions of physical capability (10%), sexual harassment (8%), and educational barriers (8%). These findings show how Indonesian workplace discrimination results from the complex interplay of traditional gender norms, institutional structures, and economic pressures.
Co-Authors Adiyath Randy Yudi Mamase Lubis, Laila Nurfitrah Magdalena Depriyani Meisari, Winda Chelsea Prestoroika, Era RR. Ella Evrita Hestiandari Sari, Eka Mustika Siallagan, Debbie Yuari Stiawan, Henrian Trimawarni, Andjani Verdico Arief Yudimamase, Adiyath Randi