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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Performance Parameter Jurnal Ilmiah Manajemen Kesatuan Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia Journal of Asset Management and Public Economy Journal of Community Service Media Ekonomi Journal of Micro, Small and Medium Enterprises WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Arinastuti Arinastuti
Universitas Wijayakusuma Purwokerto, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat

 1 
USAHA MIKRO, KECIL DAN MENENGAH SEBAGAI PENGUATAN EKONOMI P Edi Sumantri; Arinastuti Arinastuti; Tri Handayani
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v1i1.27

Abstract

Tujuan kegiatan untuk membantu para pelaku Usaha Mikro Kecil dan Menengah dalam meningkatkan produktivitas kerjanya sehingga dapat memperkuat perekonomian masyarakat di Desa Kutaliman Kecamatan Kedung Banteng Kabupaten Banyumas. Metode yang digunakan dalam penyampaian materi penyuluhan adalah ceramah umum secara bergantian dari tim penyuluh yang kemudian dilanjutkan dengan tanya jawab. Hasil kegiatan pengabdian diharapkan dapat meningkatkan ketrampilan para pelaku usaha untuk meningkatkan produktivitas kerja melalui pengembangan kualitas sumber daya manusia sehingga dapat memperkuat ekonomi masyarakat, serta menambah wawasan keilmuan secara empiris. Dengan demikian, ilmu pengetahuan yang dimiliki para pelaku usaha dapat diterapkan dalam kegiatan praktis sehingga dapat memperkuat ekonomi masyarakat dan perekonomian desa. Selain itu, para pelaku usaha perlu dimotivasi secara terus menerus guna meningkatkan produktivitas kerja dan perlu adanya pendampingan berkelanjutan mulai dari proses awal pembentukan usaha sampai usaha dapat berjalan dengan baik agar usahanya semakin berkembang sehingga manfaatnya dapat lebih dirasakan oleh masyarakat.
Usaha Meningkatkan Penjualan Melalui Strategi Pemasaran Arinastuti, Arinastuti; Harsuti, Harsuti; Nirmala, Nirmala
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.333

Abstract

The purpose of community service is to provide an understanding of knowledge about efforts to increase sales through marketing strategies and provide knowledge about business development A marketing strategy is a set of goals and objectives, policies and rules that guide a company's marketing efforts from time to time, at all levels and references and allocations, especially the company's response to the environment and competitive conditions that are always changing (Assauri, 2017). An example of a marketing strategy, business actors carry out partnership marketing (collaborating with other parties), collaborating with influencers, involving employees in introducing products and retaining customers. The target of this community service is the owner of the Three Brothers Mushroom UMKM Business in Kalikesur Village, Kedungbanteng District, Banyumas Regency The method used is the lecture method from the community service team or face-to-face and the provision of assistance with spinner tools and digital scales. With the help of these tools, the production results can be crispier, crunchier and savory and the appearance of the product is whiter in color. Digital scales are intended to weigh processed mushrooms with the appropriate weight, so that the scales are not approximate. Keywords: Sales Results, Marketing Strategy, Business Development
Co-Authors Ady Achadi Andhi Johan Suzana Aziezy, Enrico Cahyaningtyas Ria Uripi Cahyo, Heru Damar Jati Damayanti, Alfina Dian Safitri edi sumantri Eka Nur Fadzilah Endang Sri Wahyuningsih, Endang Sri harsuti Harsuti, Harsuti Hartanti, Yofita kencana, heris Lestari, Herwiek Minadi Wijaya Muntahanah, Siti Murdijaningsih, Tjahjani Nirmala Nirmala, Nirmala Nurul Hartiti P Edi Sumantri Priyatama, Tunggul Pujiastuti, Ratna Purnomo, Sodik Dwi Rahayuningtyas, Denit Adristi Ratna Puji Astuti Roikha Nurjanah Sri Sundari Sri Sundari Sugeng, Santoso Surveyandini, Mayla Syamsul Arifin Tita Hartina Azizah Tri Esti Masita Tri Handayani Triandini, Fajar wisnu wijayanto Zuhaena, Fatwa